Side-by-side comparison · 24 data points
| Orca | DESelect Segment for Salesforce Marketing Cloud | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | — | — |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
DESelect Segment is an intuitive drag-and-drop solution for Salesforce Marketing Cloud, enabling marketers to easily segment their audience and streamline their process in SFMC without the need to write SQL. Download and install for free!
| Metric | Orca | DESelect Segment for Salesforce Marketing Cloud |
|---|---|---|
| Rating | 5.0 ★ | 5.0 ★ |
| Total reviews | 16 | ★ 41 |
| Free plan | — | ★ Yes |
| Pricing | paid | freemium |
| Pricing tiers | — | 3 tiers |
| Listed features | ★ 9 | 3 |
| Languages | 1 supported | 1 supported |
| Listed since | Aug 2019 | Mar 2020 |
Orca and DESelect Segment for Salesforce Marketing Cloud are evenly matched on rating (5.0★ vs 5.0★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.
On pricing, DESelect Segment for Salesforce Marketing Cloud offers a free tier (freemium) while Orca starts at paid. The free option meaningfully reduces evaluation cost, particularly at low usage volumes where the entry-paid tier can outpace the value delivered.
Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most admins the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Orca audit • DESelect Segment for Salesforce Marketing Cloud audit
| Last updated | — | — |
|---|
| Keyword | Orca | DESelect Segment for Salesforce Marketing Cloud |
|---|---|---|
| advocates | #2 | Not ranked |
| segment | Not ranked | #2 |
| segmentation | Not ranked | #3 |
| segments | Not ranked | #4 |
| marketing roi | #9 | Not ranked |
DESelect Segment for Salesforce Marketing Cloud is the cheaper option — it offers a free plan (freemium). Orca starts at paid. Both publish their pricing on the Salesforce AppExchange; AppRanks mirrors what's listed on each refresh cycle.
Orca (5.0★, 16 reviews) and DESelect Segment for Salesforce Marketing Cloud (5.0★, 41 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
AppRanks cannot separate these two on rating — both sit at 5.0★. DESelect Segment for Salesforce Marketing Cloud does carry the larger published review base (41 vs 16). Read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Salesforce AppExchange. DESelect Segment for Salesforce Marketing Cloud has the deeper published review base (41 vs 16), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Orca typically suits early-stage and growth-mode teams based on its published review base (16 reviews). DESelect Segment for Salesforce Marketing Cloud typically suits early-stage and growth-mode teams based on its published review base (41 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Orca and DESelect Segment for Salesforce Marketing Cloud both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Orca" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.