LeanData Matching & Routing vs SMS-Magic for SFMC

LeanData Matching & Routing and SMS-Magic for SFMC are evenly matched on rating (4.9★ vs 5.0★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.

Pricing entry tiers: LeanData Matching & Routing at paid, SMS-Magic for SFMC at paid. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.

LeanData Matching & Routing has the larger user base (283 reviews vs 1), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. SMS-Magic for SFMC's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most admins the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Is LeanData Matching & Routing or SMS-Magic for SFMC cheaper?

Both LeanData Matching & Routing and SMS-Magic for SFMC offer paid plans only. LeanData Matching & Routing starts at paid; SMS-Magic for SFMC starts at paid. Compare the per-tier features in the Pricing section above before committing.

Which has better reviews, LeanData Matching & Routing or SMS-Magic for SFMC?

LeanData Matching & Routing (4.9★, 283 reviews) and SMS-Magic for SFMC (5.0★, 1 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.

Should I choose LeanData Matching & Routing or SMS-Magic for SFMC?

SMS-Magic for SFMC holds the higher average rating (5.0★ vs 4.9★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, LeanData Matching & Routing or SMS-Magic for SFMC?

Both apps are one-click installs from the Salesforce AppExchange. LeanData Matching & Routing has the deeper published review base (283 vs 1), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Salesforce AppExchange admins?

LeanData Matching & Routing typically suits early-stage and growth-mode teams based on its published review base (283 reviews). SMS-Magic for SFMC typically suits early-stage and growth-mode teams based on its published review base (1 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.