Side-by-side comparison · 24 data points
Take your Google Shopping Ads to the next level with automation!
| WDS Google Shopping Optimizer | Google Ads Pixel by Nabu | |
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| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
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Google Ads Tracking with 1-click install of Google Pixel. Enhanced Conversions & Upsell Tracking.
| Metric | WDS Google Shopping Optimizer | Google Ads Pixel by Nabu |
|---|---|---|
| Rating | ★ 5.0 ★ | 4.8 ★ |
| Total reviews | 1 | ★ 463 |
| Free plan | Yes | Yes |
| Pricing | Free | Free to install |
| Built for Shopify | — | ★ Yes |
| Pricing tiers | — | 3 tiers |
| Listed features | 3 | ★ 5 |
| Languages | 1 supported | 20 supported |
| Listed since | Nov 2021 | Jul 2017 |
WDS Google Shopping Optimizer edges out Google Ads Pixel by Nabu on rating (5.0★ vs 4.8★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number. Pricing entry tiers: WDS Google Shopping Optimizer at Free, Google Ads Pixel by Nabu at Free to install. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Google Ads Pixel by Nabu has the larger user base (463 reviews vs 1), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. WDS Google Shopping Optimizer's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to WDS Google Shopping Optimizer; mid-market and enterprise merchants with specific feature requirements should evaluate both — Google Ads Pixel by Nabu's 463-review base may include the workflow context that matches your specific use case better than WDS Google Shopping Optimizer's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: WDS Google Shopping Optimizer audit • Google Ads Pixel by Nabu audit
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| Last updated | — | — |
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| Keyword | WDS Google Shopping Optimizer | Google Ads Pixel by Nabu |
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| google shopping | #57 | #177 |
Both WDS Google Shopping Optimizer and Google Ads Pixel by Nabu offer paid plans only. WDS Google Shopping Optimizer starts at Free; Google Ads Pixel by Nabu starts at Free to install. Compare the per-tier features in the Pricing section above before committing.
WDS Google Shopping Optimizer has the higher average rating (5.0★ from 1 reviews) compared to Google Ads Pixel by Nabu (4.8★ from 463 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. WDS Google Shopping Optimizer fits better if you prioritize rating consistency; Google Ads Pixel by Nabu is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Google Ads Pixel by Nabu has more onboarding documentation maturity (463 reviews vs 1), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
WDS Google Shopping Optimizer typically suits early-stage and growth-mode stores based on its review-base composition (1 reviews). Google Ads Pixel by Nabu aligns more with early-stage and growth-mode stores (463 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. WDS Google Shopping Optimizer and Google Ads Pixel by Nabu both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from WDS Google Shopping Optimizer" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
