Adobe Marketo Measure (fka Bizible) vs Target Tracker by GSP

Adobe Marketo Measure (fka Bizible) and Target Tracker by GSP are evenly matched on rating (5.0★ vs 4.9★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow. On pricing, Adobe Marketo Measure (fka Bizible) offers a free tier (free) while Target Tracker by GSP starts at paid. For early-stage stores or merchants validating fit, the free-tier path lets you run the app on real orders before committing budget. Adobe Marketo Measure (fka Bizible) has the larger user base (158 reviews vs 16), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Target Tracker by GSP's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort of orders for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: Adobe Marketo Measure (fka Bizible) audit • Target Tracker by GSP audit

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