Side-by-side comparison · 24 data points
(ACF) Metafields Custom Fields for reusable product content like Size Charts, FAQs & Brand Bios.
| Accentuate Custom Fields (ACF) | SMART Variant Descriptions | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
Set unique descriptions for each product variant to enhance clarity and improve shopping.
| Metric | Accentuate Custom Fields (ACF) | SMART Variant Descriptions |
|---|---|---|
| Rating | 4.8 ★ | ★ 4.9 ★ |
| Total reviews | ★ 159 | 19 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Built for Shopify | ★ Yes | — |
| Pricing tiers | 3 tiers | — |
| Listed features | ★ 5 | 4 |
| Languages | 20 supported | 1 supported |
| Listed since | Nov 2016 | Nov 2024 |
SMART Variant Descriptions edges out Accentuate Custom Fields (ACF) on rating (4.9★ vs 4.8★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number. Pricing entry tiers: Accentuate Custom Fields (ACF) at Free plan available, SMART Variant Descriptions at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Accentuate Custom Fields (ACF) has the larger user base (159 reviews vs 19), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. SMART Variant Descriptions's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to SMART Variant Descriptions; mid-market and enterprise merchants with specific feature requirements should evaluate both — Accentuate Custom Fields (ACF)'s 159-review base may include the workflow context that matches your specific use case better than SMART Variant Descriptions's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Accentuate Custom Fields (ACF) audit • SMART Variant Descriptions audit
| Last updated | — | — |
|---|
| Keyword | Accentuate Custom Fields (ACF) | SMART Variant Descriptions |
|---|---|---|
| custom fields | #2 | Not ranked |
| metafields | #3 | Not ranked |
| metafield | #3 | Not ranked |
Both Accentuate Custom Fields (ACF) and SMART Variant Descriptions offer paid plans only. Accentuate Custom Fields (ACF) starts at Free plan available; SMART Variant Descriptions starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
SMART Variant Descriptions has the higher average rating (4.9★ from 19 reviews) compared to Accentuate Custom Fields (ACF) (4.8★ from 159 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. Accentuate Custom Fields (ACF) fits better if you prioritize broader integrations; SMART Variant Descriptions is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Accentuate Custom Fields (ACF) has more onboarding documentation maturity (159 reviews vs 19), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Accentuate Custom Fields (ACF) typically suits early-stage and growth-mode stores based on its review-base composition (159 reviews). SMART Variant Descriptions aligns more with early-stage and growth-mode stores (19 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Accentuate Custom Fields (ACF) and SMART Variant Descriptions both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from SMART Variant Descriptions" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
