Google Tag Manager Mate vs Shop

Google Tag Manager Mate edges out Shop on rating (5.0★ vs 4.8★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number.

Pricing entry tiers: Google Tag Manager Mate at Free trial available, Shop at Free. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.

Shop has the larger user base (9,137 reviews vs 1), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Google Tag Manager Mate's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Recommended by size: small/early-stage merchants who need fast install and low risk should default to Google Tag Manager Mate; mid-market and enterprise merchants with specific feature requirements should evaluate both — Shop's 9,137-review base may include the workflow context that matches your specific use case better than Google Tag Manager Mate's broader-but-shallower coverage.

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Is Google Tag Manager Mate or Shop cheaper?

Both Google Tag Manager Mate and Shop offer paid plans only. Google Tag Manager Mate starts at Free trial available; Shop starts at Free. Compare the per-tier features in the Pricing section above before committing.

Which has better reviews, Google Tag Manager Mate or Shop?

Google Tag Manager Mate has the higher average rating (5.0★ from 1 reviews) compared to Shop (4.8★ from 9,137 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.

Should I choose Google Tag Manager Mate or Shop?

Google Tag Manager Mate holds the higher average rating (5.0★ vs 4.8★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, Google Tag Manager Mate or Shop?

Both apps are one-click installs from the Shopify App Store. Shop has the deeper published review base (9,137 vs 1), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Shopify App Store merchants?

Google Tag Manager Mate typically suits early-stage and growth-mode teams based on its published review base (1 reviews). Shop typically suits established teams with steady usage based on its published review base (9,137 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

Can I migrate data between Google Tag Manager Mate and Shop?

Migration support varies by app and category. Google Tag Manager Mate and Shop both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Google Tag Manager Mate" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.