Is HG Insights' Salesforce Connector or Orca - Customer Marketing Leading Solution cheaper?

HG Insights' Salesforce Connector is the cheaper option — it offers a free plan (free_to_install). Orca - Customer Marketing Leading Solution starts at paid. Both publish their pricing on the Salesforce AppExchange marketplace; AppRanks mirrors what's listed on each refresh cycle.

Which has better reviews, HG Insights' Salesforce Connector or Orca - Customer Marketing Leading Solution?

HG Insights' Salesforce Connector (5.0★, 3 reviews) and Orca - Customer Marketing Leading Solution (5.0★, 16 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.

Should I choose HG Insights' Salesforce Connector or Orca - Customer Marketing Leading Solution?

It depends on what you're optimizing for. HG Insights' Salesforce Connector fits better if you prioritize broader integrations; Orca - Customer Marketing Leading Solution is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.

Which is faster to set up, HG Insights' Salesforce Connector or Orca - Customer Marketing Leading Solution?

Both apps are one-click installs from the Salesforce AppExchange marketplace. Orca - Customer Marketing Leading Solution has more onboarding documentation maturity (16 reviews vs 3), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.

Which works better for small vs large Salesforce AppExchange stores?

HG Insights' Salesforce Connector typically suits early-stage and growth-mode stores based on its review-base composition (3 reviews). Orca - Customer Marketing Leading Solution aligns more with early-stage and growth-mode stores (16 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.

Can I migrate data between HG Insights' Salesforce Connector and Orca - Customer Marketing Leading Solution?

Migration support varies by app and category. HG Insights' Salesforce Connector and Orca - Customer Marketing Leading Solution both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from HG Insights' Salesforce Connector" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.

AppRanks

HG Insights' vs Orca - Customer — Salesforce

HG Insights' Salesforce Connector vs Orca - Customer Marketing Leading Solution

Side-by-side comparison · 24 data points

HG Insights' Salesforce Connector

5.0·3reviews

HG Salesforce Connector creates a bidirectional sync between the HG Insights Platform and Salesforce to support sales, marketing, and operations teams to accelerate your business.

Shopifyfree_to_install

Change

1. Listing metadata

Field-level data

	HG Insights' Salesforce Connector	Orca - Customer Marketing Leading Solution
Tagline	“HG Salesforce Connector creates a bidirectional sync between the HG Insights Platform and Salesforce to support sales, marketing, and operations teams to accelerate your business.”179 chars	“Orca is an intuitive, easily adoptable, and flexible platform built for Marketing, Sales, Customer Success, and more to leverage advocates and references. • Advocacy Strategy And Management • Accelerate Customer Marketing • Deepening Metrics, KPIs, & ROI”254 chars
Description	1181 / 2000 chars59% used	782 / 2000 chars39% used
Screenshots	—	—
Languages	en	en
Platforms	Shopify	Shopify
Developer	HG Insights	Cortez Labs
Listed	June 30, 2017	August 19, 2019

At a glance

9 metrics · auto-computed

Feature comparison between HG Insights' Salesforce Connector and Orca - Customer Marketing Leading Solution
Metric	HG Insights' Salesforce Connector	Orca - Customer Marketing Leading Solution
Rating	5.0 ★	5.0 ★
Total reviews	3	★ 16
Free plan	★ Yes	—
Pricing	free_to_install	paid
Built for Shopify	—	—
Pricing tiers	1 tier	—
Listed features	3	★ 9
Languages	1 supported	1 supported
Listed since	Jun 2017	Aug 2019

Last updated	—	—

3. Features

As listed by each developer

HG Insights' Salesforce Connector

QUALITY DATA HG Insights market-leading data supports broad coverage of 12M+ Companies and 15,000+ installed technologies.
EFFECTIVE TARGETING Combine our market-leading technology install with targets aligned to your company’s ICP before loading to your Salesforce organization
COMPANY MATCHING ACCURACY With HG Insights, you can expect a 90% match rate which is higher than average (60-70%).

