Side-by-side comparison · 24 data points
Server-Side Tracking and First-Party Data to improve your marketing performance.
| Aimerce First‑Party Pixel | Ego Facebook Pixel Meta Feed | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
Optimize ads with Facebook Pixel w/ CAPI, Product Feed & Catalog and Key metrics
| Metric | Aimerce First‑Party Pixel | Ego Facebook Pixel Meta Feed |
|---|---|---|
| Rating | 5.0 ★ | 5.0 ★ |
| Total reviews | ★ 92 | 8 |
| Free plan | — | ★ Yes |
| Pricing | From $299/month | ★ Free |
| Built for Shopify | — | ★ Yes |
| Pricing tiers | 3 tiers | — |
| Listed features | 5 | 5 |
| Languages | 1 supported | 1 supported |
| Listed since | Apr 2024 | Apr 2026 |
Aimerce First‑Party Pixel and Ego Facebook Pixel Meta Feed are evenly matched on rating (5.0★ vs 5.0★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.
On pricing, Ego Facebook Pixel Meta Feed offers a free tier (Free) while Aimerce First‑Party Pixel starts at From $299/month. The free option meaningfully reduces evaluation cost, particularly at low usage volumes where the entry-paid tier can outpace the value delivered.
Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Aimerce First‑Party Pixel audit • Ego Facebook Pixel Meta Feed audit
| Keyword | Aimerce First‑Party Pixel | Ego Facebook Pixel Meta Feed |
|---|---|---|
| server-side tracking | #4 | #18 |
| pixels | #15 | #22 |
| pixel | #16 | #23 |
Ego Facebook Pixel Meta Feed is the cheaper option — it offers a free plan (Free). Aimerce First‑Party Pixel starts at From $299/month. Both publish their pricing on the Shopify App Store; AppRanks mirrors what's listed on each refresh cycle.
Aimerce First‑Party Pixel (5.0★, 92 reviews) and Ego Facebook Pixel Meta Feed (5.0★, 8 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
AppRanks cannot separate these two on rating — both sit at 5.0★. Aimerce First‑Party Pixel does carry the larger published review base (92 vs 8). Read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Aimerce First‑Party Pixel has the deeper published review base (92 vs 8), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Aimerce First‑Party Pixel typically suits early-stage and growth-mode teams based on its published review base (92 reviews). Ego Facebook Pixel Meta Feed typically suits early-stage and growth-mode teams based on its published review base (8 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Aimerce First‑Party Pixel and Ego Facebook Pixel Meta Feed both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Ego Facebook Pixel Meta Feed" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
