Appify Lift‑ A/B Testing vs Shop

A/B Testing helps you compare two versions of a page, template, or theme on your Shopify store. Set a control and variant, choose a traffic split, and launch the test from your admin dashboard. Track pageviews, add-to-cart, checkout, and purchases per variant. Bayesian confidence scores show when results are meaningful, with conversion rate, revenue, and lift compared side by side. Enable the theme embed and Web Pixel once; visitors stay on the same variant when they return.

When you build your business on Shopify, you automatically unlock exclusive access to selling on Shop. Millions of shoppers around the world use Shop to discover new brands, buy with 1 tap, and track all their orders. And because shoppers are pre-verified, they convert better. Best of all, you pay no marketplace fees to sell on Shop.