| Metric | Nabu: Google Ads Pixel | SB: Facebook Pixel and TikTok |
|---|---|---|
| Rating | ★ 4.7 ★ | 3.2 ★ |
| Total reviews | ★ 491 | 22 |
| Free plan | Yes | Yes |
| Pricing | Free to install | Free trial available |
| Built for Shopify | ★ Yes | — |
| Pricing tiers | 3 tiers | 3 tiers |
| Listed features | 5 | 5 |
| Languages |
On the measured data here, Nabu leads on more dimensions (4 vs 0). Pick SB if one of the points where it leads is what you need.
Built only from the Shopify App Store listing data shown on this page. AppRanks does not accept payment to influence comparisons. Read the methodology
Read each app's audit: Nabu: Google Ads Pixel audit • SB: Facebook Pixel and TikTok audit
| Field | Nabu | SB |
|---|---|---|
| Tagline | ||
| Listing audit | 96/100 listing audit | 87/100 listing audit |
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer |
| 20 supported |
| 1 supported |
| Listed since | Jul 2017 | Sep 2018 |
|---|
| Listed |
|---|
None
| Keyword | Nabu | SB |
|---|---|---|
| google ads | #1 | Not ranked |
| google ads tracking | #2 | Not ranked |
| ads pixel management | #5 | Not ranked |
| facebook pixel | Not ranked | #17 |
| facebook pixels | Not ranked | #21 |
Nabu: Google Ads Pixel is cheaper to start with — it offers a free plan and SB: Facebook Pixel and TikTok doesn't list one. Prices are as listed on the Shopify App Store; check what each tier includes in the Pricing section above.
Nabu: Google Ads Pixel has the higher average rating (4.7★ from 491 reviews) compared to SB: Facebook Pixel and TikTok (3.2★ from 22 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Nabu: Google Ads Pixel holds the higher average rating (4.7★ vs 3.2★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. AppRanks doesn't measure setup time directly; Nabu: Google Ads Pixel has more published reviews to read for user-reported install experience (491 vs 22).
AppRanks cannot say which fits a larger or smaller operation — there is no store-size measurement in the Shopify App Store data. What it can show: Nabu: Google Ads Pixel has 491 published reviews; SB: Facebook Pixel and TikTok has 22 published reviews. Compare plan limits and pricing tiers against your own volume.
Migration support varies by app and category. Nabu: Google Ads Pixel and SB: Facebook Pixel and TikTok both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from SB: Facebook Pixel and TikTok" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
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