Follow Anything vs Video for
Side-by-side comparison · 24 data points
Follow Anything
Allows a user to follow their Friend's UserProfile feed or feed from Accounts, Cases or topics.
Shopifyfree
At a glance
| Metric | Video for Email | Follow Anything |
|---|---|---|
| Rating | — | 4.0 ★ |
| Total reviews | 0 | 2 |
| Free plan | Yes | Yes |
| Pricing | free | free |
| Built for Shopify | — | — |
| Listed features | 3 | 3 |
| Languages | 1 supported | 1 supported |
| Listed since | Nov 2021 | Aug 2016 |
AppRanks verdict
Generated from live data on this pageBased on the data on this page, Follow Anything is the stronger choice for most Salesforce AppExchange merchants — 4.0★ vs Video for Email's 0.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base. Pricing entry tiers: Video for Email at free, Follow Anything at free. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Follow Anything; mid-market and enterprise merchants with specific feature requirements should evaluate both — Video for Email's 0-review base may include the workflow context that matches your specific use case better than Follow Anything's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Video for Email audit • Follow Anything audit
1. Listing metadata
Field-level data| Video for | Follow Anything | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | — | — |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
3. Features
As listed by each developerVideo for
- Easily add video thumbnails with a play button overlay to your email content
- Track video clicks with Pardot Custom Redirects
- Generate thumbnails for your videos hosted on youtube/dailymotion automatically
Follow Anything
- Easily follow Users, Accounts, Cases, Topics
- Easily see updates for followed entity
- Use in App Builder or in another Component
4. Categories & rankings
Shared categories on the same row · in-category position inline5. Search rankings
Top 5 keywords · shared rankings prioritized| Keyword | Video for | Follow Anything |
|---|---|---|
| survey builder | Not ranked | #110 |
7. Activity in the last 90 days
Tracked changes · pricing, features, copy, screenshotsVideo for · 1 changes
- Apr 13descriptionListing copy updated
Follow Anything · 1 changes
- Apr 13descriptionListing copy updated
9. App details
Long-form description · keyword frequencyVideo for
The Video for Email lightning web component lets you embed video thumbnails in your email content. It integrates seamlessly with Pardot Custom Redirects and gives you the ability to not only track video clicks, but also perform automation whenever a prospect opens a video from your email. If your email is hosted on Youtube or Dailymotion, we even pull the thumbnail image directly from the service, saving you time and effort.
Top keywords
- email4×5.63%
- video4×5.63%
Follow Anything
This component uses ConnectAPI to pull UserProfile feed for a followed users. Or you can also Follow Account, Case or Topic and follow the feed on those objects. It's easy to see the feed on a page rather than having to go to each record one by one. Usage: - Use App Builder to add "Follow Anything" component OR - OR - Community Builder -- Tested in Napili template -- Grant Read/Edit/Create access to BFFFollow__c object -- Grant Read/Edit for "FollowedBy__c" and "FollowedRecords__c" custom fields in BFFFollow object More details are at https://github.com/jrattanpal/BFFFollow Note: "Follow Anything" was previously BFFFollow. If you see BFFFollow then both refer to the same component.
Top keywords
- bfffollow5×4.17%
- follow4×3.33%
- --3×2.50%
- component3×2.50%
- feed3×2.50%
- -- grant2×1.67%
- -- grant read2×1.67%
- anything2×1.67%
- builder2×1.67%
- edit2×1.67%
- follow anything2×1.67%
- grant2×1.67%
Frequently asked
Common questions about this comparisonIs Video for Email or Follow Anything cheaper?
Both Video for Email and Follow Anything offer paid plans only. Video for Email starts at free; Follow Anything starts at free. Compare the per-tier features in the Pricing section above before committing.
Should I choose Video for Email or Follow Anything?
It depends on what you're optimizing for. Video for Email fits better if you prioritize broader integrations; Follow Anything is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Which is faster to set up, Video for Email or Follow Anything?
Both apps are one-click installs from the Salesforce AppExchange marketplace. Follow Anything has more onboarding documentation maturity (2 reviews vs 0), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Which works better for small vs large Salesforce AppExchange stores?
Video for Email typically suits early-stage and growth-mode stores based on its review-base composition (0 reviews). Follow Anything aligns more with early-stage and growth-mode stores (2 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Can I migrate data between Video for Email and Follow Anything?
Migration support varies by app and category. Video for Email and Follow Anything both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Video for Email" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.