PowerRouter: Lead vs Neura | Real-World — Salesforce

PowerRouter vs Neura | Real-World Audiences and Events for Marketing Cloud

Side-by-side comparison · 24 data points

PowerRouter

5.0·35reviews

PowerRouter is an easy-to-use lead routing & case assignment tool for Salesforce to ensure your leads, contacts, cases, accounts, & opportunities are routed to the right teams in real-time with no-code routing workflows. Routing made simple & efficient.

salesforcepaid

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1. Listing metadata

Field-level data

	PowerRouter	Neura \| Real-World Audiences and Events for Marketing Cloud
Tagline	“PowerRouter is an easy-to-use lead routing & case assignment tool for Salesforce to ensure your leads, contacts, cases, accounts, & opportunities are routed to the right teams in real-time with no-code routing workflows. Routing made simple & efficient. ”254 chars	“Neura intelligently transforms customer engagement by delivering powerful behavioral attributes and real-time events to Marketing Cloud based on each user’s real-world behavior.”177 chars
Description	1187 / 2000 chars59% used	981 / 2000 chars49% used
Screenshots	—	—
Languages	en	en
Platforms	Salesforce	Salesforce
Developer	Ziguar Inc	Neura
Listed	June 28, 2017	June 14, 2019

At a glance

8 metrics · auto-computed

Feature comparison between PowerRouter: Lead Assignment | Round Robin | Lead Routing | Case Routing and Neura | Real-World Audiences and Events for Marketing Cloud
Metric	PowerRouter: Lead Assignment \| Round Robin \| Lead Routing \| Case Routing	Neura \| Real-World Audiences and Events for Marketing Cloud
Rating	5.0 ★	—
Total reviews	35	0
Free plan	—	—
Pricing	paid	paid
Pricing tiers	★ 3 tiers	1 tier
Listed features	★ 4	3
Languages	1 supported	1 supported
Listed since	Jun 2017	Jun 2019

Last updated	—	—

5. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	PowerRouter	Neura \| Real-World Audiences and Events for Marketing Cloud
routing	#1	Not ranked
lead routing	#2	Not ranked
an easy-to-use 100	#3	Not ranked
the world	Not ranked	#3
audiences	Not ranked	#4

6. App details

Long-form description · keyword frequency

PowerRouter

PowerRouter helps you with all aspects of lead routing & opportunity assignment ✅Advanced lead routing algorithms like active load balancing ✅Routing leads & other Salesforce objects based on SDR's workload capacity. ✅Easy-to-implement and easy-to-optimize lead routing workflows with drag-and-drop functionality. ✅Lead & opportunity routing based on SDRs' skills, experience, & expertise. ✅Rerouting of old & uncontacted leads based on smart SLA rules. ✅Pause assignments to unavailable and inactive SDRs ✅Real-time notifications about routing failures. ✅Smart auditing & troubleshooting of routing workflows ✅Fuzzy matching algorithm for lead-to-account matching with 100% accuracy. ✅Real-time duplicate checks and account matching, all within one workflow. ✅Avoid routing duplicate leads or same leads to multiple reps with data deduplication. ✅Prioritize your routing criteria to optimize for high sales performance ✅Segment, prioritize, and route inbound leads in real-time with hyper-accuracy. ✅Auto rerouting of failed assignments. ✅Weighted round robin and load balanced routing to ensure fair assignments PowerRouter: Lead routing made simple, reliable, and efficient

Top keywords

routing11×7.28%
lead5×3.31%
leads5×3.31%
lead routing4×2.65%
assignments3×1.99%
matching3×1.99%
real-time3×1.99%
duplicate2×1.32%
load2×1.32%
opportunity2×1.32%
powerrouter2×1.32%
prioritize2×1.32%

Neura | Real-World Audiences and Events for Marketing Cloud

Many of the actions that users take in your app can be driven by things that happen in the real world. Soon after they wake up, they need to take medication or get a ride to work. During their commute, they will have time to play games or consume content. Users that are Health Enthusiasts and Busy don't have time to cook healthy meals, and will be more receptive to quick and easy food delivery offers. Frequent Travelers and Business Travelers can benefit from always-on travel insurance alerts. -Adapt user journeys to each user’s individual behavioral traits by activating audiences in a journey using Neura True Personas. -Set thresholds using filter criteria to create audiences based on each user’s level of activity or other Behavioral Profile data. -Deliver personalized messaging and content that matches each user’s real-world interests. Integrating Neura to your Salesforce Marketing Cloud Campaigns is as simple as connecting to Neura through AppExchange.

Top keywords

user4×2.53%
neura3×1.90%
audiences2×1.27%
behavioral2×1.27%
content2×1.27%
take2×1.27%
time2×1.27%
travelers2×1.27%
users2×

Frequently asked

Common questions about this comparison

Is PowerRouter: Lead Assignment | Round Robin | Lead Routing | Case Routing or Neura | Real-World Audiences and Events for Marketing Cloud cheaper?

Both PowerRouter: Lead Assignment | Round Robin | Lead Routing | Case Routing and Neura | Real-World Audiences and Events for Marketing Cloud offer paid plans only. PowerRouter: Lead Assignment | Round Robin | Lead Routing | Case Routing starts at paid; Neura | Real-World Audiences and Events for Marketing Cloud starts at paid. Compare the per-tier features in the Pricing section above before committing.

Should I choose PowerRouter: Lead Assignment | Round Robin | Lead Routing | Case Routing or Neura | Real-World Audiences and Events for Marketing Cloud?

AppRanks cannot separate these two on rating, because neither publishes one. PowerRouter: Lead Assignment | Round Robin | Lead Routing | Case Routing does carry the larger published review base (35 vs 0). Read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, PowerRouter: Lead Assignment | Round Robin | Lead Routing | Case Routing or Neura | Real-World Audiences and Events for Marketing Cloud?

Both apps are one-click installs from the Salesforce AppExchange. PowerRouter: Lead Assignment | Round Robin | Lead Routing | Case Routing has the deeper published review base (35 vs 0), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Salesforce AppExchange admins?

PowerRouter: Lead Assignment | Round Robin | Lead Routing | Case Routing typically suits early-stage and growth-mode teams based on its published review base (35 reviews). Neura | Real-World Audiences and Events for Marketing Cloud typically suits early-stage and growth-mode teams based on its published review base (0 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

PowerRouter vs Neura | Real-World Audiences and Events for Marketing Cloud

PowerRouter

1. Listing metadata

Neura | Real-World Audiences and Events for Marketing Cloud

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

6. App details

Frequently asked

Is PowerRouter: Lead Assignment | Round Robin | Lead Routing | Case Routing or Neura | Real-World Audiences and Events for Marketing Cloud cheaper?

Should I choose PowerRouter: Lead Assignment | Round Robin | Lead Routing | Case Routing or Neura | Real-World Audiences and Events for Marketing Cloud?

Which is faster to set up, PowerRouter: Lead Assignment | Round Robin | Lead Routing | Case Routing or Neura | Real-World Audiences and Events for Marketing Cloud?

Which works better for small vs large Salesforce AppExchange admins?

See full keyword rankings, install trends, and weekly alerts

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Can I migrate data between PowerRouter: Lead Assignment | Round Robin | Lead Routing | Case Routing and Neura | Real-World Audiences and Events for Marketing Cloud?