Side-by-side comparison · 24 data points
Google Ads Tracking with 1-click install of Google Pixel. Enhanced Conversions & Upsell Tracking.
| Google Ads Pixel by Nabu | Avantify Facebook Pixel & CAPI | |
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| Tagline | ||
| Description | ||
| Screenshots | images | images |
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Recover Lost Meta & TikTok Conversions with Server-side Tracking
| Metric | Google Ads Pixel by Nabu | Avantify Facebook Pixel & CAPI |
|---|---|---|
| Rating | ★ 4.8 ★ | 4.6 ★ |
| Total reviews | ★ 463 | 40 |
| Free plan | ★ Yes | — |
| Pricing | ★ Free to install | From $5.99/month |
| Built for Shopify | ★ Yes | — |
| Pricing tiers | 3 tiers | 3 tiers |
| Listed features | 5 | 5 |
| Languages | 20 supported | 3 supported |
| Listed since | Jul 2017 | Jan 2024 |
Google Ads Pixel by Nabu edges out Avantify Facebook Pixel & CAPI on rating (4.8★ vs 4.6★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number. On pricing, Google Ads Pixel by Nabu offers a free tier (Free to install) while Avantify Facebook Pixel & CAPI starts at From $5.99/month. For early-stage stores or merchants validating fit, the free-tier path lets you run the app on real orders before committing budget. Google Ads Pixel by Nabu has the larger user base (463 reviews vs 40), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Avantify Facebook Pixel & CAPI's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Google Ads Pixel by Nabu; mid-market and enterprise merchants with specific feature requirements should evaluate both — Avantify Facebook Pixel & CAPI's 40-review base may include the workflow context that matches your specific use case better than Google Ads Pixel by Nabu's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Google Ads Pixel by Nabu audit • Avantify Facebook Pixel & CAPI audit
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| Last updated | — | — |
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| Keyword | Google Ads Pixel by Nabu | Avantify Facebook Pixel & CAPI |
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| pixel tiktok pixel | #24 | #6 |
No tracked changes.
Google Ads Pixel by Nabu is the cheaper option — it offers a free plan (Free to install). Avantify Facebook Pixel & CAPI starts at From $5.99/month. Both publish their pricing on the Shopify App Store marketplace; AppRanks mirrors what's listed on each refresh cycle.
Google Ads Pixel by Nabu has the higher average rating (4.8★ from 463 reviews) compared to Avantify Facebook Pixel & CAPI (4.6★ from 40 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. Google Ads Pixel by Nabu fits better if you prioritize rating consistency; Avantify Facebook Pixel & CAPI is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Google Ads Pixel by Nabu has more onboarding documentation maturity (463 reviews vs 40), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Google Ads Pixel by Nabu typically suits early-stage and growth-mode stores based on its review-base composition (463 reviews). Avantify Facebook Pixel & CAPI aligns more with early-stage and growth-mode stores (40 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Google Ads Pixel by Nabu and Avantify Facebook Pixel & CAPI both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Avantify Facebook Pixel & CAPI" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