Orca - Customer Marketing Leading Solution

Identifying Advocates • Launching, growing and maintaining an advocacy program certainly has its pain points, which is why with Orca, the entire lifecycle doesn't have to be a full-time job. is a streamlined process.
Scheduling Reference Calls • Remove the endless scheduling email thread by putting the scheduling in the hands of your prospects and advocates with Orca's Scheduler
Managing Advocate Overuse • Prevent burnout without having to think by using Orca’s automated advocate usage management functionality.
Collecting Feedback • Reward your advocates and colleagues with gifts and track it all automatically and directly within Salesforce. Connect your favorite fulfillment tools for a seamless experience.
Rewarding Advocacy • Reward your advocates and colleagues with gifts and track it all directly within Salesforce.
No-Code Workflows • Automate and elevate your advocate program with clicks and admin-friendly custom component and configurations such as Advocacy Classification, Opportunity Conditions, Notification Alerts, and more.
Zero Integration • Navigating multiple systems while juggling your tasks is hard enough. Don't leave Salesforce just to engage advocates. Orca is a 100% native Salesforce application, so our workflows can seamlessly extend your existing instance.
Optimize Referrals • Launch Orca campaigns with just a couple of clicks to start generating leads and opportunities by engaging your advocates.
Reporting & Analytics • Bring home the value of your program with Orca's reporting and analytics functionality. Quickly identify the usage frequency and win rates achieved by your colleagues using advocates or even stack rank you advocates by rating.

Keyword	HG Insights' Salesforce Connector	Orca - Customer Marketing Leading Solution
feedback	Not ranked	#92

9. App details

Long-form description · keyword frequency

HG Insights' Salesforce Connector

HG Insights’ Salesforce Connector solution enables you to review customized technology insights alongside your existing Salesforce account information. We add technology data from companies in your Salesforce database, allowing you to see products used without ever leaving the Salesforce platform. With the HG Insights Salesforce Connector integration, you’ll be able to see which technology products a prospective customer uses directly in the Salesforce platform, discern whether they’re a fit for your products, and effectively target and win accounts before your competitors can identify the opportunity. Features: PRODUCTION & SANDBOX CONNECTIONS: Users can connect and manage multiple Sandbox and Production organizations through the HG Platform, allowing them to perform quality assurance on the companies that will be matched with selected data. DATA REFRESH & ENRICHMENT: Data will refresh automatically on a nightly cadence, or you can select if you would not like HG to automatically refresh data. Data is also enriched via updates and database sync. QUICK-START SUPPORT: Access our services that support training to get you started quickly with setup in Salesforce.

Top keywords

salesforce7×4.07%
data6×3.49%
hg4×2.33%
insights3×1.74%
platform3×1.74%
products3×1.74%
refresh3×1.74%
technology3×1.74%
allowing2×1.16%
automatically2×1.16%
companies2×1.16%
connector2×1.16%

Orca - Customer Marketing Leading Solution

Just like an iceberg, customer marketing is more than just nominations and requests. If you only pay attention to the top half, you'll get sunk by the management. Orca comes not only with managing reference calls and nominations, but also with features to expand your program, increase usage, drive home ROI, and engage all of your colleagues. Maintaining a healthy program is hard enough. Try expanding, analyzing, rewarding, and even just setting up referrals. Orca's core features enable you to spend less time on the mundane tasks and invest more time in the higher ROI activities. Below you'll learn more about the various features Orca has to elevate your custom marketing program to the next level and drive home the ROI you put in. Contact [email protected] for details.

Top keywords

program3×2.31%
roi3×2.31%
drive2×1.54%
drive home2×1.54%
home2×1.54%
marketing2×1.54%
nominations2×1.54%
only2×1.54%
orca2×1.54%
time2×1.54%

HG Insights' Salesforce Connector vs Orca - Customer Marketing Leading Solution

HG Insights' Salesforce Connector

1. Listing metadata

Orca - Customer Marketing Leading Solution

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

7. Activity in the last 90 days

HG Insights' Salesforce Connector · 1 changes

Orca - Customer Marketing Leading Solution · 2 changes

9. App details

Frequently asked

Is HG Insights' Salesforce Connector or Orca - Customer Marketing Leading Solution cheaper?

Which has better reviews, HG Insights' Salesforce Connector or Orca - Customer Marketing Leading Solution?

Should I choose HG Insights' Salesforce Connector or Orca - Customer Marketing Leading Solution?

Which is faster to set up, HG Insights' Salesforce Connector or Orca - Customer Marketing Leading Solution?

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More popular comparisons

Which works better for small vs large Salesforce AppExchange stores?

Can I migrate data between HG Insights' Salesforce Connector and Orca - Customer Marketing Leading Solution?