Which works better for small vs large Salesforce AppExchange stores?

Insycle: Deduplicate, Match, Import, Cleanse your Salesforce data in one place typically suits early-stage and growth-mode stores based on its review-base composition (7 reviews). Fit Scoring and Grading | SalesWings aligns more with early-stage and growth-mode stores (3 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.

AppRanks

Insycle: Deduplicate vs Fit Scoring and — Salesforce

Fit Scoring and Grading | SalesWings vs Insycle

Side-by-side comparison · 24 data points

Fit Scoring and Grading | SalesWings

5.0·3reviews

The SalesWings Toolbox provides marketing and sales operations with a set of purpose built tools: > Lead grading and lead scoring (also contacts, accounts, opportunities, campaigns) > Flexible segmentation > On-going data cleaning Try for free!

Shopifypaid

Change

1. Listing metadata

Field-level data

	Insycle	Fit Scoring and Grading \| SalesWings
Tagline	“Automate and mass merge duplicates, lead to account matching, data cleansing & normalization, importing CSV data to compare and append - Insycle enables business teams to automate the data maintenance process and spend less time on mundane data work. ”253 chars	“The SalesWings Toolbox provides marketing and sales operations with a set of purpose built tools: > Lead grading and lead scoring (also contacts, accounts, opportunities, campaigns) > Flexible segmentation > On-going data cleaning Try for free!”248 chars
Description	1055 / 2000 chars53% used	1049 / 2000 chars52% used
Screenshots	—	—
Languages	en	en
Platforms	Shopify	Shopify
Developer	Insycle, Inc.	SalesWings
Listed	April 24, 2018

At a glance

9 metrics · auto-computed

Feature comparison between Insycle: Deduplicate, Match, Import, Cleanse your Salesforce data in one place and Fit Scoring and Grading | SalesWings
Metric	Insycle: Deduplicate, Match, Import, Cleanse your Salesforce data in one place	Fit Scoring and Grading \| SalesWings
Rating	5.0 ★	5.0 ★
Total reviews	★ 7	3
Free plan	—	—
Pricing	paid	paid
Built for Shopify	—	—
Pricing tiers	★ 4 tiers	1 tier
Listed features	★ 9	4
Languages	1 supported	1 supported
Listed since	Apr 2018	Oct 2022

Last updated	—	—

3. Features

As listed by each developer

Insycle

Merge Duplicates ● Find duplicates using any standard or custom field ● Flexible matching rules to find the most duplicates ● Control the master record and field selection ● Preview changes before they go live ● Mass merge and automate the process
Lead to Account Matching ● Flexible rules to match leads to accounts ● Handle inconsistent data ● Link child to parent accounts ● Preview changes before they go live ● Mass link and convert leads ● Automate the process
Standardize and Format ● Standardize any free-text field ● Names, job titles, industries, addresses, phones. ● Map inconsistent data values. ● Standardize picklists ● Utilities: extract name from email, remove middle name, split values, copy & move
Import ● Import new records using flexible matching ● Compare CSV to existing records ● Enrich existing records by updating, appending ● Format CSV data before importing ● Add leads and contacts to campaigns on import ● Append CSV data to existing
Cleanse & Declutter ● Find (and fix) low quality-data ● Identify records with missing field data ● Find invalid field data ● Purge outdated and low-value records ● Automate these processes
Mass Update ● Mass update any field ● Map from one field to another ● Conditional updates based on existing data ● Mass assign, clear, delete ● Convert free text to picklist
Collaborate ● Invite unlimited users at no cost ● Advanced permissions on a per-module basis ● Share any report with colleagues ● Link to templates to share ● Create defined processes ● Filter, export, and share data easily
Track Data Health & Activity ● Track data quality in the Health Assessment ● By category: incomplete, low-quality, duplicate, etc. ● View counts of specific issues ● Customize to track unique issues ● Daily tracking, compare to previous time periods
Automate ● Schedule templates daily, weekly, and monthly ● Automate ongoing data management tasks ● Bundle templates into recipes, and schedule in order ● Spend less time on data management tasks

Fit Scoring and Grading | SalesWings

Lead, contact, account, opportunity scoring & grading for Salesforce based on ANY data you hold inside your Salesforce Org
User-friendly segmentation tools, working around flows limitations
On-going data cleaning and normalization of field values
Score and grade from Salesforce customer objects and Data Cloud insights

Keyword	Insycle	Fit Scoring and Grading \| SalesWings
lead	Not ranked	#69
contact form	Not ranked	#110
contact	Not ranked	#111

