Side-by-side comparison · 24 data points
Apex Loyalty is an award-winning loyalty platform, driving measurable growth by engaging end-users and trade partners. Its incentive engine rewards key actions like purchases, adoption, and distributor success. Trusted by PepsiCo, Haleon, BAT, and more.
| Apex Loyalty - B2B Customer Engagement & Loyalty Platform | Xoxoday Plum | |
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| Description | ||
| Screenshots | — | — |
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Connect Xoxoday reward marketplace with Salesforce Loyalty Cloud to send rewards and incentives easily. Choose from 10M+ global reward options including gift cards, travel rewards, merchandise and more to engage and retain your customers and partners.
| Metric | Apex Loyalty - B2B Customer Engagement & Loyalty Platform | Xoxoday Plum |
|---|---|---|
| Rating | 4.9 ★ | ★ 5.0 ★ |
| Total reviews | ★ 7 | 1 |
| Free plan | — | — |
| Pricing | paid | paid |
| Pricing tiers | 1 tier | 1 tier |
| Listed features | 4 | 4 |
| Languages | 16 supported | 14 supported |
| Listed since | Aug 2018 | Aug 2024 |
Xoxoday Plum edges out Apex Loyalty - B2B Customer Engagement & Loyalty Platform on rating (5.0★ vs 4.9★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number.
Pricing entry tiers: Apex Loyalty - B2B Customer Engagement & Loyalty Platform at paid, Xoxoday Plum at paid. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Recommended by size: small/early-stage admins who need fast install and low risk should default to Xoxoday Plum; mid-market and enterprise admins with specific feature requirements should evaluate both — Apex Loyalty - B2B Customer Engagement & Loyalty Platform's 7-review base may include the workflow context that matches your specific use case better than Xoxoday Plum's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Apex Loyalty - B2B Customer Engagement & Loyalty Platform audit • Xoxoday Plum audit
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| Keyword | Apex Loyalty - B2B Customer Engagement & Loyalty Platform | Xoxoday Plum |
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| loyalty | #1 | #3 |
| loyalty and incentives | #2 | #3 |
| reward | #5 | #1 |
| rewards | #11 | #1 |
| loyalty programs | #2 | #12 |
Both Apex Loyalty - B2B Customer Engagement & Loyalty Platform and Xoxoday Plum offer paid plans only. Apex Loyalty - B2B Customer Engagement & Loyalty Platform starts at paid; Xoxoday Plum starts at paid. Compare the per-tier features in the Pricing section above before committing.
Xoxoday Plum has the higher average rating (5.0★ from 1 reviews) compared to Apex Loyalty - B2B Customer Engagement & Loyalty Platform (4.9★ from 7 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Xoxoday Plum holds the higher average rating (5.0★ vs 4.9★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Salesforce AppExchange. Apex Loyalty - B2B Customer Engagement & Loyalty Platform has the deeper published review base (7 vs 1), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Apex Loyalty - B2B Customer Engagement & Loyalty Platform typically suits early-stage and growth-mode teams based on its published review base (7 reviews). Xoxoday Plum typically suits early-stage and growth-mode teams based on its published review base (1 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Apex Loyalty - B2B Customer Engagement & Loyalty Platform and Xoxoday Plum both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Xoxoday Plum" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.