Which works better for small vs large Salesforce AppExchange admins?

anyGoal - Set Goals. Recognize Achievement. Improve Performance. typically suits early-stage and growth-mode teams based on its published review base (33 reviews). AdIntel - Track AdWords, Bing Ads, and Facebook Campaign ROI typically suits early-stage and growth-mode teams based on its published review base (2 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

AppRanks

anyGoal - Set Goals vs AdIntel - Track — Salesforce

anyGoal - Set Goals. Recognize Achievement. Improve Performance. vs AdIntel - Track AdWords, Bing Ads, and Facebook Campaign ROI

Side-by-side comparison · 24 data points

anyGoal - Set Goals. Recognize Achievement. Improve Performance.

5.0·33reviews

No spreadsheets. Sales goals, quotas, KPI tracking vs targets: % to goal, quota attainment, leaderboards. Data from any Salesforce object. Targets by any lookup (reps), picklist (Lead Source), custom object (Region). 100% native. Respects role hierarchy.

salesforcepaid

Change

1. Listing metadata

Field-level data

	anyGoal - Set Goals. Recognize Achievement. Improve Performance.	AdIntel - Track AdWords, Bing Ads, and Facebook Campaign ROI
Tagline	“No spreadsheets. Sales goals, quotas, KPI tracking vs targets: % to goal, quota attainment, leaderboards. Data from any Salesforce object. Targets by any lookup (reps), picklist (Lead Source), custom object (Region). 100% native. Respects role hierarchy.”254 chars	“AdIntel enables you to analyze the performance of your Google AdWords, Microsoft Bing Ads, and Facebook campaigns and automatically calculates the ROI - thus helping you to prioritize and optimize your ad campaigns and increase your Marketing ROI.”247 chars
Description	1187 / 2000 chars59% used	1115 / 2000 chars56% used
Screenshots	—	—
Languages	en	en
Platforms	Salesforce	Salesforce
Developer	anyGoal	Success Software

At a glance

8 metrics · auto-computed

Feature comparison between anyGoal - Set Goals. Recognize Achievement. Improve Performance. and AdIntel - Track AdWords, Bing Ads, and Facebook Campaign ROI
Metric	anyGoal - Set Goals. Recognize Achievement. Improve Performance.	AdIntel - Track AdWords, Bing Ads, and Facebook Campaign ROI
Rating	5.0 ★	5.0 ★
Total reviews	★ 33	2
Free plan	—	—
Pricing	paid	paid
Pricing tiers	1 tier	1 tier
Listed features	★ 9	3
Languages	1 supported	1 supported
Listed since	Aug 2012	Nov 2020

Last updated	—	—

3. Features

As listed by each developer

anyGoal - Set Goals. Recognize Achievement. Improve Performance.

SALESFORCE NATIVE DATA-DRIVEN GOAL TRACKING anyGoal is a Salesforce-native app for creating, assigning, and calculating data-driven goal performance directly in Salesforce without spreadsheets, custom code, or external tools.
ACTUAL VS TARGET, PERCENT TO GOAL, PEER RANKINGS Automatically calculate actual results vs target goal and Percent Achieved from live Salesforce data, so results are always current and measured against expectations, not raw numbers.
CALCULATE GOAL RESULTS FROM ANY SALESFORCE DATA Derive target performance from any data in Salesforce including Opportunities, Accounts, Orders, Invoices, Tasks, Leads, Activities, Products, Cases, Campaigns or any standard or custom Salesforce object.
SET TARGET GOALS BY ANY DIMENSION, NOT JUST USERS Set target goals by what matters to you, including users, teams, territories, accounts, products, regions, any standard or custom object, or picklists like Lead Source and Stage.
PURPOSE-BUILT CUSTOM LIGHTNING COMPONENTS Drop a goal component on any page and see results in seconds: Stack Ranking, Matrix, Progress Bar, Line Chart, Dynamic Gauge. Transparent, secure, role-based actual vs target for every viewer. No Code.
NATIVE SALESFORCE SECURITY AND ROLE ALIGNMENT Assign owners to target goals so access and visibility automatically follow your Salesforce role hierarchy and permissions, powering fast, secure rollout at scale.
CUSTOM GOAL CRITERIA FOR PRECISE RESULTS Apply goal-specific filters so only the exact records you intend count toward performance. Define criteria by fields like Stage, Task Type, Record Type, or custom logic to ensure results are 100% accurate.
FAST, FULLY NATIVE SETUP AND ADMIN CONTROL Set up and configure goal definitions in minutes entirely inside Salesforce. Clone goal definitions, bulk import or edit target goals, and update goal configurations over time without any code or external tools.
FLEXIBLE INTERVALS AND HISTORICAL PERFORMANCE Enter target goals by any interval - week, month, quarter, year, fiscal, or custom. Calendar and fiscal intervals automatically roll up higher-level periods. Historical results retained for YOY comparisons.

