Side-by-side comparison · 24 data points
Setup your Facebook Pixel in 30 seconds with AdTrace.
| CAPI Facebook Pixel Meta API | MetaShop | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
| Metric | CAPI Facebook Pixel Meta API | MetaShop: Instagram & Facebook |
|---|---|---|
| Rating | 2.9 ★ | ★ 5.0 ★ |
| Total reviews | 33 | ★ 576 |
| Free plan | Yes | Yes |
| Pricing | Free to install | Free plan available |
| Built for Shopify | — | ★ Yes |
| Pricing tiers | 4 tiers | 4 tiers |
| Listed features | 4 | ★ 5 |
| Featured placements | — | 4 |
| Languages | 1 supported | 1 supported |
| Listed since | Jun 2022 | Jul 2022 |
Based on the data on this page, MetaShop: Instagram & Facebook is the stronger choice for most Shopify App Store merchants — 5.0★ vs CAPI Facebook Pixel Meta API's 2.9★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
Pricing entry tiers: CAPI Facebook Pixel Meta API at Free to install, MetaShop: Instagram & Facebook at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
MetaShop: Instagram & Facebook has the larger user base (576 reviews vs 33), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. CAPI Facebook Pixel Meta API's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to MetaShop: Instagram & Facebook; mid-market and enterprise merchants with specific feature requirements should evaluate both — CAPI Facebook Pixel Meta API's 33-review base may include the workflow context that matches your specific use case better than MetaShop: Instagram & Facebook's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: CAPI Facebook Pixel Meta API audit • MetaShop: Instagram & Facebook audit
| Keyword | CAPI Facebook Pixel Meta API | MetaShop |
|---|---|---|
| facebook and instagram | #84 | #2 |
| #21 | #2 | |
| meta | #23 | #2 |
| #125 | #3 |
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Both CAPI Facebook Pixel Meta API and MetaShop: Instagram & Facebook offer paid plans only. CAPI Facebook Pixel Meta API starts at Free to install; MetaShop: Instagram & Facebook starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
MetaShop: Instagram & Facebook has the higher average rating (5.0★ from 576 reviews) compared to CAPI Facebook Pixel Meta API (2.9★ from 33 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
MetaShop: Instagram & Facebook holds the higher average rating (5.0★ vs 2.9★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. MetaShop: Instagram & Facebook has the deeper published review base (576 vs 33), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
CAPI Facebook Pixel Meta API typically suits early-stage and growth-mode teams based on its published review base (33 reviews). MetaShop: Instagram & Facebook typically suits early-stage and growth-mode teams based on its published review base (576 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. CAPI Facebook Pixel Meta API and MetaShop: Instagram & Facebook both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from CAPI Facebook Pixel Meta API" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
