Side-by-side comparison · 24 data points
Build beautiful forms & surveys with drag & drop ease. Prefill forms dynamically with your existing Salesforce data. Highly secure, HIPAA-compliant and GDPR-ready. Collect data the smart way and integrate it bi-directionally with any Salesforce object.
| 123FormBuilder | Webform 2.0 | Form Builder For Salesforce Marketing Cloud | |
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| Screenshots | — | — |
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Migrate your Marketo Forms to Salesforce Marketing Cloud with ease. Build Configurable forms which you can directly host on your website but get responses to SFMC Double down your email sign-ups in 7 days with the help of our responsive forms.
| Metric | 123FormBuilder: Forms & Surveys, dynamically connected to any Salesforce object | Webform 2.0 | Form Builder For Salesforce Marketing Cloud |
|---|---|---|
| Rating | 4.9 ★ | ★ 5.0 ★ |
| Total reviews | ★ 127 | 2 |
| Free plan | — | — |
| Pricing | paid | paid |
| Pricing tiers | 1 tier | 1 tier |
| Listed features | 3 | 3 |
| Review velocity (30d) | 0 new | — |
| Languages | 5 supported | 1 supported |
| Listed since | Mar 2017 | Sep 2020 |
Webform 2.0 | Form Builder For Salesforce Marketing Cloud edges out 123FormBuilder: Forms & Surveys, dynamically connected to any Salesforce object on rating (5.0★ vs 4.9★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number.
Pricing entry tiers: 123FormBuilder: Forms & Surveys, dynamically connected to any Salesforce object at paid, Webform 2.0 | Form Builder For Salesforce Marketing Cloud at paid. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
123FormBuilder: Forms & Surveys, dynamically connected to any Salesforce object has the larger user base (127 reviews vs 2), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Webform 2.0 | Form Builder For Salesforce Marketing Cloud's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage admins who need fast install and low risk should default to Webform 2.0 | Form Builder For Salesforce Marketing Cloud; mid-market and enterprise admins with specific feature requirements should evaluate both — 123FormBuilder: Forms & Surveys, dynamically connected to any Salesforce object's 127-review base may include the workflow context that matches your specific use case better than Webform 2.0 | Form Builder For Salesforce Marketing Cloud's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: 123FormBuilder: Forms & Surveys, dynamically connected to any Salesforce object audit • Webform 2.0 | Form Builder For Salesforce Marketing Cloud audit
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| Keyword | 123FormBuilder | Webform 2.0 | Form Builder For Salesforce Marketing Cloud |
|---|---|---|
| free form | #9 | #71 |
| order form | #2 | #15 |
| salesforce form builder | #10 | #8 |
| form builder | #10 | #91 |
| contact form | #8 | #12 |
| Signal | 123FormBuilder | Webform 2.0 | Form Builder For Salesforce Marketing Cloud |
|---|---|---|
| Average rating | 4.9 ★ (127) | 5.0 ★ (2) |
| Reviews · last 7 days | +0 | — |
| Reviews · last 30 days | +0 | — |
| Reviews · last 90 days | +0 | — |
Both 123FormBuilder: Forms & Surveys, dynamically connected to any Salesforce object and Webform 2.0 | Form Builder For Salesforce Marketing Cloud offer paid plans only. 123FormBuilder: Forms & Surveys, dynamically connected to any Salesforce object starts at paid; Webform 2.0 | Form Builder For Salesforce Marketing Cloud starts at paid. Compare the per-tier features in the Pricing section above before committing.
Webform 2.0 | Form Builder For Salesforce Marketing Cloud has the higher average rating (5.0★ from 2 reviews) compared to 123FormBuilder: Forms & Surveys, dynamically connected to any Salesforce object (4.9★ from 127 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Webform 2.0 | Form Builder For Salesforce Marketing Cloud holds the higher average rating (5.0★ vs 4.9★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Salesforce AppExchange. 123FormBuilder: Forms & Surveys, dynamically connected to any Salesforce object has the deeper published review base (127 vs 2), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
123FormBuilder: Forms & Surveys, dynamically connected to any Salesforce object typically suits early-stage and growth-mode teams based on its published review base (127 reviews). Webform 2.0 | Form Builder For Salesforce Marketing Cloud typically suits early-stage and growth-mode teams based on its published review base (2 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. 123FormBuilder: Forms & Surveys, dynamically connected to any Salesforce object and Webform 2.0 | Form Builder For Salesforce Marketing Cloud both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Webform 2.0 | Form Builder For Salesforce Marketing Cloud" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.