AdIntel - Track AdWords, Bing Ads, and Facebook Campaign ROI

Automatic calculation of ROI of your online campaigns so you can easily grasp the significance and relevance of your online investments vs. the revenue generated. Tracks both Organic and Paid campaigns including Social Media.
Native Salesforce integration with Google AdWords & Analytics, Bing Ads, and Facebook. Works with: - Marketo, Pardot, Eloqua, Act-On, HubSpot - ExactTarget, MailChimp, Constant Contact - Web-to-lead & custom forms, FormAssembly, Wordpress, Gravity form
Recognize the top performing keywords, search phrases, and campaigns that are driving the creation of leads, pipeline, and revenue – so you can further search engine optimize (SEO) the content of your website/landing pages, and generate even more revenue.

5. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	anyGoal - Set Goals. Recognize Achievement. Improve Performance.	AdIntel - Track AdWords, Bing Ads, and Facebook Campaign ROI
lead	#117	#95

7. App details

Long-form description · keyword frequency

anyGoal - Set Goals. Recognize Achievement. Improve Performance.

WHAT HAPPENS AFTER YOU INSTALL • You create goals directly in Salesforce within minutes • anyGoal calculates results from live Salesforce data • Results update automatically as records change BUILT FOR SCALE WITH NATIVE SALESFORCE SECURITY • Leverages existing security setup including owners and roles • Scales seamlessly from small teams to enterprise orgs • No custom code or external integrations to maintain HOW ANYGOAL DRIVES ACCOUNTABILITY IN SALESFORCE • Align entire org on your most impactful KPIs and metrics • Increase focus and visibility on what matter most • Pinpoint performance gaps early while still correctable PROVEN BY CUSTOMER RESULTS • Replaced spreadsheets with trusted, live Salesforce data • Increased alignment, competition and overall performance • Leaders rely on anyGoal results for decisive, informed action WHAT ELIFIN SAID “anyGoal is a no-brainer. It brings everything together in one place and makes goal tracking effortless." WHAT ALPINE SAID “anyGoal transformed how we manage performance in Salesforce. It’s how we hold our teams accountable, stay aligned, and make faster decisions. The best time to implement anyGoal was yesterday"

Top keywords

anygoal6×3.61%
salesforce6×3.61%
results4×2.41%
performance3×1.81%
data2×1.20%
live2×1.20%
live salesforce2×1.20%
live salesforce data2×1.20%
said2×1.20%
said anygoal2×1.20%
salesforce data2×1.20%
security2×1.20%

AdIntel - Track AdWords, Bing Ads, and Facebook Campaign ROI

The key goal of AdIntel is to connect your online efforts with intelligence regarding lead generation and conversion, building pipeline and revenue, acquisition costs, and Marketing ROI. Take advantage of this intelligence - prioritize and optimize your ad campaigns to raise your Marketing ROI. AdIntel is 100% native Salesforce App and secure as all the data resides within your Salesforce Org. Key Benefits: - Native Salesforce functionality and look-and-feel with best value for money as compared to other similar Apps. - Visualize and measure performance of your online ad campaigns on diverse platforms. - Save resources in manually collecting similar intelligence from various systems. - Jump-start analysis with four out of the box customizable dashboards and lots of reports. - Identify top performing ads, keywords, search phrases, and campaigns driving the creation of leads, pipeline, and revenue. - Get complete overview of leads, opportunity pipeline, and revenue generated from both organic search and paid programs. - Preview each Ad that generated the lead (AdWords, Bing Ads, Facebook).

