Nabu vs Wixpa Google Ads ‑ GA4 ‑ GTM

Side-by-side comparison

Nabu

4.7·487reviews

Google Ads conversion tracking with a 1-click pixel install, plus Google Ads enhanced conversions.

Built for ShopifyshopifyFree to install

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Feature comparison between Nabu: Google Ads Pixel and Wixpa Google Ads ‑ GA4 ‑ GTM
Metric	Nabu: Google Ads Pixel	Wixpa Google Ads ‑ GA4 ‑ GTM
Rating	4.7 ★	★ 4.9 ★
Total reviews	★ 487	16
Free plan	Yes	Yes
Pricing	Free to install	Free to install
Built for Shopify	Yes	Yes
Pricing tiers	3 tiers	★ 4 tiers
Listed features	5	5

Field	Nabu	Wixpa Google Ads ‑ GA4 ‑ GTM
Tagline	“Google Ads conversion tracking with a 1-click pixel install, plus Google Ads enhanced conversions.”	“Effortlessly setup Google Ads, GA4, Pinterest, Taboola, Mixpanel, Outbrain & Google Tag Manager”
Listing audit	96/100 listing audit	90/100 listing audit
Screenshots	6 images	4 images
Languages	EnglishPortuguese (Brazil)Chinese (Simplified)DutchFrench+15 more	English
Platforms	Shopify	Shopify
Developer	AdNabu Global, Inc.

Languages	20 supported	1 supported

Listed since	Jul 2017	Sep 2024

Listed	July 18, 2017	September 12, 2024

Keyword	Nabu	Wixpa Google Ads ‑ GA4 ‑ GTM
google ads	#2	#16

Both Nabu: Google Ads Pixel and Wixpa Google Ads ‑ GA4 ‑ GTM offer a free plan. Nabu: Google Ads Pixel lists no paid plan with a published price; Wixpa Google Ads ‑ GA4 ‑ GTM lists no paid plan with a published price. Prices are as listed on the Shopify App Store; check what each tier includes in the Pricing section above.

Which has better reviews, Nabu: Google Ads Pixel or Wixpa Google Ads ‑ GA4 ‑ GTM?

Wixpa Google Ads ‑ GA4 ‑ GTM has the higher average rating (4.9★ from 16 reviews) compared to Nabu: Google Ads Pixel (4.7★ from 487 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.

Should I choose Nabu: Google Ads Pixel or Wixpa Google Ads ‑ GA4 ‑ GTM?

Wixpa Google Ads ‑ GA4 ‑ GTM holds the higher average rating (4.9★ vs 4.7★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, Nabu: Google Ads Pixel or Wixpa Google Ads ‑ GA4 ‑ GTM?

Both apps are one-click installs from the Shopify App Store. AppRanks doesn't measure setup time directly; Nabu: Google Ads Pixel has more published reviews to read for user-reported install experience (487 vs 16).

Which works better for small vs large Shopify App Store merchants?

AppRanks cannot say which fits a larger or smaller operation — there is no store-size measurement in the Shopify App Store data. What it can show: Nabu: Google Ads Pixel has 487 published reviews; Wixpa Google Ads ‑ GA4 ‑ GTM has 16 published reviews. Compare plan limits and pricing tiers against your own volume.

Can I migrate data between Nabu: Google Ads Pixel and Wixpa Google Ads ‑ GA4 ‑ GTM?

Migration support varies by app and category. Nabu: Google Ads Pixel and Wixpa Google Ads ‑ GA4 ‑ GTM both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Wixpa Google Ads ‑ GA4 ‑ GTM" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.

Nabu vs Wixpa Google Ads ‑ GA4 ‑ GTM

Nabu

Wixpa Google Ads ‑ GA4 ‑ GTM

At a glance

AppRanks verdict

1. Listing metadata

2. Pricing & plans

3. Features

4. Categories & rankings

5. Category features

6. Search rankings

7. Activity in the last 90 days

Nabu · 8 changes

Wixpa Google Ads ‑ GA4 ‑ GTM · 7 changes

8. App details

Frequently asked

Is Nabu: Google Ads Pixel or Wixpa Google Ads ‑ GA4 ‑ GTM cheaper?

Which has better reviews, Nabu: Google Ads Pixel or Wixpa Google Ads ‑ GA4 ‑ GTM?

Should I choose Nabu: Google Ads Pixel or Wixpa Google Ads ‑ GA4 ‑ GTM?

Which is faster to set up, Nabu: Google Ads Pixel or Wixpa Google Ads ‑ GA4 ‑ GTM?

Which works better for small vs large Shopify App Store merchants?

Can I migrate data between Nabu: Google Ads Pixel and Wixpa Google Ads ‑ GA4 ‑ GTM?

Track these apps' keyword rankings and listing changes

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