Side-by-side comparison · 24 data points
Affiliate & influencer marketing solution built for scale, trusted by top brands & experts
| UpPromote Affiliate Marketing | TrueLoyal | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
| Metric | UpPromote Affiliate Marketing | TrueLoyal |
|---|---|---|
| Rating | ★ 4.9 ★ | 4.4 ★ |
| Total reviews | ★ 3.5k | 32 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free to install |
| Built for Shopify | ★ Yes | — |
| Pricing tiers | ★ 4 tiers | 1 tier |
| Listed features | ★ 5 | 3 |
| Featured placements | 4 | — |
| Languages | 17 supported | 1 supported |
| Listed since | May 2019 | Sep 2017 |
Based on the data on this page, UpPromote Affiliate Marketing is the stronger choice for most Shopify App Store merchants — 4.9★ vs TrueLoyal's 4.4★ is a meaningful gap that usually reflects real product or support quality differences across the user base. Pricing entry tiers: UpPromote Affiliate Marketing at Free plan available, TrueLoyal at Free to install. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. UpPromote Affiliate Marketing has the larger user base (3,506 reviews vs 32), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. TrueLoyal's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to UpPromote Affiliate Marketing; mid-market and enterprise merchants with specific feature requirements should evaluate both — TrueLoyal's 32-review base may include the workflow context that matches your specific use case better than UpPromote Affiliate Marketing's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: UpPromote Affiliate Marketing audit • TrueLoyal audit
| Last updated | — | — |
|---|
| Keyword | UpPromote Affiliate Marketing | TrueLoyal |
|---|---|---|
| affiliate programs | #1 | Not ranked |
| affiliate program | #1 | Not ranked |
| programs | #1 | Not ranked |
Not featured in any section recently.
Both UpPromote Affiliate Marketing and TrueLoyal offer paid plans only. UpPromote Affiliate Marketing starts at Free plan available; TrueLoyal starts at Free to install. Compare the per-tier features in the Pricing section above before committing.
UpPromote Affiliate Marketing has the higher average rating (4.9★ from 3,506 reviews) compared to TrueLoyal (4.4★ from 32 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. UpPromote Affiliate Marketing fits better if you prioritize rating consistency; TrueLoyal is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. UpPromote Affiliate Marketing has more onboarding documentation maturity (3,506 reviews vs 32), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
UpPromote Affiliate Marketing typically suits early-stage and growth-mode stores based on its review-base composition (3,506 reviews). TrueLoyal aligns more with early-stage and growth-mode stores (32 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. UpPromote Affiliate Marketing and TrueLoyal both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from TrueLoyal" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
