Which works better for small vs large Salesforce AppExchange admins?

Response Management from Full Circle Insights for Tracking Lead Lifecycles typically suits early-stage and growth-mode teams based on its published review base (82 reviews). Elvance - Technical Scoring for Pre-Sales Teams typically suits early-stage and growth-mode teams based on its published review base (7 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

AppRanks

Response Management vs Elvance - Technical — Salesforce

Response Management from Full Circle Insights for Tracking Lead Lifecycles vs Elvance - Technical Scoring for Pre-Sales Teams

Side-by-side comparison · 24 data points

Response Management from Full Circle Insights for Tracking Lead Lifecycles

5.0·82reviews

FCI delivers revenue & marketing attribution in Salesforce: multi-touch attribution, funnel measurement, campaign attribution, customer journey tracking & ABM performance, plus marketing intelligence, dashboards & reports, and customer analytics.

salesforcepaid

Change

1. Listing metadata

Field-level data

	Response Management from Full Circle Insights for Tracking Lead Lifecycles	Elvance - Technical Scoring for Pre-Sales Teams
Tagline	“FCI delivers revenue & marketing attribution in Salesforce: multi-touch attribution, funnel measurement, campaign attribution, customer journey tracking & ABM performance, plus marketing intelligence, dashboards & reports, and customer analytics.”246 chars	“PreSales teams drive revenue but operate in a blind spot. You can't see which deals are at risk, what it costs to win, or where effort is wasted. Elvance is the PreSales layer built natively inside Salesforce.”210 chars
Description	1186 / 2000 chars59% used	1181 / 2000 chars59% used
Screenshots	—	—
Languages	en	enfrde
Platforms	Salesforce	Salesforce
Developer	Full Circle Insights	Elvance

At a glance

8 metrics · auto-computed

Feature comparison between Response Management from Full Circle Insights for Tracking Lead Lifecycles and Elvance - Technical Scoring for Pre-Sales Teams
Metric	Response Management from Full Circle Insights for Tracking Lead Lifecycles	Elvance - Technical Scoring for Pre-Sales Teams
Rating	5.0 ★	5.0 ★
Total reviews	★ 82	7
Free plan	—	—
Pricing	paid	paid
Pricing tiers	1 tier	★ 3 tiers
Listed features	★ 9	6
Languages	1 supported	3 supported
Listed since	Mar 2012	Jul 2023

Listed	March 31, 2012	July 4, 2023

Last updated	—	—

3. Features

As listed by each developer

Response Management from Full Circle Insights for Tracking Lead Lifecycles

Salesforce-Native B2B Marketing Full Circle Insights enables revenue & marketing attribution for B2B marketing without complex integrations. Connect Salesforce campaign data, marketing performance & Data Cloud with full data integrity.
Multi-Touch Attribution Models Use advanced multi-touch attribution models to track marketing touchpoints across the customer journey. Understand how campaigns influence pipeline, marketing ROI, and revenue attribution to optimize marketing investment.
Funnel Measurement & Pipeline Analytics Track leads with funnel analytics, monitor volume, marketing conversion rates, and velocity rates. Identify bottlenecks, optimize lead flow, and measure campaign performance and pipeline impact across every stage.
ABM Measurement & Account Intelligence Measure ABM performance by tracking engagement across target accounts. Integrates with 6sense, Bombora, and Demandbase to sync intent data in Salesforce and reveal account progression, and revenue impact.
Customer Journey Tracking Visualize customer journey across campaigns, channels & touchpoints. Unlock customer tracking, customer analytics & customer metrics, plus customer engagement & marketing analytics across omnichannel engagement.
Dashboards & Reports for Marketing Intelligence Access customizable dashboards & reports with marketing analytics, customer analytics, and campaign performance reporting to measure marketing conversion, marketing impact on pipeline and revenue.
Campaign Influence & Attribution Reporting Analyze Salesforce campaign attribution, campaign ROI, and campaign performance to understand how marketing activities contribute to pipeline generation and revenue outcomes.
Matchmaker Identity Resolution Ensure accurate customer journey tracking and marketing attribution with Matchmaker tool. Improve data quality, contact-to-account matching, and campaign attribution accuracy across Salesforce.
Marketing Intelligence & Customer Data Impact Turn marketing & customer data into marketing intelligence with marketing analytics & revenue attribution. Use B2B data and audience segmentation to identify campaigns driving pipeline & marketing ROI.

Elvance - Technical Scoring for Pre-Sales Teams

AI-Powered Predictions - Surface at-risk deals before they slip. Elvance uses historical scorecard data and engagement patterns to predict outcomes and help you focus effort where it will actually move the needle.
Gong Integration - Enrich opportunity data with real conversation insights. Automatically connect what's said in calls to deal health, qualification gaps, and next steps inside Salesforce.
Calendar Activity Logging - Google Calendar and Microsoft Outlook sync automatically logs SE meetings and links them to opportunities. Get true cost-of-sale and ROI metrics with zero manual input.
Native to Salesforce - All Elvance data lives directly in Salesforce. Pre-built reports and dashboards work instantly, or tailor to your needs. Install and configure in minutes, not months.
Product Interlock - Feature gaps captured during deals flow directly into Jira, Linear, or ProductBoard. Give Product real demand signals tied to revenue, not guesswork.

5. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	Response Management from Full Circle Insights for Tracking Lead Lifecycles	Elvance - Technical Scoring for Pre-Sales Teams
customer marketing	#1	Not ranked
marketing attribution	#1	Not ranked
b2b marketing	#2	Not ranked
sale	Not ranked	#11
of sale	Not ranked	#12

7. App details

Long-form description · keyword frequency

Response Management from Full Circle Insights for Tracking Lead Lifecycles

🚨 The Problem: The Trillion-Dollar Gap Marketing and sales misalignment is costing the SaaS industry nearly $1 trillion in lost revenue each year. Fragmented systems and disconnected data prevent teams from identifying which campaigns truly influence pipeline and closed revenue. Without clear marketing attribution, leaders struggle to prove ROI, optimize campaigns, and align with sales on revenue impact. 💡 The Solution: Full Circle Insights Full Circle Insights is a native Salesforce solution that connects B2B marketing activity directly to pipeline and revenue. With advanced multi-touch attribution models, campaign attribution reporting, funnel analytics, and customer journey tracking, teams gain a single source of truth for revenue performance. The platform also enables organizations to measure ABM performance, analyze pipeline velocity, and understand how every marketing touchpoint contributes to revenue outcomes. 🏆 Customer Success: Organizations such as Rockwell Automation and leading SaaS companies use Full Circle Insights to strengthen attribution visibility, improve campaign performance, and connect marketing investment directly to revenue outcomes.

Top keywords

revenue7×4.49%
marketing5×3.21%
attribution4×2.56%
circle3×1.92%
circle insights3×1.92%
full3×1.92%
full circle3×1.92%
full circle insights3×1.92%
insights3×1.92%
performance3×1.92%
pipeline3×1.92%
campaign2×1.28%

Elvance - Technical Scoring for Pre-Sales Teams

PreSales teams drive revenue but operate in a blind spot. You can't see which deals are at risk, what it costs to win, or where effort is wasted. Elvance gives SE leaders full visibility into opportunity health, team activity and deal qualification, natively inside Salesforce. At the core are AI technical scorecards that grade every opportunity against the factors that predict a win, using MEDDIC or your own templates. Risks are tracked to resolution before they turn into losses, and a live opportunity matrix shows the pipeline sorted by what is genuinely in play. AI predictions surface at-risk deals early. Gong enriches opportunities with real conversation insight, and calendar sync with Google and Outlook logs SE activity automatically. Jira, Linear and ProductBoard integrations turn feature gaps captured during deals into actionable product intelligence. With the Elvance MCP server, your team can manage PreSales from Claude: ask what's at risk, update a scorecard, or pull the opportunity matrix without opening a tab. Rated 5 stars on AppExchange and G2. Customers report being fully operational within two weeks. Accurately qualify. Close faster. Win more.

Top keywords

opportunity4×2.20%
deals3×1.65%
win3×1.65%
activity2×1.10%
ai2×1.10%
elvance2×1.10%
matrix2×1.10%
opportunity matrix2×1.10%

Frequently asked

Common questions about this comparison

Is Response Management from Full Circle Insights for Tracking Lead Lifecycles or Elvance - Technical Scoring for Pre-Sales Teams cheaper?

Both Response Management from Full Circle Insights for Tracking Lead Lifecycles and Elvance - Technical Scoring for Pre-Sales Teams offer paid plans only. Response Management from Full Circle Insights for Tracking Lead Lifecycles starts at paid; Elvance - Technical Scoring for Pre-Sales Teams starts at paid. Compare the per-tier features in the Pricing section above before committing.

Which has better reviews, Response Management from Full Circle Insights for Tracking Lead Lifecycles or Elvance - Technical Scoring for Pre-Sales Teams?

Response Management from Full Circle Insights for Tracking Lead Lifecycles (5.0★, 82 reviews) and Elvance - Technical Scoring for Pre-Sales Teams (5.0★, 7 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.

Should I choose Response Management from Full Circle Insights for Tracking Lead Lifecycles or Elvance - Technical Scoring for Pre-Sales Teams?

AppRanks cannot separate these two on rating — both sit at 5.0★. Response Management from Full Circle Insights for Tracking Lead Lifecycles does carry the larger published review base (82 vs 7). Read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, Response Management from Full Circle Insights for Tracking Lead Lifecycles or Elvance - Technical Scoring for Pre-Sales Teams?

Both apps are one-click installs from the Salesforce AppExchange. Response Management from Full Circle Insights for Tracking Lead Lifecycles has the deeper published review base (82 vs 7), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Response Management from Full Circle Insights for Tracking Lead Lifecycles vs Elvance - Technical Scoring for Pre-Sales Teams

Response Management from Full Circle Insights for Tracking Lead Lifecycles

1. Listing metadata

Elvance - Technical Scoring for Pre-Sales Teams

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

6. Activity in the last 90 days

Response Management from Full Circle Insights for Tracking Lead Lifecycles · 4 changes

Elvance - Technical Scoring for Pre-Sales Teams · 4 changes

7. App details

Frequently asked

Is Response Management from Full Circle Insights for Tracking Lead Lifecycles or Elvance - Technical Scoring for Pre-Sales Teams cheaper?

Which has better reviews, Response Management from Full Circle Insights for Tracking Lead Lifecycles or Elvance - Technical Scoring for Pre-Sales Teams?

Should I choose Response Management from Full Circle Insights for Tracking Lead Lifecycles or Elvance - Technical Scoring for Pre-Sales Teams?

Which is faster to set up, Response Management from Full Circle Insights for Tracking Lead Lifecycles or Elvance - Technical Scoring for Pre-Sales Teams?

See full keyword rankings, install trends, and weekly alerts

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