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1. Listing metadata
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Merge up to 50,000 duplicate Salesforce records at once — far beyond the native 3-record limit. Auto-merge with smart rules, schedule recurring scans, detect cross-object duplicates, and maintain clean CRM data. 100% native. No data leaves your org.
| Metric | AVATAR | EW DupeFinder: Bulk Merge & Auto-Merge Duplicates in Salesforce |
|---|---|---|
| Rating | — | 5.0 ★ |
| Total reviews | 0 | 9 |
| Free plan | Yes | Yes |
| Pricing | freemium | free |
| Pricing tiers | 1 tier | — |
| Listed features | 3 | ★ 6 |
| Languages | 1 supported | 1 supported |
| Listed since | Sep 2022 | Jan 2025 |
Based on the data on this page, EW DupeFinder: Bulk Merge & Auto-Merge Duplicates in Salesforce is the stronger choice for most Salesforce AppExchange admins — 5.0★ vs AVATAR's 0.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
Pricing entry tiers: AVATAR at freemium, EW DupeFinder: Bulk Merge & Auto-Merge Duplicates in Salesforce at free. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Recommended by size: small/early-stage admins who need fast install and low risk should default to EW DupeFinder: Bulk Merge & Auto-Merge Duplicates in Salesforce; mid-market and enterprise admins with specific feature requirements should evaluate both — AVATAR's 0-review base may include the workflow context that matches your specific use case better than EW DupeFinder: Bulk Merge & Auto-Merge Duplicates in Salesforce's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: AVATAR audit • EW DupeFinder: Bulk Merge & Auto-Merge Duplicates in Salesforce audit
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| Keyword | AVATAR | EW DupeFinder |
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| lead | #120 | #25 |
Both AVATAR and EW DupeFinder: Bulk Merge & Auto-Merge Duplicates in Salesforce offer paid plans only. AVATAR starts at freemium; EW DupeFinder: Bulk Merge & Auto-Merge Duplicates in Salesforce starts at free. Compare the per-tier features in the Pricing section above before committing.
AppRanks cannot separate these two on rating, because neither publishes one. EW DupeFinder: Bulk Merge & Auto-Merge Duplicates in Salesforce does carry the larger published review base (9 vs 0). Read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Salesforce AppExchange. EW DupeFinder: Bulk Merge & Auto-Merge Duplicates in Salesforce has the deeper published review base (9 vs 0), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
AVATAR typically suits early-stage and growth-mode teams based on its published review base (0 reviews). EW DupeFinder: Bulk Merge & Auto-Merge Duplicates in Salesforce typically suits early-stage and growth-mode teams based on its published review base (9 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. AVATAR and EW DupeFinder: Bulk Merge & Auto-Merge Duplicates in Salesforce both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from AVATAR" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.