Side-by-side comparison · 24 data points
Drive positive outcomes across your client, candidate or patient lifecycle by leveraging AI to start conversations, guide decisions and fulfill promises over sms/mms messaging.
| SMS-Magic | Business Messaging | Universal Data Grid | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | — | — |
| Languages | ||
| Platforms | ||
| Developer |
UDG is a LWC-native solution that accelerates your ability to work smarter in any Salesforce environment. View, manipulate, mass edit & export data & related lists. Compatibility across all clouds & objects; enhances UX, performance & productivity.
| Metric | SMS-Magic | Business Messaging | Universal Data Grid: Bulk In-Line Editing, Rapid Configuration, Intuitive UI |
|---|---|---|
| Rating | 4.8 ★ | ★ 5.0 ★ |
| Total reviews | ★ 1.1k | 1 |
| Free plan | — | — |
| Pricing | paid | paid |
| Pricing tiers | 1 tier | 1 tier |
| Listed features | 8 | ★ 9 |
| Languages | 16 supported | 1 supported |
| Listed since | Mar 2010 | Aug 2026 |
Universal Data Grid: Bulk In-Line Editing, Rapid Configuration, Intuitive UI edges out SMS-Magic | Business Messaging on rating (5.0★ vs 4.8★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number.
Pricing entry tiers: SMS-Magic | Business Messaging at paid, Universal Data Grid: Bulk In-Line Editing, Rapid Configuration, Intuitive UI at paid. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
SMS-Magic | Business Messaging has the larger user base (1,135 reviews vs 1), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Universal Data Grid: Bulk In-Line Editing, Rapid Configuration, Intuitive UI's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage admins who need fast install and low risk should default to Universal Data Grid: Bulk In-Line Editing, Rapid Configuration, Intuitive UI; mid-market and enterprise admins with specific feature requirements should evaluate both — SMS-Magic | Business Messaging's 1,135-review base may include the workflow context that matches your specific use case better than Universal Data Grid: Bulk In-Line Editing, Rapid Configuration, Intuitive UI's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: SMS-Magic | Business Messaging audit • Universal Data Grid: Bulk In-Line Editing, Rapid Configuration, Intuitive UI audit
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| Last updated | — | — |
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| Keyword | SMS-Magic | Business Messaging | Universal Data Grid |
|---|---|---|
| to engage | #1 | Not ranked |
| engage | #1 | Not ranked |
| messaging | #1 | Not ranked |
| an intuitive | Not ranked | #1 |
| intuitive | Not ranked | #1 |
Both SMS-Magic | Business Messaging and Universal Data Grid: Bulk In-Line Editing, Rapid Configuration, Intuitive UI offer paid plans only. SMS-Magic | Business Messaging starts at paid; Universal Data Grid: Bulk In-Line Editing, Rapid Configuration, Intuitive UI starts at paid. Compare the per-tier features in the Pricing section above before committing.
Universal Data Grid: Bulk In-Line Editing, Rapid Configuration, Intuitive UI has the higher average rating (5.0★ from 1 reviews) compared to SMS-Magic | Business Messaging (4.8★ from 1,135 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Universal Data Grid: Bulk In-Line Editing, Rapid Configuration, Intuitive UI holds the higher average rating (5.0★ vs 4.8★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Salesforce AppExchange. SMS-Magic | Business Messaging has the deeper published review base (1,135 vs 1), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
SMS-Magic | Business Messaging typically suits early-stage and growth-mode teams based on its published review base (1,135 reviews). Universal Data Grid: Bulk In-Line Editing, Rapid Configuration, Intuitive UI typically suits early-stage and growth-mode teams based on its published review base (1 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. SMS-Magic | Business Messaging and Universal Data Grid: Bulk In-Line Editing, Rapid Configuration, Intuitive UI both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Universal Data Grid: Bulk In-Line Editing, Rapid Configuration, Intuitive UI" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
