Nabu vs Reaktion

Manual Google Ads conversion tracking can miss or double-count sales. Nabu installs the Google Ads pixel in 1 click via Google Tag (gtag), no theme edits. Google Ads enhanced conversions send privacy-safe first-party data. Google Ads events cover purchases, add to cart, checkout and post-purchase upsells. Set your Google Ads conversion value with or without shipping and tax. We track Google's code changes, so your Google Ads tracking stays accurate. Supports multiple Google Ads accounts and MCC.

Ad platforms can't optimize for profit they never see. Reaktion feeds Google, Meta, and Klaviyo with the signals that matter: true profit, POAS, refunds, true CAC, and margin. Replace spreadsheet exports with real-time dashboards and automated client reports. Connect your Shopify store and ad accounts in minutes with server-side tracking. Whether you are an agency or in-house team, see true profit where you already optimize, report, and make decisions.