PowerRouter: Lead vs Madison Logic — Salesforce

PowerRouter vs Madison Logic

Side-by-side comparison · 24 data points

PowerRouter

5.0·35reviews

PowerRouter is an easy-to-use lead routing & case assignment tool for Salesforce to ensure your leads, contacts, cases, accounts, & opportunities are routed to the right teams in real-time with no-code routing workflows. Routing made simple & efficient.

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1. Listing metadata

Field-level data

	PowerRouter	Madison Logic
Tagline	“PowerRouter is an easy-to-use lead routing & case assignment tool for Salesforce to ensure your leads, contacts, cases, accounts, & opportunities are routed to the right teams in real-time with no-code routing workflows. Routing made simple & efficient. ”254 chars	“Madison Logic’s global account-based marketing (ABM) solution empowers B2B marketers to convert their best accounts faster. By integrating the ML Data Cloud with Salesforce, marketers execute a unified activation strategy across the funnel.”240 chars
Description	1187 / 2000 chars59% used	1178 / 2000 chars59% used
Screenshots	—	—
Languages	en	en
Platforms	Salesforce	Salesforce
Developer	Ziguar Inc	Madison Logic
Listed	June 28, 2017

At a glance

8 metrics · auto-computed

Feature comparison between PowerRouter: Lead Assignment | Round Robin | Lead Routing | Case Routing and Madison Logic
Metric	PowerRouter: Lead Assignment \| Round Robin \| Lead Routing \| Case Routing	Madison Logic
Rating	5.0 ★	—
Total reviews	35	0
Free plan	—	—
Pricing	paid	paid
Pricing tiers	★ 3 tiers	1 tier
Listed features	★ 4	3
Languages	1 supported	1 supported
Listed since	Jun 2017	Sep 2019

Last updated	—	—

Keyword	PowerRouter	Madison Logic
routing	#1	Not ranked
lead routing	#2	Not ranked
an easy-to-use 100	#3	Not ranked

6. App details

Long-form description · keyword frequency

PowerRouter

PowerRouter helps you with all aspects of lead routing & opportunity assignment ✅Advanced lead routing algorithms like active load balancing ✅Routing leads & other Salesforce objects based on SDR's workload capacity. ✅Easy-to-implement and easy-to-optimize lead routing workflows with drag-and-drop functionality. ✅Lead & opportunity routing based on SDRs' skills, experience, & expertise. ✅Rerouting of old & uncontacted leads based on smart SLA rules. ✅Pause assignments to unavailable and inactive SDRs ✅Real-time notifications about routing failures. ✅Smart auditing & troubleshooting of routing workflows ✅Fuzzy matching algorithm for lead-to-account matching with 100% accuracy. ✅Real-time duplicate checks and account matching, all within one workflow. ✅Avoid routing duplicate leads or same leads to multiple reps with data deduplication. ✅Prioritize your routing criteria to optimize for high sales performance ✅Segment, prioritize, and route inbound leads in real-time with hyper-accuracy. ✅Auto rerouting of failed assignments. ✅Weighted round robin and load balanced routing to ensure fair assignments PowerRouter: Lead routing made simple, reliable, and efficient

Top keywords

routing11×7.28%
lead5×3.31%
leads5×3.31%
lead routing4×2.65%
assignments3×1.99%
matching3×1.99%
real-time3×1.99%
duplicate2×1.32%
load2×1.32%
opportunity2×1.32%
powerrouter2×1.32%
prioritize2×1.32%

Madison Logic

Use Madison Logic’s ABM Advertising and ABM Demand Generation to align with sales, accelerate the buyer journey, and drive growth. Sales Insights. ABM Display Advertising. ABM Demand Generation. These campaigns are achieved and optimized through: Hyper targeting: Expose the who, what, where, and when of a particular buyer’s journey. Use data from Salesforce combined with firmographic, technographic, audience, and intent data to find your perfect targets. With 18-month historic intent data, ML can also find new accounts that are currently engaging in the content your best accounts engaged with before buying. Journey Acceleration ™: Automatically move accounts into the proper media and content programs by pushing first-party data from your Salesforce instance into the ML Data Cloud. Then, target existing opportunities by looking at intent data and feeding them relevant content to keep them moving down the pipeline. Sales Insights and Metrics: Enhanced dashboard insights give a granular view of how ABM campaigns perform. Track a campaign’s progress, see who engages with content, and discover which programs have the most impact on sales revenue.

Top keywords

data6×3.41%
abm5×2.84%
content4×2.27%
sales4×2.27%
accounts3×1.70%
insights3×1.70%
intent3×1.70%
intent data3×1.70%

Frequently asked

Common questions about this comparison

Is PowerRouter: Lead Assignment | Round Robin | Lead Routing | Case Routing or Madison Logic cheaper?

Both PowerRouter: Lead Assignment | Round Robin | Lead Routing | Case Routing and Madison Logic offer paid plans only. PowerRouter: Lead Assignment | Round Robin | Lead Routing | Case Routing starts at paid; Madison Logic starts at paid. Compare the per-tier features in the Pricing section above before committing.

Should I choose PowerRouter: Lead Assignment | Round Robin | Lead Routing | Case Routing or Madison Logic?

AppRanks cannot separate these two on rating, because neither publishes one. PowerRouter: Lead Assignment | Round Robin | Lead Routing | Case Routing does carry the larger published review base (35 vs 0). Read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, PowerRouter: Lead Assignment | Round Robin | Lead Routing | Case Routing or Madison Logic?

Both apps are one-click installs from the Salesforce AppExchange. PowerRouter: Lead Assignment | Round Robin | Lead Routing | Case Routing has the deeper published review base (35 vs 0), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Salesforce AppExchange admins?

PowerRouter: Lead Assignment | Round Robin | Lead Routing | Case Routing typically suits early-stage and growth-mode teams based on its published review base (35 reviews). Madison Logic typically suits early-stage and growth-mode teams based on its published review base (0 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

PowerRouter vs Madison Logic

PowerRouter

1. Listing metadata

Madison Logic

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

6. App details

Frequently asked

Is PowerRouter: Lead Assignment | Round Robin | Lead Routing | Case Routing or Madison Logic cheaper?

Should I choose PowerRouter: Lead Assignment | Round Robin | Lead Routing | Case Routing or Madison Logic?

Which is faster to set up, PowerRouter: Lead Assignment | Round Robin | Lead Routing | Case Routing or Madison Logic?

Which works better for small vs large Salesforce AppExchange admins?

Can I migrate data between PowerRouter: Lead Assignment | Round Robin | Lead Routing | Case Routing and Madison Logic?

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