Should I choose LeanData Matching & Routing or ActiveCampaign: Customer Experience Marketing Automation for Salesforce?

LeanData Matching & Routing holds the higher average rating (4.9★ vs 4.2★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, LeanData Matching & Routing or ActiveCampaign: Customer Experience Marketing Automation for Salesforce?

Both apps are one-click installs from the Salesforce AppExchange. LeanData Matching & Routing has the deeper published review base (283 vs 156), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Salesforce AppExchange admins?

LeanData Matching & Routing typically suits early-stage and growth-mode teams based on its published review base (283 reviews). ActiveCampaign: Customer Experience Marketing Automation for Salesforce typically suits early-stage and growth-mode teams based on its published review base (156 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

Can I migrate data between LeanData Matching & Routing and ActiveCampaign: Customer Experience Marketing Automation for Salesforce?

Migration support varies by app and category. LeanData Matching & Routing and ActiveCampaign: Customer Experience Marketing Automation for Salesforce both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from ActiveCampaign: Customer Experience Marketing Automation for Salesforce" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.

AppRanks

LeanData Matching & vs ActiveCampaign — Salesforce

LeanData Matching & Routing vs ActiveCampaign

Side-by-side comparison · 24 data points

LeanData Matching & Routing

4.9·283reviews

LeanData is the leading AI GTM Orchestration platform, sitting at the intersection of AI agents, human sellers, and the systems they share—matching and routing leads, contacts, and accounts to the right rep at the right time.

salesforcepaid

Change

1. Listing metadata

Field-level data

	LeanData Matching & Routing	ActiveCampaign
Tagline	“LeanData is the leading AI GTM Orchestration platform, sitting at the intersection of AI agents, human sellers, and the systems they share—matching and routing leads, contacts, and accounts to the right rep at the right time. ”226 chars	“ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp.”251 chars
Description	1136 / 2000 chars57% used	1106 / 2000 chars55% used
Screenshots	—	—
Languages	nlenfifrde+11 more	enfrdeitpt+1 more
Platforms	Salesforce	Salesforce
Developer	LeanData Inc.

At a glance

8 metrics · auto-computed

Feature comparison between LeanData Matching & Routing and ActiveCampaign: Customer Experience Marketing Automation for Salesforce
Metric	LeanData Matching & Routing	ActiveCampaign: Customer Experience Marketing Automation for Salesforce
Rating	★ 4.9 ★	4.2 ★
Total reviews	★ 283	156
Free plan	—	—
Pricing	paid	paid
Pricing tiers	—	1 tier
Listed features	★ 9	6
Languages	16 supported	6 supported
Listed since	Oct 2013	Jul 2019

AppRanks verdict

Generated from live data on this page

The call

Based on the data on this page, LeanData Matching & Routing is the stronger choice for most Salesforce AppExchange admins — 4.9★ vs ActiveCampaign: Customer Experience Marketing Automation for Salesforce's 4.2★ is a meaningful gap that usually reflects real product or support quality differences across the user base.

Pricing

Pricing entry tiers: LeanData Matching & Routing at paid, ActiveCampaign: Customer Experience Marketing Automation for Salesforce at paid. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.

Review base

LeanData Matching & Routing has the larger user base (283 reviews vs 156), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. ActiveCampaign: Customer Experience Marketing Automation for Salesforce's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Who should pick what

Recommended by size: small/early-stage admins who need fast install and low risk should default to LeanData Matching & Routing; mid-market and enterprise admins with specific feature requirements should evaluate both — ActiveCampaign: Customer Experience Marketing Automation for Salesforce's 156-review base may include the workflow context that matches your specific use case better than LeanData Matching & Routing's broader-but-shallower coverage.

How this is generated

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: LeanData Matching & Routing audit • ActiveCampaign: Customer Experience Marketing Automation for Salesforce audit

Listed	October 21, 2013	July 30, 2019

Last updated	—	—

3. Features

As listed by each developer

LeanData Matching & Routing

ORCHESTRATE EVERY GO-TO-MARKET PROCESS, WITHOUT CODE Design and automate complex routing and assignment workflows in minutes using LeanData FlowBuilder. Easily handle any GTM motion: inbound, outbound, account-based, and more with no-code automation.
CONNECT DATA AND SIGNALS ACROSS YOUR TECH STACK Unify data from Salesforce and connected systems into one trusted view. Our AI-powered matching engine maps leads, contacts, accounts, and opportunities with 95% accuracy, keeping your CRM data clean.
OPERATE WITH CONFIDENCE AND VISIBILITY Gain full audit trails, routing insights, and SLA tracking to keep your processes running smoothly. Quickly troubleshoot, validate changes, and report on performance, all from within Salesforce.
AI-POWERED INSIGHTS AND JOURNEY VISIBILITY LeanData doesn’t just automate. It gives visibility into how your GTM processes perform. Use Journey Tracker and AI-powered insights to see the full buyer journey, identify bottlenecks, and continuously improve.
ENTERPRISE-GRADE CONTROL AND GOVERNANCE Operate with precision across business units, geographies, and complex orgs. Built-in validation, auditing, and business-unit separation ensure clean data and secure operations at scale.
BUILT FOR SCALE AND CHANGE LeanData’s extensible architecture lets you evolve your GTM processes without disruption. Easily adjust for new territories, team structures, or product lines, no developer support required.
INTEGRATES WITH THE TOOLS YOU ALREADY USE LeanData connects your CRM to marketing automation, sales engagement, enrichment, and scheduling tools, creating one connected GTM system.
DETERMINISTIC ACTION FOR EVERY AI SIGNAL AI is probabilistic by design. LeanData makes sure every AI-generated signal, from SDR agents to intent platforms, is routed, actioned, and fully auditable, every time.
ONE PLATFORM POWERING THE FULL CUSTOMER LIFECYCLE Route inbound leads, automate onboarding handoffs, flag churn risk, and surface upsell signals. LeanData connects every signal to the right action, from acquisition to expansion.

