Side-by-side comparison · 24 data points
Google Ads conversion tracking with 1-click Google Pixel install. Enhanced & upsell conversions.
| Google Ads Pixel by Nabu | Meta & Facebook Pixels by Nabu | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer |
Create Facebook Pixels / Meta Pixels / Instagram Pixels with Server-Side Tracking & Conversion API
| Metric | Google Ads Pixel by Nabu | Meta & Facebook Pixels by Nabu |
|---|---|---|
| Rating | 4.7 ★ | ★ 5.0 ★ |
| Total reviews | ★ 495 | 116 |
| Free plan | Yes | Yes |
| Pricing | Free to install | Free to install |
| Built for Shopify | Yes | Yes |
| Pricing tiers | 3 tiers | 3 tiers |
| Listed features | 5 | 5 |
| Featured placements | — | 2 |
| Languages | 20 supported | 20 supported |
| Listed since | Jul 2017 | Feb 2024 |
Meta & Facebook Pixels by Nabu edges out Google Ads Pixel by Nabu on rating (5.0★ vs 4.7★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number.
Pricing entry tiers: Google Ads Pixel by Nabu at Free to install, Meta & Facebook Pixels by Nabu at Free to install. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Google Ads Pixel by Nabu has the larger user base (495 reviews vs 116), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Meta & Facebook Pixels by Nabu's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to Meta & Facebook Pixels by Nabu; mid-market and enterprise merchants with specific feature requirements should evaluate both — Google Ads Pixel by Nabu's 495-review base may include the workflow context that matches your specific use case better than Meta & Facebook Pixels by Nabu's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Google Ads Pixel by Nabu audit • Meta & Facebook Pixels by Nabu audit
| Listed |
|---|
| Last updated | — | — |
|---|
| Keyword | Google Ads Pixel by Nabu | Meta & Facebook Pixels by Nabu |
|---|---|---|
| ads pixel management | #13 | #11 |
| pixels | #10 | #2 |
| pixel | #12 | #3 |
| global | #14 | #4 |
| conversion tracking | #4 | #19 |
Not featured in any section recently.
Both Google Ads Pixel by Nabu and Meta & Facebook Pixels by Nabu offer paid plans only. Google Ads Pixel by Nabu starts at Free to install; Meta & Facebook Pixels by Nabu starts at Free to install. Compare the per-tier features in the Pricing section above before committing.
Meta & Facebook Pixels by Nabu has the higher average rating (5.0★ from 116 reviews) compared to Google Ads Pixel by Nabu (4.7★ from 495 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Meta & Facebook Pixels by Nabu holds the higher average rating (5.0★ vs 4.7★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Google Ads Pixel by Nabu has the deeper published review base (495 vs 116), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Google Ads Pixel by Nabu typically suits early-stage and growth-mode teams based on its published review base (495 reviews). Meta & Facebook Pixels by Nabu typically suits early-stage and growth-mode teams based on its published review base (116 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Google Ads Pixel by Nabu and Meta & Facebook Pixels by Nabu both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Meta & Facebook Pixels by Nabu" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
