Highspot Sales Enablement vs Account Optimizer

Name: Account Optimizer
Rating: 4.7 (143 reviews)

Side-by-side comparison · 24 data points

Highspot Sales Enablement

5.0·93reviews

With Highspot and Salesforce, you can equip sellers with the right resources for every engagement - directly in any lead, contact and opportunity record - and quantify the business impact of your enablement initiatives, using patented AI.

Shopifypaid

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1. Listing metadata

Field-level data

	Account Optimizer	Highspot Sales Enablement
Tagline	“Account Optimizer™ (AO) is a configurable, NATIVE Salesforce® app designed to be a structured, repeatable account management methodology that enables your organization to manage, retain and grow your most strategic accounts.”224 chars	“With Highspot and Salesforce, you can equip sellers with the right resources for every engagement - directly in any lead, contact and opportunity record - and quantify the business impact of your enablement initiatives, using patented AI.”238 chars
Description	639 / 2000 chars32% used	1136 / 2000 chars57% used
Screenshots	—	—
Languages	en	nlenfifrde+11 more
Platforms	Shopify	Shopify
Developer	Sales Optimizer, LLC	Highspot

Feature comparison between Account Optimizer and Highspot Sales Enablement
Metric	Account Optimizer	Highspot Sales Enablement
Rating	4.7 ★	★ 5.0 ★
Total reviews	★ 143	93
Free plan	—	—
Pricing	paid	paid
Built for Shopify	—	—
Pricing tiers	1 tier	1 tier
Listed features	3	3
Languages	1 supported	16 supported
Listed since	Mar 2016	Aug 2014

AppRanks verdict

Generated from live data on this page

Highspot Sales Enablement edges out Account Optimizer on rating (5.0★ vs 4.7★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number. Pricing entry tiers: Account Optimizer at paid, Highspot Sales Enablement at paid. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Highspot Sales Enablement; mid-market and enterprise merchants with specific feature requirements should evaluate both — Account Optimizer's 143-review base may include the workflow context that matches your specific use case better than Highspot Sales Enablement's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: Account Optimizer audit • Highspot Sales Enablement audit

Listed	March 9, 2016	August 25, 2014

Last updated	—	—

3. Features

As listed by each developer

Account Optimizer

• Increase effective communications between collaborating departments.
• Increased utilization and user adoption of Salesforce.
• Increased market share through a strategic map that identifies all potential revenue opportunities and helps map appropriate solutions.

Highspot Sales Enablement

GUIDE REPS: Equip reps with targeted resources alongside any CRM record to help them engage buyers. Reps receive AI-powered ratings on content, based on outcomes data from similar opportunities, so they know which content to share in every interaction.
ENGAGE BUYERS: Automatically relate content that reps share with buyers to the appropriate Salesforce record using AI-driven inferencing, simplifying reps’ workflow and providing comprehensive insights into buyer activity so they can accelerate deals.
ANALYZE PERFORMANCE: With Scorecards, unify buyer engagement data with outcomes data from Salesforce to know which enablement initiatives drive revenue. Drill down from Scorecards to Reports to take immediate action, so you can optimize your strategies.

Keyword	Account Optimizer	Highspot Sales Enablement
workflow	Not ranked	#67
poll	Not ranked	#94
freeform	Not ranked	#96
surveys	#115	Not ranked

9. App details

Long-form description · keyword frequency

Account Optimizer

• Improved teamwork through coordination of team activities. Sales Optimizer's Account Optimizer is a native Salesforce app designed to manage large strategic accounts that are either multi-divisional and/or multinational. Coupled with our change management approach to ensure full utilization of Account Planning in Salesforce, our implementation plan is designed for both short term & long term results, reduces training time out of the field by 50%+ (compared to similar programs), and increased team sales productivity by 10-20%. Most modules are sales agnostic and completely configurable to your business' terminology and processes.

Top keywords

sales3×3.33%
account2×2.22%
designed2×2.22%
salesforce2×2.22%
team2×2.22%
term2×2.22%

Highspot Sales Enablement

Unlock more power from your revenue teams with Highspot and Salesforce. With Highspot and Salesforce’s native integration - the most comprehensive integration in the industry - you can equip sellers with the right resources for every engagement, directly in their flow of work. By surfacing AI-recommended resources within Salesforce records, you can guide reps toward the best content to share so that they engage buyers in every conversation. You can also measure the revenue impact of your marketing, enablement and sales initiatives in real-time, powered by patented AI that automatically ties buyer engagement to revenue data. Using Scorecards, you can view these insights at-a-glance and take action right there, so you can adapt your strategies as they’re happening - not after the end of the quarter. By unifying your marketing, enablement and revenue data across initiatives, you’ll get complete insights to understand what's working and what's not, so you can iterate and optimize your results. Please note, the integration is free but requires a Highspot license. Learn more on highspot.com or via [email protected].

Top keywords

highspot5×2.79%
revenue4×2.23%
integration3×1.68%
salesforce3×1.68%
com2×1.12%
data2×1.12%
enablement2×1.12%
engagement2×1.12%
highspot and salesforce2×1.12%
highspot com2×1.12%
initiatives2×1.12%
insights2×1.12%

Frequently asked

Common questions about this comparison

Is Account Optimizer or Highspot Sales Enablement cheaper?

Both Account Optimizer and Highspot Sales Enablement offer paid plans only. Account Optimizer starts at paid; Highspot Sales Enablement starts at paid. Compare the per-tier features in the Pricing section above before committing.

Which has better reviews, Account Optimizer or Highspot Sales Enablement?

Highspot Sales Enablement has the higher average rating (5.0★ from 93 reviews) compared to Account Optimizer (4.7★ from 143 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.

Should I choose Account Optimizer or Highspot Sales Enablement?

It depends on what you're optimizing for. Account Optimizer fits better if you prioritize broader integrations; Highspot Sales Enablement is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.

Which is faster to set up, Account Optimizer or Highspot Sales Enablement?

Both apps are one-click installs from the Salesforce AppExchange marketplace. Account Optimizer has more onboarding documentation maturity (143 reviews vs 93), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.

Which works better for small vs large Salesforce AppExchange stores?

Account Optimizer typically suits early-stage and growth-mode stores based on its review-base composition (143 reviews). Highspot Sales Enablement aligns more with early-stage and growth-mode stores (93 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.

Can I migrate data between Account Optimizer and Highspot Sales Enablement?

Migration support varies by app and category. Account Optimizer and Highspot Sales Enablement both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Highspot Sales Enablement" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.

Highspot Sales Enablement vs Account Optimizer

Highspot Sales Enablement

1. Listing metadata

Account Optimizer

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

7. Activity in the last 90 days

Account Optimizer · 1 changes

Highspot Sales Enablement · 1 changes

9. App details

Frequently asked

Is Account Optimizer or Highspot Sales Enablement cheaper?

Which has better reviews, Account Optimizer or Highspot Sales Enablement?

Should I choose Account Optimizer or Highspot Sales Enablement?

Which is faster to set up, Account Optimizer or Highspot Sales Enablement?

Which works better for small vs large Salesforce AppExchange stores?

See full keyword rankings, install trends, and weekly alerts

More popular comparisons

Can I migrate data between Account Optimizer and Highspot Sales Enablement?