ActiveCampaign

Seamlessly connect Salesforce to automatically sync leads, contacts, and/or person accounts to ActiveCampaign.
Fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step.
Run entire marketing campaigns through simple prompts, backed by Active Intelligence.
Reach leads and customers wherever they are, with email, SMS, WhatsApp, and more.
Deliver professional conversion-ready designs for email and landing pages.
Connect your favorite tools with ActiveCampaign’s 1000+ integrations.

5. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	LeanData Matching & Routing	ActiveCampaign
people data	#1	Not ranked
keep your	#1	Not ranked
go-to-market	#1	Not ranked
marketing	Not ranked	#1
salesforce marketing	Not ranked	#1

7. App details

Long-form description · keyword frequency

LeanData Matching & Routing

LeanData’s Intelligent Go-to-Market Orchestration platform helps companies make smarter decisions and drive better GTM outcomes by making sure their data, tools, agents, and people work together seamlessly. As the connective tissue of the GTM tech stack, LeanData allows companies to: Speed-to-Lead: ✔ Route right leads to the right reps instantly ✔ Build complex routing rules without code ✔ Route based on campaigns, territory, or accounts Lead Matching: ✔ Automatically match leads to correct accounts ✔ Update leads with account context ✔ Prevent duplicates with fuzzy matching technology Lead Management: ✔ Track routing with audit logs and visual insights ✔ Automate SLA tracking and reporting ✔ Customize alerts for sales productivity AI-Powered Orchestration: ✓ Explain any routing decision in plain language with AI assistant ✓ Extract intent and sentiment from free-text fields with AI Inference Node ✓ Route every AI SDR-qualified meeting to the right rep Integration: ✔ Works with Outreach, Salesloft, Slack, Salesforce and many other tools ✔ 100% Salesforce native Learn more: https://www.leandata.com/demo-request/

Top keywords

ai3×1.94%
leads3×1.94%
leandata3×1.94%
route3×1.94%
routing3×1.94%
accounts2×1.29%
companies2×1.29%
gtm2×1.29%
lead2×1.29%
matching2×1.29%
orchestration2×1.29%
salesforce2×1.29%

ActiveCampaign

What you can do with Salesforce and ActiveCampaign: — *NEW* Add contacts to Salesforce Campaign and set their member status — Send leads into email marketing automation flows from Salesforce — Automate marketing email follow-ups to your Salesforce leads, contacts, and accounts — Sync leads, contacts, accounts, & opportunities between both platforms — Automatically send marketing emails, texts, Slack alerts, and more from updated/created Salesforce Opportunities — Create Salesforce leads, contacts, and accounts from ActiveCampaign marketing automations — Collect lead information with custom forms and fields — Trigger follow-up marketing campaign emails directly in Salesforce — Update and sync standard & custom fields in either ActiveCampaign or Salesforce — Automatically add Salesforce leads and contacts to Facebook Custom Audiences — Trigger Salesforce Opportunity Stage segmented marketing automations in ActiveCampaign — Qualify leads with custom, automated lead scoring — Works with Salesforce Essentials, Professional, Enterprise and Unlimited editions — Optimized for Salesforce Lightning

Top keywords

salesforce12×8.76%
leads6×4.38%
marketing6×4.38%
contacts5×3.65%
activecampaign4×2.92%
custom4×2.92%
accounts3×2.19%
leads contacts3×2.19%

LeanData Matching & Routing vs ActiveCampaign

LeanData Matching & Routing

1. Listing metadata

ActiveCampaign

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

6. Activity in the last 90 days

LeanData Matching & Routing · 4 changes

ActiveCampaign · 1 changes

7. App details

Frequently asked

Is LeanData Matching & Routing or ActiveCampaign: Customer Experience Marketing Automation for Salesforce cheaper?

Which has better reviews, LeanData Matching & Routing or ActiveCampaign: Customer Experience Marketing Automation for Salesforce?

Should I choose LeanData Matching & Routing or ActiveCampaign: Customer Experience Marketing Automation for Salesforce?

Which is faster to set up, LeanData Matching & Routing or ActiveCampaign: Customer Experience Marketing Automation for Salesforce?

See full keyword rankings, install trends, and weekly alerts

More popular comparisons

Which works better for small vs large Salesforce AppExchange admins?

Can I migrate data between LeanData Matching & Routing and ActiveCampaign: Customer Experience Marketing Automation for Salesforce?