Side-by-side comparison · 24 data points
Google Ads Tracking with 1-click install of Google Pixel. Enhanced Conversions & Upsell Tracking.
| Google Ads Pixel by Nabu | Simprosys Customer Match Lists | |
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| Tagline | ||
| Description | ||
| Screenshots | images | images |
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| Developer |
Target specific audiences using Customer Match Lists to auto-optimize your Google, Meta & Microsoft
| Metric | Google Ads Pixel by Nabu | Simprosys Customer Match Lists |
|---|---|---|
| Rating | 4.8 ★ | ★ 4.9 ★ |
| Total reviews | ★ 457 | 31 |
| Free plan | Yes | Yes |
| Pricing | Free to install | Free trial available |
| Built for Shopify | ★ Yes | — |
| Pricing tiers | ★ 3 tiers | 1 tier |
| Listed features | 5 | 5 |
| Languages | 20 supported | 1 supported |
| Listed since | Jul 2017 | May 2020 |
Simprosys Customer Match Lists edges out Google Ads Pixel by Nabu on rating (4.9★ vs 4.8★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number. Pricing entry tiers: Google Ads Pixel by Nabu at Free to install, Simprosys Customer Match Lists at Free trial available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Google Ads Pixel by Nabu has the larger user base (457 reviews vs 31), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Simprosys Customer Match Lists's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Simprosys Customer Match Lists; mid-market and enterprise merchants with specific feature requirements should evaluate both — Google Ads Pixel by Nabu's 457-review base may include the workflow context that matches your specific use case better than Simprosys Customer Match Lists's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Google Ads Pixel by Nabu audit • Simprosys Customer Match Lists audit
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| Last updated | — | — |
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| Keyword | Google Ads Pixel by Nabu | Simprosys Customer Match Lists |
|---|---|---|
| google ads | #2 | Not ranked |
| google ads tracking | #4 | Not ranked |
| global | #15 | Not ranked |
| google customer | Not ranked | #15 |
| list | Not ranked | #22 |
Both Google Ads Pixel by Nabu and Simprosys Customer Match Lists offer paid plans only. Google Ads Pixel by Nabu starts at Free to install; Simprosys Customer Match Lists starts at Free trial available. Compare the per-tier features in the Pricing section above before committing.
Simprosys Customer Match Lists has the higher average rating (4.9★ from 31 reviews) compared to Google Ads Pixel by Nabu (4.8★ from 457 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. Google Ads Pixel by Nabu fits better if you prioritize broader integrations; Simprosys Customer Match Lists is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Google Ads Pixel by Nabu has more onboarding documentation maturity (457 reviews vs 31), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Google Ads Pixel by Nabu typically suits early-stage and growth-mode stores based on its review-base composition (457 reviews). Simprosys Customer Match Lists aligns more with early-stage and growth-mode stores (31 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Google Ads Pixel by Nabu and Simprosys Customer Match Lists both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Simprosys Customer Match Lists" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
