ActiveCampaign vs DESelect Segment for Salesforce Marketing Cloud

Based on the data on this page, DESelect Segment for Salesforce Marketing Cloud is the stronger choice for most Salesforce AppExchange admins — 5.0★ vs ActiveCampaign: Customer Experience Marketing Automation for Salesforce's 4.2★ is a meaningful gap that usually reflects real product or support quality differences across the user base.

On pricing, DESelect Segment for Salesforce Marketing Cloud offers a free tier (freemium) while ActiveCampaign: Customer Experience Marketing Automation for Salesforce starts at paid. The free option meaningfully reduces evaluation cost, particularly at low usage volumes where the entry-paid tier can outpace the value delivered.

ActiveCampaign: Customer Experience Marketing Automation for Salesforce has the larger user base (156 reviews vs 41), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. DESelect Segment for Salesforce Marketing Cloud's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Recommended by size: small/early-stage admins who need fast install and low risk should default to DESelect Segment for Salesforce Marketing Cloud; mid-market and enterprise admins with specific feature requirements should evaluate both — ActiveCampaign: Customer Experience Marketing Automation for Salesforce's 156-review base may include the workflow context that matches your specific use case better than DESelect Segment for Salesforce Marketing Cloud's broader-but-shallower coverage.

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Is ActiveCampaign: Customer Experience Marketing Automation for Salesforce or DESelect Segment for Salesforce Marketing Cloud cheaper?

DESelect Segment for Salesforce Marketing Cloud is the cheaper option — it offers a free plan (freemium). ActiveCampaign: Customer Experience Marketing Automation for Salesforce starts at paid. Both publish their pricing on the Salesforce AppExchange; AppRanks mirrors what's listed on each refresh cycle.

Which has better reviews, ActiveCampaign: Customer Experience Marketing Automation for Salesforce or DESelect Segment for Salesforce Marketing Cloud?

DESelect Segment for Salesforce Marketing Cloud has the higher average rating (5.0★ from 41 reviews) compared to ActiveCampaign: Customer Experience Marketing Automation for Salesforce (4.2★ from 156 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.

Should I choose ActiveCampaign: Customer Experience Marketing Automation for Salesforce or DESelect Segment for Salesforce Marketing Cloud?

DESelect Segment for Salesforce Marketing Cloud holds the higher average rating (5.0★ vs 4.2★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, ActiveCampaign: Customer Experience Marketing Automation for Salesforce or DESelect Segment for Salesforce Marketing Cloud?

Both apps are one-click installs from the Salesforce AppExchange. ActiveCampaign: Customer Experience Marketing Automation for Salesforce has the deeper published review base (156 vs 41), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.