Side-by-side comparison · 24 data points
Bring test-and-learn culture to your business with AB Tasty.
| AB Tasty | CRO & A/B Testing | Microsoft Clarity | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
Optimize Your Store Conversions with AI Brand Agents, Analytics, Session Replays & Heatmaps
| Metric | AB Tasty | CRO & A/B Testing | Microsoft Clarity: AI Insights |
|---|---|---|
| Rating | ★ 4.7 ★ | 4.6 ★ |
| Total reviews | 6 | ★ 1.7k |
| Free plan | Yes | Yes |
| Pricing | Free to install | Free |
| Built for Shopify | — | — |
| Pricing tiers | 1 tier | 1 tier |
| Listed features | 3 | ★ 5 |
| Featured placements | — | 2 |
| Languages | 1 supported | 14 supported |
| Listed since | May 2024 | Jul 2025 |
AB Tasty | CRO & A/B Testing edges out Microsoft Clarity: AI Insights on rating (4.7★ vs 4.6★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number. Pricing entry tiers: AB Tasty | CRO & A/B Testing at Free to install, Microsoft Clarity: AI Insights at Free. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Microsoft Clarity: AI Insights has the larger user base (1,694 reviews vs 6), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. AB Tasty | CRO & A/B Testing's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to AB Tasty | CRO & A/B Testing; mid-market and enterprise merchants with specific feature requirements should evaluate both — Microsoft Clarity: AI Insights's 1,694-review base may include the workflow context that matches your specific use case better than AB Tasty | CRO & A/B Testing's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: AB Tasty | CRO & A/B Testing audit • Microsoft Clarity: AI Insights audit
| Last updated | — | — |
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| Keyword | AB Tasty | CRO & A/B Testing | Microsoft Clarity |
|---|---|---|
| insights | Not ranked | #1 |
| ai insights | Not ranked | #1 |
| analytics | Not ranked | #3 |
| testing | #21 | Not ranked |
| event form | #237 | Not ranked |
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Both AB Tasty | CRO & A/B Testing and Microsoft Clarity: AI Insights offer paid plans only. AB Tasty | CRO & A/B Testing starts at Free to install; Microsoft Clarity: AI Insights starts at Free. Compare the per-tier features in the Pricing section above before committing.
AB Tasty | CRO & A/B Testing has the higher average rating (4.7★ from 6 reviews) compared to Microsoft Clarity: AI Insights (4.6★ from 1,694 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. AB Tasty | CRO & A/B Testing fits better if you prioritize rating consistency; Microsoft Clarity: AI Insights is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Microsoft Clarity: AI Insights has more onboarding documentation maturity (1,694 reviews vs 6), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
AB Tasty | CRO & A/B Testing typically suits early-stage and growth-mode stores based on its review-base composition (6 reviews). Microsoft Clarity: AI Insights aligns more with early-stage and growth-mode stores (1,694 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. AB Tasty | CRO & A/B Testing and Microsoft Clarity: AI Insights both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from AB Tasty | CRO & A/B Testing" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
