Side-by-side comparison · 24 data points
The product options solution for you – simple to start, powerful to grow!
| Aris Product Options, Variants | Wow Custom Product Options | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
Add Custom Product Options with Image Swatches, File Upload, Price Addons, and Product Personalizer
| Metric | Aris Product Options, Variants | Wow Custom Product Options |
|---|---|---|
| Rating | 4.9 ★ | ★ 5.0 ★ |
| Total reviews | ★ 1.6k | 2 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Built for Shopify | ★ Yes | — |
| Pricing tiers | 4 tiers | 4 tiers |
| Listed features | 5 | 5 |
| Featured placements | 2 | — |
| Languages | 10 supported | 1 supported |
| Listed since | Dec 2021 | Apr 2026 |
Aris Product Options, Variants and Wow Custom Product Options are evenly matched on rating (4.9★ vs 5.0★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow. Pricing entry tiers: Aris Product Options, Variants at Free plan available, Wow Custom Product Options at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Aris Product Options, Variants has the larger user base (1,628 reviews vs 2), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Wow Custom Product Options's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort of orders for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Aris Product Options, Variants audit • Wow Custom Product Options audit
| Last updated | — | — |
|---|
| Keyword | Aris Product Options, Variants | Wow Custom Product Options |
|---|---|---|
| custom products | #8 | #14 |
| custom product | #9 | #15 |
| gift options | #22 | #12 |
| conditional logic | #12 | #140 |
| product matcher | #33 | #239 |
Not featured in any section recently.
Both Aris Product Options, Variants and Wow Custom Product Options offer paid plans only. Aris Product Options, Variants starts at Free plan available; Wow Custom Product Options starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Aris Product Options, Variants (4.9★, 1,628 reviews) and Wow Custom Product Options (5.0★, 2 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
It depends on what you're optimizing for. Aris Product Options, Variants fits better if you prioritize broader integrations; Wow Custom Product Options is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Aris Product Options, Variants has more onboarding documentation maturity (1,628 reviews vs 2), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Aris Product Options, Variants typically suits early-stage and growth-mode stores based on its review-base composition (1,628 reviews). Wow Custom Product Options aligns more with early-stage and growth-mode stores (2 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Aris Product Options, Variants and Wow Custom Product Options both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Wow Custom Product Options" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
