Side-by-side comparison · 24 data points
Short URL UTM tracking + A/B testing to optimize ads, boost revenue, and increase conversions!
| ABPilot AB Testing | UTM Track | ABsolutely | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
A/B test prices, shipping, themes, templates & content to maximize profit from every visitor
| Metric | ABPilot AB Testing | UTM Track | ABsolutely: A/B Testing |
|---|---|---|
| Rating | 3.4 ★ | ★ 5.0 ★ |
| Total reviews | 4 | ★ 43 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Built for Shopify | — | ★ Yes |
| Pricing tiers | 1 tier | ★ 3 tiers |
| Listed features | 5 | 5 |
| Review velocity (30d) | — | 4 new |
| Languages | 1 supported | 1 supported |
| Listed since | Jan 2025 | Nov 2024 |
Based on the data on this page, ABsolutely: A/B Testing is the stronger choice for most Shopify App Store merchants — 5.0★ vs ABPilot AB Testing | UTM Track's 3.4★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
Pricing entry tiers: ABPilot AB Testing | UTM Track at Free plan available, ABsolutely: A/B Testing at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to ABsolutely: A/B Testing; mid-market and enterprise merchants with specific feature requirements should evaluate both — ABPilot AB Testing | UTM Track's 4-review base may include the workflow context that matches your specific use case better than ABsolutely: A/B Testing's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: ABPilot AB Testing | UTM Track audit • ABsolutely: A/B Testing audit
| Keyword | ABPilot AB Testing | UTM Track | ABsolutely |
|---|---|---|
| price testing and optimization | Not ranked | #7 |
| pricing tests and optimization | Not ranked | #8 |
| pricing optimization | Not ranked | #18 |
| Signal | ABPilot AB Testing | UTM Track | ABsolutely |
|---|---|---|
| Average rating | 3.4 ★ (4) | 5.0 ★ (43) |
| Rating distribution | 5— 4— 3— 2— 1— | 598% 42% 30% 20% 10% |
| Reviews · last 7 days | — | +0 |
| Reviews · last 30 days | — | +4 |
| Reviews · last 90 days | — | +11 |
No reviews yet.
Both ABPilot AB Testing | UTM Track and ABsolutely: A/B Testing offer paid plans only. ABPilot AB Testing | UTM Track starts at Free plan available; ABsolutely: A/B Testing starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
ABsolutely: A/B Testing has the higher average rating (5.0★ from 43 reviews) compared to ABPilot AB Testing | UTM Track (3.4★ from 4 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
ABsolutely: A/B Testing holds the higher average rating (5.0★ vs 3.4★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. ABsolutely: A/B Testing has the deeper published review base (43 vs 4), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
ABPilot AB Testing | UTM Track typically suits early-stage and growth-mode teams based on its published review base (4 reviews). ABsolutely: A/B Testing typically suits early-stage and growth-mode teams based on its published review base (43 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Really easy to use app, quite intuiative and you can have tests up and running in minutes. The customer service is also great. I had a big issue blocking me from getting the test live and they quickly jumped on it, listen to my (very poorly explained!) issues and help deliver a fix within 24 hours. I have been very imp
ABsolutely has been the one-stop-shop for all of our A/B testing needs. Everything is very intuitive and easy to setup and understand
We have a heavily customized store with some non-standard checkout logic, and running a price test on top of it turned out to be technically complicated. Absolutely handled it far better than I expected. When we hit a conflict, they dug in and found the actual root cause. They came back within 24 hours with a working f
Amazing app works like a charm
Only AB testing app that can support Checkout Champ Analytics, which has been a game changer for us. Great support. And looks like they're coming for the big AB testing apps!
Migration support varies by app and category. ABPilot AB Testing | UTM Track and ABsolutely: A/B Testing both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from ABPilot AB Testing | UTM Track" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
