ActiveCampaign vs Adjust - the mobile — Salesforce

ActiveCampaign vs Adjust - the mobile marketing analytics platform

Side-by-side comparison · 24 data points

ActiveCampaign

4.2·156reviews

ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp.

salesforcepaid

Change

1. Listing metadata

Field-level data

	ActiveCampaign	Adjust - the mobile marketing analytics platform
Tagline	“ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp.”251 chars	“Adjust’s integration with Salesforce Marketing Cloud Email Studio enables you to create a seamless user experience for your email audiences using our deeplinking solution. Reach your installs and ROI goals with rich marketing measurement insights.”247 chars
Description	1106 / 2000 chars55% used	903 / 2000 chars45% used
Screenshots	—	—
Languages	enfrdeitpt+1 more	enfrjaptru+1 more
Platforms	Salesforce	Salesforce
Developer	ActiveCampaign

At a glance

8 metrics · auto-computed

Feature comparison between ActiveCampaign: Customer Experience Marketing Automation for Salesforce and Adjust - the mobile marketing analytics platform
Metric	ActiveCampaign: Customer Experience Marketing Automation for Salesforce	Adjust - the mobile marketing analytics platform
Rating	4.2 ★	—
Total reviews	156	0
Free plan	—	—
Pricing	paid	paid
Pricing tiers	1 tier	1 tier
Listed features	★ 6	3
Languages	6 supported	6 supported
Listed since	Jul 2019	Jun 2021

AppRanks verdict

Generated from live data on this page

The call

Based on the data on this page, ActiveCampaign: Customer Experience Marketing Automation for Salesforce is the stronger choice for most Salesforce AppExchange admins — 4.2★ vs Adjust - the mobile marketing analytics platform's 0.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base.

Pricing

Pricing entry tiers: ActiveCampaign: Customer Experience Marketing Automation for Salesforce at paid, Adjust - the mobile marketing analytics platform at paid. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.

Review base

ActiveCampaign: Customer Experience Marketing Automation for Salesforce has the larger user base (156 reviews vs 0), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Adjust - the mobile marketing analytics platform's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Who should pick what

Recommended by size: small/early-stage admins who need fast install and low risk should default to ActiveCampaign: Customer Experience Marketing Automation for Salesforce; mid-market and enterprise admins with specific feature requirements should evaluate both — Adjust - the mobile marketing analytics platform's 0-review base may include the workflow context that matches your specific use case better than ActiveCampaign: Customer Experience Marketing Automation for Salesforce's broader-but-shallower coverage.

How this is generated

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: ActiveCampaign: Customer Experience Marketing Automation for Salesforce audit • Adjust - the mobile marketing analytics platform audit

Listed	July 30, 2019	June 1, 2021

Last updated	—	—

Keyword	ActiveCampaign	Adjust - the mobile marketing analytics platform
email integration	#10	#11

7. App details

Long-form description · keyword frequency

ActiveCampaign

What you can do with Salesforce and ActiveCampaign: — *NEW* Add contacts to Salesforce Campaign and set their member status — Send leads into email marketing automation flows from Salesforce — Automate marketing email follow-ups to your Salesforce leads, contacts, and accounts — Sync leads, contacts, accounts, & opportunities between both platforms — Automatically send marketing emails, texts, Slack alerts, and more from updated/created Salesforce Opportunities — Create Salesforce leads, contacts, and accounts from ActiveCampaign marketing automations — Collect lead information with custom forms and fields — Trigger follow-up marketing campaign emails directly in Salesforce — Update and sync standard & custom fields in either ActiveCampaign or Salesforce — Automatically add Salesforce leads and contacts to Facebook Custom Audiences — Trigger Salesforce Opportunity Stage segmented marketing automations in ActiveCampaign — Qualify leads with custom, automated lead scoring — Works with Salesforce Essentials, Professional, Enterprise and Unlimited editions — Optimized for Salesforce Lightning

Top keywords

salesforce12×8.76%
leads6×4.38%
marketing6×4.38%
contacts5×3.65%
activecampaign4×2.92%
custom4×2.92%
accounts3×2.19%
leads contacts3×2.19%
salesforce leads3×2.19%
add2×1.46%
automatically2×1.46%
automations2×1.46%

Adjust - the mobile marketing analytics platform

Create a seamless user journey from email to in-app using the Adjust integration with SFMC Email Studio. Using Adjust’s deeplinking technology, Email Studio campaigns now have the power to drive users to precise mobile touchpoints, increasing in-app engagement. It’s a one-stop solution for email campaign and attribution management delivering the insights needed to increase installs, revenue, and LTV. The Salesforce AppExchange and Adjust integration offers a direct and seamless data integration, allowing mutual clients to track their email campaigns in both SFMC and Adjust. With four levels of campaign granularity, you’ll have unprecedented insight into the user paths that drive the highest KPIs. By combining app data with data collected from other sources, clients will be able to build a more complete view of user behavior for their BI analytics and make more informed marketing decisions.

Top keywords

email5×3.60%
adjust4×2.88%
data3×2.16%
integration3×2.16%
user3×2.16%
adjust integration2×1.44%
campaign2×1.44%
campaigns2×1.44%
clients2×1.44%

Frequently asked

Common questions about this comparison

Is ActiveCampaign: Customer Experience Marketing Automation for Salesforce or Adjust - the mobile marketing analytics platform cheaper?

Both ActiveCampaign: Customer Experience Marketing Automation for Salesforce and Adjust - the mobile marketing analytics platform offer paid plans only. ActiveCampaign: Customer Experience Marketing Automation for Salesforce starts at paid; Adjust - the mobile marketing analytics platform starts at paid. Compare the per-tier features in the Pricing section above before committing.

Should I choose ActiveCampaign: Customer Experience Marketing Automation for Salesforce or Adjust - the mobile marketing analytics platform?

AppRanks cannot separate these two on rating, because neither publishes one. ActiveCampaign: Customer Experience Marketing Automation for Salesforce does carry the larger published review base (156 vs 0). Read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, ActiveCampaign: Customer Experience Marketing Automation for Salesforce or Adjust - the mobile marketing analytics platform?

Both apps are one-click installs from the Salesforce AppExchange. ActiveCampaign: Customer Experience Marketing Automation for Salesforce has the deeper published review base (156 vs 0), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Salesforce AppExchange admins?

ActiveCampaign: Customer Experience Marketing Automation for Salesforce typically suits early-stage and growth-mode teams based on its published review base (156 reviews). Adjust - the mobile marketing analytics platform typically suits early-stage and growth-mode teams based on its published review base (0 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

ActiveCampaign vs Adjust - the mobile marketing analytics platform

ActiveCampaign

1. Listing metadata

Adjust - the mobile marketing analytics platform

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

6. Activity in the last 90 days

ActiveCampaign · 1 changes

Adjust - the mobile marketing analytics platform · 0 changes

7. App details

Frequently asked

Is ActiveCampaign: Customer Experience Marketing Automation for Salesforce or Adjust - the mobile marketing analytics platform cheaper?

Should I choose ActiveCampaign: Customer Experience Marketing Automation for Salesforce or Adjust - the mobile marketing analytics platform?

Which is faster to set up, ActiveCampaign: Customer Experience Marketing Automation for Salesforce or Adjust - the mobile marketing analytics platform?

Which works better for small vs large Salesforce AppExchange admins?

See full keyword rankings, install trends, and weekly alerts

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