ANU SMS & Ads Audience vs DESelect Segment for Salesforce Marketing Cloud

Based on the data on this page, DESelect Segment for Salesforce Marketing Cloud is the stronger choice for most Salesforce AppExchange admins — 5.0★ vs ANU SMS & Ads Audience's 0.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base.

On pricing, DESelect Segment for Salesforce Marketing Cloud offers a free tier (freemium) while ANU SMS & Ads Audience starts at paid. For early-stage teams validating fit, the free-tier path lets you run the app on real workloads before committing budget.

Recommended by size: small/early-stage admins who need fast install and low risk should default to DESelect Segment for Salesforce Marketing Cloud; mid-market and enterprise admins with specific feature requirements should evaluate both — ANU SMS & Ads Audience's 0-review base may include the workflow context that matches your specific use case better than DESelect Segment for Salesforce Marketing Cloud's broader-but-shallower coverage.

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Is DESelect Segment for Salesforce Marketing Cloud or ANU SMS & Ads Audience cheaper?

DESelect Segment for Salesforce Marketing Cloud is the cheaper option — it offers a free plan (freemium). ANU SMS & Ads Audience starts at paid. Both publish their pricing on the Salesforce AppExchange; AppRanks mirrors what's listed on each refresh cycle.

Should I choose DESelect Segment for Salesforce Marketing Cloud or ANU SMS & Ads Audience?

AppRanks cannot separate these two on rating, because neither publishes one. DESelect Segment for Salesforce Marketing Cloud does carry the larger published review base (41 vs 0). Read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, DESelect Segment for Salesforce Marketing Cloud or ANU SMS & Ads Audience?

Both apps are one-click installs from the Salesforce AppExchange. DESelect Segment for Salesforce Marketing Cloud has the deeper published review base (41 vs 0), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Salesforce AppExchange admins?

DESelect Segment for Salesforce Marketing Cloud typically suits early-stage and growth-mode teams based on its published review base (41 reviews). ANU SMS & Ads Audience typically suits early-stage and growth-mode teams based on its published review base (0 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

Can I migrate data between DESelect Segment for Salesforce Marketing Cloud and ANU SMS & Ads Audience?

Migration support varies by app and category. DESelect Segment for Salesforce Marketing Cloud and ANU SMS & Ads Audience both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from ANU SMS & Ads Audience" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.