AIM - A Purpose-Built CRM for Private Capital Markets vs Practifi - The Performance Optimization Platform for RIAs

Side-by-side comparison · 24 data points

AIM - A Purpose-Built CRM for Private Capital Markets

5.0·39reviews

Purpose-built on the Salesforce platform, AIM acts as the central repository for all your firm’s data, integrating with existing firm systems to streamline workflows, enhance data accuracy, and provide actionable insights for better decision-making.

Shopifyfree_to_install

1. Listing metadata

Field-level data

	Practifi - The Performance Optimization Platform for RIAs	AIM - A Purpose-Built CRM for Private Capital Markets
Tagline	“Powered by Salesforce and built for the wealth management industry, Practifi is an award-winning performance optimization platform powering the nation’s largest RIAs. Practifi transforms data into insight, action and excellence at scale.”237 chars	“Purpose-built on the Salesforce platform, AIM acts as the central repository for all your firm’s data, integrating with existing firm systems to streamline workflows, enhance data accuracy, and provide actionable insights for better decision-making.”249 chars
Description	1180 / 2000 chars59% used	805 / 2000 chars40% used
Screenshots	—	—
Languages	en	en
Platforms	Shopify	Shopify
Developer	Practifi	Altvia
Listed	April 14, 2015

At a glance

9 metrics · auto-computed

Feature comparison between Practifi - The Performance Optimization Platform for RIAs and AIM - A Purpose-Built CRM for Private Capital Markets
Metric	Practifi - The Performance Optimization Platform for RIAs	AIM - A Purpose-Built CRM for Private Capital Markets
Rating	5.0 ★	5.0 ★
Total reviews	23	★ 39
Free plan	—	★ Yes
Pricing	paid	free_to_install
Built for Shopify	—	—
Pricing tiers	1 tier	—
Listed features	4	4
Languages	1 supported	1 supported
Listed since	Apr 2015	Jun 2009

AppRanks verdict

Generated from live data on this page

Practifi - The Performance Optimization Platform for RIAs and AIM - A Purpose-Built CRM for Private Capital Markets are evenly matched on rating (5.0★ vs 5.0★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow. On pricing, AIM - A Purpose-Built CRM for Private Capital Markets offers a free tier (free_to_install) while Practifi - The Performance Optimization Platform for RIAs starts at paid. The free option meaningfully reduces evaluation cost, particularly for stores at sub-1K monthly orders where the entry-paid tier can outpace the value delivered. Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort of orders for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: Practifi - The Performance Optimization Platform for RIAs audit • AIM - A Purpose-Built CRM for Private Capital Markets audit

Last updated	—	—

3. Features

As listed by each developer

Practifi - The Performance Optimization Platform for RIAs

Unify your data with role-based apps designed for every team in your firm. Leverage our open API and integrations with industry-leading technology providers like Addepar, Orion, Schwab, Xplan and Microsoft to build the ideal tech stack.
Enjoy a platform that's made specifically for wealth management firms. Have a complete overview of client financials, services, open tasks and pipeline. Use over 20 pre-built workflows and over 38 pre-built reports so you don’t have to start from scratch
Get access to industry-leading capabilities with multiple product releases per year based on client feedback and best practices. Leverage PractifiU and our Knowledge Base so teams can access on-demand webinars and helpful product training courses.
2023 APAC Growth ISV Partner of the Year We're thrilled to be named the 2023 APAC Growth ISV Partner of the Year by Salesforce. Practifi leverages the power of Salesforce's Customer 360 to deliver innovative solutions that delight customers.

AIM - A Purpose-Built CRM for Private Capital Markets

Fundraising: Accelerate your fundraising efforts with Altvia’s AIM CRM, purpose-built to manage investor relationships, streamline workflows, and optimize your capital raising process.
Win More Deals: Streamline your deal pipeline and provide the insights you need to stay ahead. With a centralized platform, your team can manage every aspect of deal sourcing, diligence, and closing with greater efficiency and confidence.
Streamline Operations: Stop looking at spreadsheets and see beyond the numbers by visualizing your firm’s data. Altvia’s AIM CRM helps to uncover opportunities that allow you to make informed decisions.
Automate Data Entry: Ditch manual, error-prone data entry. Transform data chaos into organized efficiency, prioritizing smart engagement through proprietary interaction functionality for insightful connections that elevate your strategies.

Keyword	Practifi - The Performance Optimization Platform for RIAs	AIM - A Purpose-Built CRM for Private Capital Markets
feedback	#93	Not ranked
workflow	#96	Not ranked

9. App details

Long-form description · keyword frequency

Practifi - The Performance Optimization Platform for RIAs

Today’s RIAs struggle to scale while still providing great client experiences due to disconnected systems and operational inefficiencies. Practifi brings together all the tools and information advisory teams need to improve efficiency, manage relationships and scale sustainably. Advisors, client servicing teams, operating officers and practice managers in today’s wealth management firms struggle to increase efficiency and revenue while still delivering exceptional value for clients. A key reason is that many firms use systems that don’t “speak” to each other, or don’t “speak” well, resulting in siloed data, inefficiencies and unscalable solutions. By unifying data from multiple sources, Practifi provides a 360-degree view across your client book and business. With bespoke apps for every team and integrations with industry-leading partners, Practifi provides a single source of truth so teams can identify client growth and retention opportunities. Powerful workflow automation means everyday processes are easier and more transparent, and visualizations help transform your data into actionable insights, so you can monitor the metrics that matter most to your firm.

