Aimerce First‑Party Pixel vs Meta & Facebook Pixels by Nabu

Aimerce First‑Party Pixel and Meta & Facebook Pixels by Nabu are evenly matched on rating (5.0★ vs 5.0★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.

On pricing, Meta & Facebook Pixels by Nabu offers a free tier (Free to install) while Aimerce First‑Party Pixel starts at From $299/month. The free option meaningfully reduces evaluation cost, particularly at low usage volumes where the entry-paid tier can outpace the value delivered.

Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Is Aimerce First‑Party Pixel or Meta & Facebook Pixels by Nabu cheaper?

Meta & Facebook Pixels by Nabu is the cheaper option — it offers a free plan (Free to install). Aimerce First‑Party Pixel starts at From $299/month. Both publish their pricing on the Shopify App Store; AppRanks mirrors what's listed on each refresh cycle.

Which has better reviews, Aimerce First‑Party Pixel or Meta & Facebook Pixels by Nabu?

Aimerce First‑Party Pixel (5.0★, 92 reviews) and Meta & Facebook Pixels by Nabu (5.0★, 116 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.

Should I choose Aimerce First‑Party Pixel or Meta & Facebook Pixels by Nabu?

AppRanks cannot separate these two on rating — both sit at 5.0★. Meta & Facebook Pixels by Nabu does carry the larger published review base (116 vs 92). Read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, Aimerce First‑Party Pixel or Meta & Facebook Pixels by Nabu?

Both apps are one-click installs from the Shopify App Store. Meta & Facebook Pixels by Nabu has the deeper published review base (116 vs 92), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Shopify App Store merchants?

Aimerce First‑Party Pixel typically suits early-stage and growth-mode teams based on its published review base (92 reviews). Meta & Facebook Pixels by Nabu typically suits early-stage and growth-mode teams based on its published review base (116 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.