9. App details

Long-form description · keyword frequency

Insycle

Pricing: https://www.insycle.com/pricing/ ● Starter: $1/month, per 1,000 records ● Growth: $1.50/month, per 1,000 records. ● Professional: $2.00/month, per 1,000 records. Always Included: ● Health Assessment ● Data Analysis ● Alerts ● Data Collaboration ● Data Exports ● Activity Tracker ● Automation Unlimited: ● Users ● Usage ● Operations Add-Ons: ● Audit Trail and History ● Personalized Onboarding Testimonials: ● "If your users need to edit data in batches Insycle will bring them much joy and save you so much time! For your admins, it is an unbelievable Salesforce utility tool." – Thomas Parisi, C.I.O. / C.T.O. at Stonehenge Management ● "Insycle makes updating our data and keeping it clean so much easier, I don't think I could live without it now!" – Caroline German, Sales Team Lead at Kinnek ● "As the sole administrator, this has saved me hours and hours of time. We've also been able to improve our reporting metrics, as I now trust the data more than ever before." – Kaitlynn Sirotkin, Digital Marketing Manager at DRIVIN

Top keywords

data6×3.66%
0003×1.83%
000 records3×1.83%
insycle3×1.83%
month3×1.83%
month per3×1.83%
much3×1.83%
per3×1.83%
per 1 0003×1.83%
records3×1.83%
hours2×1.22%
now2×1.22%

Fit Scoring and Grading | SalesWings

SalesWings Toolbox for marketing operations and sales operations, provides clients of all sizes with a set of purpose built tools for their area of work. > Identify the best fit leads, contacts, accounts, opportunities Flexible scoring and grading based on ANY Salesforce data that you are holding. No more limitations when it comes to custom object data. > Flexible segmentation tool Segment leads, contacts and accounts based on ANY Salesforce data. Segmentation in Salesforce can be great for creating audiences or segments when leveraging Salesforce as your single-source-of-truth which is connected to your marketing platforms. > On-going data cleaning Normalize and clean data on fields on leads, contacts, accounts, opportunities and campaigns. Set flexible field values in target fields to harmonize your data for reporting, routing, or other use cases where you rely on normalized data. Join 1000's of sales and marketing professionals around the globe who leverage the SalesWings Toolbox to gain efficiency, and achieve their goals.

Top keywords

data7×4.52%
salesforce4×2.58%
accounts3×1.94%
contacts3×1.94%
flexible3×1.94%
leads3×1.94%
leads contacts3×1.94%
marketing3×1.94%
accounts opportunities2×

Frequently asked

Common questions about this comparison

Is Insycle: Deduplicate, Match, Import, Cleanse your Salesforce data in one place or Fit Scoring and Grading | SalesWings cheaper?

Both Insycle: Deduplicate, Match, Import, Cleanse your Salesforce data in one place and Fit Scoring and Grading | SalesWings offer paid plans only. Insycle: Deduplicate, Match, Import, Cleanse your Salesforce data in one place starts at paid; Fit Scoring and Grading | SalesWings starts at paid. Compare the per-tier features in the Pricing section above before committing.

Which has better reviews, Insycle: Deduplicate, Match, Import, Cleanse your Salesforce data in one place or Fit Scoring and Grading | SalesWings?

Insycle: Deduplicate, Match, Import, Cleanse your Salesforce data in one place (5.0★, 7 reviews) and Fit Scoring and Grading | SalesWings (5.0★, 3 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.

Should I choose Insycle: Deduplicate, Match, Import, Cleanse your Salesforce data in one place or Fit Scoring and Grading | SalesWings?

It depends on what you're optimizing for. Insycle: Deduplicate, Match, Import, Cleanse your Salesforce data in one place fits better if you prioritize broader integrations; Fit Scoring and Grading | SalesWings is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.

Which is faster to set up, Insycle: Deduplicate, Match, Import, Cleanse your Salesforce data in one place or Fit Scoring and Grading | SalesWings?

Both apps are one-click installs from the Salesforce AppExchange marketplace. Insycle: Deduplicate, Match, Import, Cleanse your Salesforce data in one place has more onboarding documentation maturity (7 reviews vs 3), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.

Fit Scoring and Grading | SalesWings vs Insycle

Fit Scoring and Grading | SalesWings

1. Listing metadata

Insycle

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

7. Activity in the last 90 days

Insycle · 3 changes

Fit Scoring and Grading | SalesWings · 2 changes

9. App details

Frequently asked

Is Insycle: Deduplicate, Match, Import, Cleanse your Salesforce data in one place or Fit Scoring and Grading | SalesWings cheaper?

Which has better reviews, Insycle: Deduplicate, Match, Import, Cleanse your Salesforce data in one place or Fit Scoring and Grading | SalesWings?

Should I choose Insycle: Deduplicate, Match, Import, Cleanse your Salesforce data in one place or Fit Scoring and Grading | SalesWings?

Which is faster to set up, Insycle: Deduplicate, Match, Import, Cleanse your Salesforce data in one place or Fit Scoring and Grading | SalesWings?

See full keyword rankings, install trends, and weekly alerts

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