Top keywords

client4×2.34%
data3×1.75%
practifi3×1.75%
teams3×1.75%
don2×1.17%
don t speak2×1.17%
efficiency2×1.17%
firms2×1.17%
inefficiencies2×1.17%
practifi provides2×1.17%
provides2×1.17%
scale2×1.17%

AIM - A Purpose-Built CRM for Private Capital Markets

“AIM has brought efficiencies to every facet of our business – fundraising, marketing, deal execution and fund administration. The Altvia team understands what we do and they have changed how we manage our business.” - Michael Painter, Plexus Capital AIM is used by a wide variety of organizations across the Alternative Asset Management industry including buyout funds, VC funds, funds of funds, and institutional investors such as educational endowments family offices, pension funds. AIM users are leaders in the Alternative Asset community and subsequently, AIM has been developed with a unique perspective on the Private Equity world from the viewpoint of both an LP and a GP. The result is a continually-evolving and feature-rich product that is flexible enough to handle any investing scenario.

Top keywords

funds5×4.07%
aim4×3.25%
alternative2×1.63%
alternative asset2×1.63%
asset2×1.63%
business2×1.63%

Frequently asked

Common questions about this comparison

Is Practifi - The Performance Optimization Platform for RIAs or AIM - A Purpose-Built CRM for Private Capital Markets cheaper?

AIM - A Purpose-Built CRM for Private Capital Markets is the cheaper option — it offers a free plan (free_to_install). Practifi - The Performance Optimization Platform for RIAs starts at paid. Both publish their pricing on the Salesforce AppExchange marketplace; AppRanks mirrors what's listed on each refresh cycle.

Which has better reviews, Practifi - The Performance Optimization Platform for RIAs or AIM - A Purpose-Built CRM for Private Capital Markets?

Practifi - The Performance Optimization Platform for RIAs (5.0★, 23 reviews) and AIM - A Purpose-Built CRM for Private Capital Markets (5.0★, 39 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.

Should I choose Practifi - The Performance Optimization Platform for RIAs or AIM - A Purpose-Built CRM for Private Capital Markets?

It depends on what you're optimizing for. Practifi - The Performance Optimization Platform for RIAs fits better if you prioritize broader integrations; AIM - A Purpose-Built CRM for Private Capital Markets is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.

Which is faster to set up, Practifi - The Performance Optimization Platform for RIAs or AIM - A Purpose-Built CRM for Private Capital Markets?

Both apps are one-click installs from the Salesforce AppExchange marketplace. AIM - A Purpose-Built CRM for Private Capital Markets has more onboarding documentation maturity (39 reviews vs 23), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.

Which works better for small vs large Salesforce AppExchange stores?

Practifi - The Performance Optimization Platform for RIAs typically suits early-stage and growth-mode stores based on its review-base composition (23 reviews). AIM - A Purpose-Built CRM for Private Capital Markets aligns more with early-stage and growth-mode stores (39 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.

Can I migrate data between Practifi - The Performance Optimization Platform for RIAs and AIM - A Purpose-Built CRM for Private Capital Markets?

Migration support varies by app and category. Practifi - The Performance Optimization Platform for RIAs and AIM - A Purpose-Built CRM for Private Capital Markets both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Practifi - The Performance Optimization Platform for RIAs" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.

AIM - A Purpose-Built CRM for Private Capital Markets vs Practifi - The Performance Optimization Platform for RIAs

AIM - A Purpose-Built CRM for Private Capital Markets

1. Listing metadata

Practifi - The Performance Optimization Platform for RIAs

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

7. Activity in the last 90 days

Practifi - The Performance Optimization Platform for RIAs · 3 changes

AIM - A Purpose-Built CRM for Private Capital Markets · 2 changes

9. App details

Frequently asked

Is Practifi - The Performance Optimization Platform for RIAs or AIM - A Purpose-Built CRM for Private Capital Markets cheaper?

Which has better reviews, Practifi - The Performance Optimization Platform for RIAs or AIM - A Purpose-Built CRM for Private Capital Markets?

Should I choose Practifi - The Performance Optimization Platform for RIAs or AIM - A Purpose-Built CRM for Private Capital Markets?

Which is faster to set up, Practifi - The Performance Optimization Platform for RIAs or AIM - A Purpose-Built CRM for Private Capital Markets?

See full keyword rankings, install trends, and weekly alerts

More popular comparisons

Which works better for small vs large Salesforce AppExchange stores?

Can I migrate data between Practifi - The Performance Optimization Platform for RIAs and AIM - A Purpose-Built CRM for Private Capital Markets?