Frontify Digital Asset Management (DAM) for Marketing Cloud (SFMC) vs Blackthorn Events - In-Person and Online Event Management & Registration

Side-by-side comparison · 24 data points

Frontify Digital Asset Management (DAM) for Marketing Cloud (SFMC)

No rating yet

Deliver tailored and relevant brand experiences with Frontify and our Salesforce Marketing Cloud integration. Hit the market faster with approved on-brand materials and ensure consistent communication that reflects your brand voice at every touchpoint.

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1. Listing metadata

Field-level data

	Blackthorn Events - In-Person and Online Event Management & Registration	Frontify Digital Asset Management (DAM) for Marketing Cloud (SFMC)
Tagline	“Salesforce-native event management, payments, and A2P messaging. 600+ organizations across higher ed, nonprofit, healthcare, government, and corporate run events inside Salesforce. HIPAA-eligible, SOC 2 Type 2, PCI SAQ D. ”222 chars	“Deliver tailored and relevant brand experiences with Frontify and our Salesforce Marketing Cloud integration. Hit the market faster with approved on-brand materials and ensure consistent communication that reflects your brand voice at every touchpoint.”252 chars
Description	1109 / 2000 chars55% used	506 / 2000 chars25% used
Screenshots	—	—
Languages	en	en
Platforms	Salesforce	Salesforce
Developer	Blackthorn.io, Inc.	Frontify

At a glance

8 metrics · auto-computed

Feature comparison between Blackthorn Events - In-Person and Online Event Management & Registration and Frontify Digital Asset Management (DAM) for Marketing Cloud (SFMC)
Metric	Blackthorn Events - In-Person and Online Event Management & Registration	Frontify Digital Asset Management (DAM) for Marketing Cloud (SFMC)
Rating	5.0 ★	—
Total reviews	273	0
Free plan	—	—
Pricing	paid	paid
Pricing tiers	1 tier	1 tier
Listed features	★ 9	2
Languages	1 supported	1 supported
Listed since	Dec 2016	Feb 2024

AppRanks verdict

Generated from live data on this page

The call

Based on the data on this page, Blackthorn Events - In-Person and Online Event Management & Registration is the stronger choice for most Salesforce AppExchange admins — 5.0★ vs Frontify Digital Asset Management (DAM) for Marketing Cloud (SFMC)'s 0.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base.

Pricing

Pricing entry tiers: Blackthorn Events - In-Person and Online Event Management & Registration at paid, Frontify Digital Asset Management (DAM) for Marketing Cloud (SFMC) at paid. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.

Review base

Blackthorn Events - In-Person and Online Event Management & Registration has the larger user base (273 reviews vs 0), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Frontify Digital Asset Management (DAM) for Marketing Cloud (SFMC)'s smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Who should pick what

Recommended by size: small/early-stage admins who need fast install and low risk should default to Blackthorn Events - In-Person and Online Event Management & Registration; mid-market and enterprise admins with specific feature requirements should evaluate both — Frontify Digital Asset Management (DAM) for Marketing Cloud (SFMC)'s 0-review base may include the workflow context that matches your specific use case better than Blackthorn Events - In-Person and Online Event Management & Registration's broader-but-shallower coverage.

How this is generated

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: Blackthorn Events - In-Person and Online Event Management & Registration audit • Frontify Digital Asset Management (DAM) for Marketing Cloud (SFMC) audit

Last updated	—	—

3. Features

As listed by each developer

Blackthorn Events - In-Person and Online Event Management & Registration

One Salesforce-native platform Registration, payments, messaging, and check-in run natively inside Salesforce. Real-time attendee and revenue data lives on your CRM records and flows into Flow and Experience Cloud.
Trusted at scale 600+ customers process more than $1.5 billion in payments per year through Blackthorn, powering millions of event registrations. Employees globally support Sales, Service, Experience, Marketing, and Data Cloud customers.
Any event type, configured in Salesforce Launch event landing pages, event groups, recurring events, and hybrid, virtual, or in-person formats. Contact and Lead matching keeps the CRM clean. Native Zoom, Microsoft Teams, and Webex.
Blackthorn Payments accepts credit cards, ACH, invoices, and multi-currency across 120+ gateways, including Stripe, Authorize.net, and Touchnet. PayLink, Virtual Terminal, Apple Pay, and Google Pay.
Blackthorn Messaging sends A2P 10DLC-compliant SMS from Salesforce: 1:1 attendee texts, bulk campaigns, scheduled sends across text and email, and Text-to-Register triggered by Flow. Every message is logged on the Contact record for reporting and audit.
The Blackthorn Check-In App scans student IDs, central IDs, or QR codes on iOS and Android. Group check-in handles families, teams, and delegations in a single tap. Works offline and syncs when reconnected, with built-in badge printing.
Capture UTM parameters at registration, measure ROI with Campaign Influence, and track session attendance on Attendee, Contact, or Person Account records. Works with all Salesforce Industry Clouds.
Trusted by higher ed (Admissions & Recruitment, Campus Life, Alumni & Advancement), nonprofits (donor events, chapter and local events), and healthcare (patient education, CME courses, clinic events). HIPAA-eligible, SOC 2 Type 2, PCI SAQ D.
Ready for government (community events, town halls, citizen engagement) and corporate (field marketing, customer conferences, partner enablement). Inherits Salesforce sharing, FLS, and audit trails.

Frontify Digital Asset Management (DAM) for Marketing Cloud (SFMC)

Productivity Marketing Cloud and Frontify enable marketers to retrieve on-brand media assets and streamline content creation workflows to drive marketing campaigns to market faster.
Brand Consistency Share your unique brand voice with the world using approved and on-brand assets. Use the Frontify Finder to access up-to-date marketing materials and prevent using unlicensed or outdated assets.

5. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	Blackthorn Events - In-Person and Online Event Management & Registration	Frontify Digital Asset Management (DAM) for Marketing Cloud (SFMC)
virtual	#1	Not ranked
member	#1	Not ranked
event pages attendee	#1	Not ranked
accurate on-brand and	Not ranked	#8
on-brand and enterprise-secure	Not ranked	#8

7. App details

Long-form description · keyword frequency

Blackthorn Events - In-Person and Online Event Management & Registration

Blackthorn Events is the Salesforce-native event platform on the AppExchange. 600+ organizations across higher ed, nonprofit, healthcare, government, and corporate run event registration, payments, and A2P messaging inside Salesforce with no middleware. Every attendee, session, and payment is a Salesforce record. Registration covers multi-attendee groups, ticketing, waitlists, sponsors, speakers, sessions, custom questions, calendar view, budgets, matching and duplication logic, auto-generated landing pages, member vs non-member pricing, tables and seats, and language translation. Blackthorn Payments accepts credit cards, ACH, invoices, Pay Later, and multi-currency through Stripe, Authorize.net, Touchnet (Transact, CASHNet/Transact Campus), and 120+ gateways. Blackthorn Messaging delivers A2P 10DLC-compliant SMS for confirmations, reminders, and check-in. Native to Experience Cloud, Marketing Cloud, and Data Cloud. iOS and Android check-in app with QR codes and badge printing. Out-of-the-box Salesforce reports and dashboards. SOC 2 Type 2, HIPAA-eligible, PCI SAQ D, GDPR, WCAG, ADA, VPAT.

Top keywords

blackthorn3×2.10%
cloud3×2.10%
salesforce3×2.10%
a2p2×1.40%
check-in2×1.40%
event2×1.40%
messaging2×1.40%
payments2×1.40%
registration2×1.40%
transact2×1.40%

Frontify Digital Asset Management (DAM) for Marketing Cloud (SFMC)

Integrating Frontify with Salesforce Marketing Cloud enables your teams to deliver personalized and consistent brand experiences throughout the customer journey. The integration allows to: ✔ Access the Frontify Finder to leverage your digital assets within the Marketing Cloud Content Builder. ✔ Retrieve the required assets quickly with user permissions, collection structure, tags, metadata, and search options. ✔ Select the correct version and resize it for use in the content across Marketing Cloud.

Top keywords

cloud3×4.35%
marketing3×4.35%
marketing cloud3×4.35%
assets2×2.90%
content2×2.90%
frontify2×2.90%

Frequently asked

Common questions about this comparison

Is Blackthorn Events - In-Person and Online Event Management & Registration or Frontify Digital Asset Management (DAM) for Marketing Cloud (SFMC) cheaper?

Both Blackthorn Events - In-Person and Online Event Management & Registration and Frontify Digital Asset Management (DAM) for Marketing Cloud (SFMC) offer paid plans only. Blackthorn Events - In-Person and Online Event Management & Registration starts at paid; Frontify Digital Asset Management (DAM) for Marketing Cloud (SFMC) starts at paid. Compare the per-tier features in the Pricing section above before committing.

Should I choose Blackthorn Events - In-Person and Online Event Management & Registration or Frontify Digital Asset Management (DAM) for Marketing Cloud (SFMC)?

AppRanks cannot separate these two on rating, because neither publishes one. Blackthorn Events - In-Person and Online Event Management & Registration does carry the larger published review base (273 vs 0). Read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, Blackthorn Events - In-Person and Online Event Management & Registration or Frontify Digital Asset Management (DAM) for Marketing Cloud (SFMC)?

Both apps are one-click installs from the Salesforce AppExchange. Blackthorn Events - In-Person and Online Event Management & Registration has the deeper published review base (273 vs 0), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Salesforce AppExchange admins?

Blackthorn Events - In-Person and Online Event Management & Registration typically suits early-stage and growth-mode teams based on its published review base (273 reviews). Frontify Digital Asset Management (DAM) for Marketing Cloud (SFMC) typically suits early-stage and growth-mode teams based on its published review base (0 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

Frontify Digital Asset Management (DAM) for Marketing Cloud (SFMC) vs Blackthorn Events - In-Person and Online Event Management & Registration

Frontify Digital Asset Management (DAM) for Marketing Cloud (SFMC)

1. Listing metadata

Blackthorn Events - In-Person and Online Event Management & Registration

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

6. Activity in the last 90 days

Blackthorn Events - In-Person and Online Event Management & Registration · 6 changes

Frontify Digital Asset Management (DAM) for Marketing Cloud (SFMC) · 0 changes

7. App details

Frequently asked

Is Blackthorn Events - In-Person and Online Event Management & Registration or Frontify Digital Asset Management (DAM) for Marketing Cloud (SFMC) cheaper?

Should I choose Blackthorn Events - In-Person and Online Event Management & Registration or Frontify Digital Asset Management (DAM) for Marketing Cloud (SFMC)?

Which is faster to set up, Blackthorn Events - In-Person and Online Event Management & Registration or Frontify Digital Asset Management (DAM) for Marketing Cloud (SFMC)?

Which works better for small vs large Salesforce AppExchange admins?

See full keyword rankings, install trends, and weekly alerts

More popular comparisons

Can I migrate data between Blackthorn Events - In-Person and Online Event Management & Registration and Frontify Digital Asset Management (DAM) for Marketing Cloud (SFMC)?