Is Adobe Marketo Measure (fka Bizible) or Data.com Prospector Reports cheaper?

Both Adobe Marketo Measure (fka Bizible) and Data.com Prospector Reports offer paid plans only. Adobe Marketo Measure (fka Bizible) starts at free; Data.com Prospector Reports starts at free. Compare the per-tier features in the Pricing section above before committing.

Which has better reviews, Adobe Marketo Measure (fka Bizible) or Data.com Prospector Reports?

Adobe Marketo Measure (fka Bizible) has the higher average rating (5.0★ from 158 reviews) compared to Data.com Prospector Reports (2.5★ from 2 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.

Should I choose Adobe Marketo Measure (fka Bizible) or Data.com Prospector Reports?

It depends on what you're optimizing for. Adobe Marketo Measure (fka Bizible) fits better if you prioritize rating consistency; Data.com Prospector Reports is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.

Which is faster to set up, Adobe Marketo Measure (fka Bizible) or Data.com Prospector Reports?

Both apps are one-click installs from the Salesforce AppExchange marketplace. Adobe Marketo Measure (fka Bizible) has more onboarding documentation maturity (158 reviews vs 2), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.

Which works better for small vs large Salesforce AppExchange stores?

Adobe Marketo Measure (fka Bizible) typically suits early-stage and growth-mode stores based on its review-base composition (158 reviews). Data.com Prospector Reports aligns more with early-stage and growth-mode stores (2 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.

Can I migrate data between Adobe Marketo Measure (fka Bizible) and Data.com Prospector Reports?

Migration support varies by app and category. Adobe Marketo Measure (fka Bizible) and Data.com Prospector Reports both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Data.com Prospector Reports" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.

AppRanks

Adobe Marketo Measure vs Data.com Prospector — Salesforce

Adobe Marketo Measure (fka Bizible) vs Data.com Prospector Reports

Side-by-side comparison · 24 data points

Adobe Marketo Measure (fka Bizible)

5.0·158reviews

Adobe Marketo Measure (formerly known as Bizible) is the world's most popular and complete B2B marketing attribution solution. It automates measurement so marketers can make insight-driven decisions that maximize pipeline, revenue, and ROMI.

Shopifyfree

Change

1. Listing metadata

Field-level data

	Adobe Marketo Measure (fka Bizible)	Data.com Prospector Reports
Tagline	“Adobe Marketo Measure (formerly known as Bizible) is the world's most popular and complete B2B marketing attribution solution. It automates measurement so marketers can make insight-driven decisions that maximize pipeline, revenue, and ROMI. ”242 chars	“Data.com Prospector Reports is a free package available to organizations that use Data.com Corporate or Premium Prospector. The reports and their associated dashboard provide valuable insight on how Data.com is being used to generate leads and pipeline.”254 chars
Description	1200 / 2000 chars60% used	377 / 2000 chars19% used
Screenshots	—	—
Languages	nlenfifrde+11 more	en
Platforms	Shopify	Shopify
Developer	Adobe Marketo Measure	Salesforce Labs

At a glance

8 metrics · auto-computed

Feature comparison between Adobe Marketo Measure (fka Bizible) and Data.com Prospector Reports
Metric	Adobe Marketo Measure (fka Bizible)	Data.com Prospector Reports
Rating	★ 5.0 ★	2.5 ★
Total reviews	★ 158	2
Free plan	Yes	Yes
Pricing	free	free
Built for Shopify	—	—
Listed features	3	3
Languages	16 supported	1 supported
Listed since	Apr 2013	Dec 2013

Listed	April 3, 2013	December 11, 2013

Last updated	—	—

Keyword	Adobe Marketo Measure (fka Bizible)	Data.com Prospector Reports
measure	#1	Not ranked
marketo	#1	Not ranked
campaign	#3	Not ranked

9. App details

Long-form description · keyword frequency

Adobe Marketo Measure (fka Bizible)

▶ OMNI-CHANNEL, EVERY-TOUCH TRACKING Marketo Measure eliminates cumbersome campaign-based attribution processes by automating the capture of every trackable buyer touchpoint from both online and offline marketing channels and even, if you choose, sales activities. ▶ POWERFUL ATTRIBUTION MODELING Marketo Measure leverages AI and rule-based methodologies for custom and pre-defined models. Tailored to answer a wide range of questions, they reflect your unique campaign, channel, and funnel taxonomy. Our modeling extends beyond campaigns to encompass channels and content, and transcends revenue to deliver insights on progression, pipeline creation, and marketing return on investment. ▶ FLEXIBLE REPORTING Marketo Measure facilitates converting insights into actions with diverse reporting options. It houses role-specific dashboards and task-centric displays. If using Salesforce or Microsoft Dynamics CRM, Marketo Measure integrates custom objects for in-system reporting, backed with pre-set CRM report templates. Moreover, Marketo Measure Data Warehouse enables exploration of input and output data with any BI tool, accompanied by pre-configured BI report templates for PowerBI and Tableau.

Top keywords

marketo5×3.18%
marketo measure5×3.18%
measure5×3.18%
reporting3×1.91%
attribution2×1.27%
bi2×1.27%
channels2×1.27%
crm2×1.27%
custom2×1.27%
data2×1.27%
insights2×1.27%
marketing2×1.27%

Data.com Prospector Reports

The prebuilt Data.com Prospector Dashboard includes these reports: * % Converted Leads from Data.com * % Sales Forecast from Data.com * % Sales Revenue from Data.com * Accounts from Data.com * Contacts from Data.com * Converted Leads from Data.com * Data.com Additions and Exports by Month/User * Data.com Exports by Object Type * Data.com Exports by User * Leads from Data.com

Top keywords

com11×18.33%
data11×18.33%
data com11×18.33%
exports3×5.00%
leads3×5.00%
leads from data3×5.00%
com exports2×3.33%
com sales2×3.33%
converted2×3.33%
converted leads2×3.33%
data com exports2×3.33%
data com sales2×3.33%

Adobe Marketo Measure (fka Bizible) vs Data.com Prospector Reports

Adobe Marketo Measure (fka Bizible)

1. Listing metadata

Data.com Prospector Reports

At a glance

AppRanks verdict

3. Features

4. Categories & rankings

5. Search rankings

9. App details

Frequently asked

Is Adobe Marketo Measure (fka Bizible) or Data.com Prospector Reports cheaper?

Which has better reviews, Adobe Marketo Measure (fka Bizible) or Data.com Prospector Reports?

Should I choose Adobe Marketo Measure (fka Bizible) or Data.com Prospector Reports?

Which is faster to set up, Adobe Marketo Measure (fka Bizible) or Data.com Prospector Reports?

Which works better for small vs large Salesforce AppExchange stores?

See full keyword rankings, install trends, and weekly alerts

More popular comparisons

Can I migrate data between Adobe Marketo Measure (fka Bizible) and Data.com Prospector Reports?