Side-by-side comparison · 24 data points
Collect phone numbers, SMS opt-in, and custom data right after login. Sync to metafields site-wide.
| AL CustomerMetaSync SMS&Forms | Variant Description OMG | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — |
Display unique, dynamic descriptions and metafields for every product variant
| Metric | AL CustomerMetaSync SMS&Forms | Variant Description OMG |
|---|---|---|
| Rating | ★ 5.0 ★ | 4.9 ★ |
| Total reviews | 10 | ★ 73 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Built for Shopify | Yes | Yes |
| Pricing tiers | 1 tier | ★ 2 tiers |
| Listed features | 5 | 5 |
| Languages | 1 supported | 1 supported |
| Listed since | Mar 2025 | Jan 2021 |
AL CustomerMetaSync SMS&Forms and Variant Description OMG are evenly matched on rating (5.0★ vs 4.9★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.
Pricing entry tiers: AL CustomerMetaSync SMS&Forms at Free plan available, Variant Description OMG at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: AL CustomerMetaSync SMS&Forms audit • Variant Description OMG audit
| Keyword | AL CustomerMetaSync SMS&Forms | Variant Description OMG |
|---|---|---|
| metafields | #41 | #10 |
| metafield | #61 | #91 |
Both AL CustomerMetaSync SMS&Forms and Variant Description OMG offer paid plans only. AL CustomerMetaSync SMS&Forms starts at Free plan available; Variant Description OMG starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
AL CustomerMetaSync SMS&Forms (5.0★, 10 reviews) and Variant Description OMG (4.9★, 73 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
AL CustomerMetaSync SMS&Forms holds the higher average rating (5.0★ vs 4.9★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Variant Description OMG has the deeper published review base (73 vs 10), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
AL CustomerMetaSync SMS&Forms typically suits early-stage and growth-mode teams based on its published review base (10 reviews). Variant Description OMG typically suits early-stage and growth-mode teams based on its published review base (73 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. AL CustomerMetaSync SMS&Forms and Variant Description OMG both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from AL CustomerMetaSync SMS&Forms" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
