Side-by-side comparison · 24 data points
Google Ads Tracking with 1-click install of Google Pixel. Enhanced Conversions & Upsell Tracking.
| Google Ads Pixel by Nabu | Facebook Pixel & API EZInsight | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
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| Developer |
Optimize your ads & ROAS. Install Unlimited Facebook Pixels & Conversion API Tracking for your store
| Metric | Google Ads Pixel by Nabu | Facebook Pixel & API EZInsight |
|---|---|---|
| Rating | 4.8 ★ | — |
| Total reviews | 463 | 0 |
| Free plan | Yes | Yes |
| Pricing | Free to install | Free plan available |
| Built for Shopify | ★ Yes | — |
| Pricing tiers | ★ 3 tiers | 1 tier |
| Listed features | 5 | 5 |
| Languages | 20 supported | 4 supported |
| Listed since | Jul 2017 | Nov 2024 |
Based on the data on this page, Google Ads Pixel by Nabu is the stronger choice for most Shopify App Store merchants — 4.8★ vs Facebook Pixel & API EZInsight's 0.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base. Pricing entry tiers: Google Ads Pixel by Nabu at Free to install, Facebook Pixel & API EZInsight at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Google Ads Pixel by Nabu has the larger user base (463 reviews vs 0), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Facebook Pixel & API EZInsight's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Google Ads Pixel by Nabu; mid-market and enterprise merchants with specific feature requirements should evaluate both — Facebook Pixel & API EZInsight's 0-review base may include the workflow context that matches your specific use case better than Google Ads Pixel by Nabu's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Google Ads Pixel by Nabu audit • Facebook Pixel & API EZInsight audit
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| Last updated | — | — |
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| Keyword | Google Ads Pixel by Nabu | Facebook Pixel & API EZInsight |
|---|---|---|
| google ads | #2 | Not ranked |
| google ads tracking | #3 | Not ranked |
| pixel | #16 | Not ranked |
Both Google Ads Pixel by Nabu and Facebook Pixel & API EZInsight offer paid plans only. Google Ads Pixel by Nabu starts at Free to install; Facebook Pixel & API EZInsight starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
It depends on what you're optimizing for. Google Ads Pixel by Nabu fits better if you prioritize rating consistency; Facebook Pixel & API EZInsight is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Google Ads Pixel by Nabu has more onboarding documentation maturity (463 reviews vs 0), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Google Ads Pixel by Nabu typically suits early-stage and growth-mode stores based on its review-base composition (463 reviews). Facebook Pixel & API EZInsight aligns more with early-stage and growth-mode stores (0 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Google Ads Pixel by Nabu and Facebook Pixel & API EZInsight both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Facebook Pixel & API EZInsight" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
