Side-by-side comparison
Meta Pixel & Conversions API with ad data protection, pixel health, ROAS dashboard and catalog sync
| Metric | Nabu: Google Ads Pixel | OC Meta Pixel‑ Facebook Pixels |
|---|---|---|
| Rating | 4.7 ★ | ★ 5.0 ★ |
| Total reviews | ★ 491 | 115 |
| Free plan | Yes | Yes |
| Pricing | Free to install | Free plan available |
| Built for Shopify | Yes | Yes |
| Pricing tiers | 3 tiers | ★ 4 tiers |
| Listed features | 5 | 5 |
Nabu and OC Meta Pixel‑ Facebook Pixels each lead on different measured dimensions — pick by the one that matters most to you.
Built only from the Shopify App Store listing data shown on this page. AppRanks does not accept payment to influence comparisons. Read the methodology
Read each app's audit: Nabu: Google Ads Pixel audit • OC Meta Pixel‑ Facebook Pixels audit
| Field | Nabu | OC Meta Pixel‑ Facebook Pixels |
|---|---|---|
| Tagline | ||
| Listing audit | 96/100 listing audit | 99/100 listing audit |
| Screenshots | images | images |
| Languages | ||
| Platforms |
| Languages | 20 supported | 11 supported |
|---|
| Listed since | Jul 2017 | Jun 2021 |
|---|
| Developer |
|---|
| Listed |
|---|
None
| Keyword | Nabu | OC Meta Pixel‑ Facebook Pixels |
|---|---|---|
| google ads | #1 | Not ranked |
| google ads tracking | #2 | Not ranked |
| roas | Not ranked | #2 |
| facebook and instagram | Not ranked | #3 |
| real-time | Not ranked | #3 |
No tracked changes.
Both Nabu: Google Ads Pixel and OC Meta Pixel‑ Facebook Pixels offer a free plan. Nabu: Google Ads Pixel lists no paid plan with a published price; OC Meta Pixel‑ Facebook Pixels lists no paid plan with a published price. Prices are as listed on the Shopify App Store; check what each tier includes in the Pricing section above.
OC Meta Pixel‑ Facebook Pixels has the higher average rating (5.0★ from 115 reviews) compared to Nabu: Google Ads Pixel (4.7★ from 491 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
OC Meta Pixel‑ Facebook Pixels holds the higher average rating (5.0★ vs 4.7★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. AppRanks doesn't measure setup time directly; Nabu: Google Ads Pixel has more published reviews to read for user-reported install experience (491 vs 115).
AppRanks cannot say which fits a larger or smaller operation — there is no store-size measurement in the Shopify App Store data. What it can show: Nabu: Google Ads Pixel has 491 published reviews; OC Meta Pixel‑ Facebook Pixels has 115 published reviews. Compare plan limits and pricing tiers against your own volume.
Migration support varies by app and category. Nabu: Google Ads Pixel and OC Meta Pixel‑ Facebook Pixels both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from OC Meta Pixel‑ Facebook Pixels" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
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