Top keywords

ad3×1.80%
campaigns3×1.80%
intelligence3×1.80%
pipeline3×1.80%
pipeline and revenue3×1.80%
revenue3×1.80%
salesforce3×1.80%
ad campaigns2×1.20%

Frequently asked

Common questions about this comparison

Is anyGoal - Set Goals. Recognize Achievement. Improve Performance. or AdIntel - Track AdWords, Bing Ads, and Facebook Campaign ROI cheaper?

Both anyGoal - Set Goals. Recognize Achievement. Improve Performance. and AdIntel - Track AdWords, Bing Ads, and Facebook Campaign ROI offer paid plans only. anyGoal - Set Goals. Recognize Achievement. Improve Performance. starts at paid; AdIntel - Track AdWords, Bing Ads, and Facebook Campaign ROI starts at paid. Compare the per-tier features in the Pricing section above before committing.

Which has better reviews, anyGoal - Set Goals. Recognize Achievement. Improve Performance. or AdIntel - Track AdWords, Bing Ads, and Facebook Campaign ROI?

anyGoal - Set Goals. Recognize Achievement. Improve Performance. (5.0★, 33 reviews) and AdIntel - Track AdWords, Bing Ads, and Facebook Campaign ROI (5.0★, 2 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.

Should I choose anyGoal - Set Goals. Recognize Achievement. Improve Performance. or AdIntel - Track AdWords, Bing Ads, and Facebook Campaign ROI?

AppRanks cannot separate these two on rating — both sit at 5.0★. anyGoal - Set Goals. Recognize Achievement. Improve Performance. does carry the larger published review base (33 vs 2). Read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, anyGoal - Set Goals. Recognize Achievement. Improve Performance. or AdIntel - Track AdWords, Bing Ads, and Facebook Campaign ROI?

Both apps are one-click installs from the Salesforce AppExchange. anyGoal - Set Goals. Recognize Achievement. Improve Performance. has the deeper published review base (33 vs 2), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

anyGoal - Set Goals. Recognize Achievement. Improve Performance. vs AdIntel - Track AdWords, Bing Ads, and Facebook Campaign ROI

anyGoal - Set Goals. Recognize Achievement. Improve Performance.

1. Listing metadata

AdIntel - Track AdWords, Bing Ads, and Facebook Campaign ROI

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

6. Activity in the last 90 days

anyGoal - Set Goals. Recognize Achievement. Improve Performance. · 3 changes

AdIntel - Track AdWords, Bing Ads, and Facebook Campaign ROI · 0 changes

7. App details

Frequently asked

Is anyGoal - Set Goals. Recognize Achievement. Improve Performance. or AdIntel - Track AdWords, Bing Ads, and Facebook Campaign ROI cheaper?

Which has better reviews, anyGoal - Set Goals. Recognize Achievement. Improve Performance. or AdIntel - Track AdWords, Bing Ads, and Facebook Campaign ROI?

Should I choose anyGoal - Set Goals. Recognize Achievement. Improve Performance. or AdIntel - Track AdWords, Bing Ads, and Facebook Campaign ROI?

Which is faster to set up, anyGoal - Set Goals. Recognize Achievement. Improve Performance. or AdIntel - Track AdWords, Bing Ads, and Facebook Campaign ROI?

See full keyword rankings, install trends, and weekly alerts

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Which works better for small vs large Salesforce AppExchange admins?

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