Nabu vs WorkMagic Attribution

Side-by-side comparison

Nabu

4.7·489reviews

Google Ads conversion tracking with 1-click Google Pixel install. Enhanced & upsell conversions.

Built for ShopifyshopifyFree to install

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New comparison

WorkMagic Attribution

5.0·5reviews

Incrementality-based attribution measuring your ad channels' true impact on sales

shopifyFree to install

Change

At a glance

9 metrics · ★ = leads on this metric

Feature comparison between Nabu: Google Ads Pixel and WorkMagic Attribution
Metric	Nabu: Google Ads Pixel	WorkMagic Attribution
Rating	4.7 ★	★ 5.0 ★
Total reviews	★ 489	5
Free plan	Yes	Yes
Pricing	Free to install	Free to install
Built for Shopify	★ Yes	—
Pricing tiers	★ 3 tiers	1 tier
Listed features	★ 5

AppRanks verdict

Generated from live data on this page

The call

On the measured data here, Nabu leads on more dimensions (4 vs 2). Pick WorkMagic Attribution if one of the points where it leads is what you need.

Where Nabu leads

More published reviews: 489 vs 5.
Available in more languages: 20 vs 1.
Ranks higher in Ads: #29 vs #80 of 446.
Lists Abandoned cart, Activity tracking and Analytics dashboard (+10 more) in its marketplace category features; WorkMagic Attribution doesn't.

Where WorkMagic Attribution leads

Higher average rating: 5.0★ vs 4.7★.
Lists Ad spend, Automated campaigns and Bid optimization (+9 more) in its marketplace category features; Nabu doesn't.

How this is generated

Built only from the Shopify App Store listing data shown on this page. AppRanks does not accept payment to influence comparisons. Read the methodology

Read each app's audit: Nabu: Google Ads Pixel audit • WorkMagic Attribution audit

1. Listing metadata

Field-level data

Field	Nabu	WorkMagic Attribution
Tagline	“Google Ads conversion tracking with 1-click Google Pixel install. Enhanced & upsell conversions.”	“Incrementality-based attribution measuring your ad channels' true impact on sales”
Listing audit	96/100 listing audit	82/100 listing audit
Screenshots	6 images	5 images
Languages	EnglishPortuguese (Brazil)Chinese (Simplified)DutchFrench+15 more	English
Platforms	Shopify	Shopify
Developer	AdNabu Global, Inc.

Nabu vs WorkMagic Attribution

Side-by-side comparison

Nabu

4.7·489reviews

Google Ads conversion tracking with 1-click Google Pixel install. Enhanced & upsell conversions.

Built for ShopifyshopifyFree to install

Change

New comparison

Languages	20 supported	1 supported

Listed since	Jul 2017	Oct 2023

Listed	July 18, 2017	October 23, 2023

Keyword	Nabu	WorkMagic Attribution
google ads	#1	Not ranked
ads pixel management	#5	Not ranked
google ads tracking	#7	Not ranked
attribution	Not ranked	#14
ad attribution analytics	Not ranked	#15

Both Nabu: Google Ads Pixel and WorkMagic Attribution offer a free plan. Nabu: Google Ads Pixel lists no paid plan with a published price; WorkMagic Attribution lists no paid plan with a published price. Prices are as listed on the Shopify App Store; check what each tier includes in the Pricing section above.

Which has better reviews, Nabu: Google Ads Pixel or WorkMagic Attribution?

WorkMagic Attribution has the higher average rating (5.0★ from 5 reviews) compared to Nabu: Google Ads Pixel (4.7★ from 489 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.

Should I choose Nabu: Google Ads Pixel or WorkMagic Attribution?

WorkMagic Attribution holds the higher average rating (5.0★ vs 4.7★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, Nabu: Google Ads Pixel or WorkMagic Attribution?

Both apps are one-click installs from the Shopify App Store. AppRanks doesn't measure setup time directly; Nabu: Google Ads Pixel has more published reviews to read for user-reported install experience (489 vs 5).

Which works better for small vs large Shopify App Store merchants?

AppRanks cannot say which fits a larger or smaller operation — there is no store-size measurement in the Shopify App Store data. What it can show: Nabu: Google Ads Pixel has 489 published reviews; WorkMagic Attribution has 5 published reviews. Compare plan limits and pricing tiers against your own volume.

Can I migrate data between Nabu: Google Ads Pixel and WorkMagic Attribution?

Migration support varies by app and category. Nabu: Google Ads Pixel and WorkMagic Attribution both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from WorkMagic Attribution" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.

Nabu vs WorkMagic Attribution

Nabu

WorkMagic Attribution

At a glance

AppRanks verdict

1. Listing metadata

Nabu vs WorkMagic Attribution

Nabu

WorkMagic Attribution

At a glance

AppRanks verdict

1. Listing metadata

2. Pricing & plans

3. Features

4. Categories & rankings

5. Category features

6. Search rankings

7. Activity in the last 90 days

Nabu · 8 changes

WorkMagic Attribution · 1 changes

8. App details

Frequently asked

Is Nabu: Google Ads Pixel or WorkMagic Attribution cheaper?

Which has better reviews, Nabu: Google Ads Pixel or WorkMagic Attribution?

Should I choose Nabu: Google Ads Pixel or WorkMagic Attribution?

Which is faster to set up, Nabu: Google Ads Pixel or WorkMagic Attribution?

Which works better for small vs large Shopify App Store merchants?

Can I migrate data between Nabu: Google Ads Pixel and WorkMagic Attribution?

Track these apps' keyword rankings and listing changes

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