Side-by-side comparison · 24 data points
Account Optimizer™ (AO) is a configurable, NATIVE Salesforce® app designed to be a structured, repeatable account management methodology that enables your organization to manage, retain and grow your most strategic accounts.
| Account Optimizer | WideAngle | |
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| Tagline | ||
| Description | ||
| Screenshots | — | — |
| Languages | ||
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| Listed | ||
| Metric | Account Optimizer | WideAngle |
|---|---|---|
| Rating | 4.7 ★ | — |
| Total reviews | 143 | 0 |
| Free plan | — | ★ Yes |
| Pricing | paid | freemium |
| Pricing tiers | 1 tier | — |
| Listed features | 3 | 3 |
| Languages | 1 supported | 1 supported |
| Listed since | Mar 2016 | Apr 2014 |
Based on the data on this page, Account Optimizer is the stronger choice for most Salesforce AppExchange admins — 4.7★ vs WideAngle's 0.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
On pricing, WideAngle offers a free tier (freemium) while Account Optimizer starts at paid. The free option meaningfully reduces evaluation cost, particularly at low usage volumes where the entry-paid tier can outpace the value delivered.
Account Optimizer has the larger user base (143 reviews vs 0), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. WideAngle's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage admins who need fast install and low risk should default to Account Optimizer; mid-market and enterprise admins with specific feature requirements should evaluate both — WideAngle's 0-review base may include the workflow context that matches your specific use case better than Account Optimizer's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Account Optimizer audit • WideAngle audit
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| Keyword | Account Optimizer | WideAngle |
|---|---|---|
| sales methodologies | #1 | Not ranked |
| optimizer | #1 | Not ranked |
| configurable native salesforce | #6 | Not ranked |
WideAngle is the cheaper option — it offers a free plan (freemium). Account Optimizer starts at paid. Both publish their pricing on the Salesforce AppExchange; AppRanks mirrors what's listed on each refresh cycle.
AppRanks cannot separate these two on rating, because neither publishes one. Account Optimizer does carry the larger published review base (143 vs 0). Read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Salesforce AppExchange. Account Optimizer has the deeper published review base (143 vs 0), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Account Optimizer typically suits early-stage and growth-mode teams based on its published review base (143 reviews). WideAngle typically suits early-stage and growth-mode teams based on its published review base (0 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Account Optimizer and WideAngle both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from WideAngle" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.