Side-by-side comparison · 24 data points
Work with Salesforce data directly in Excel. Import, export, bulk update records, run SOQL queries, and streamline repeatable data tasks.
| XL-Connector (formerly Enabler4Excel) | GridWizard - Starter (Free) | |
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| Description | ||
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The standard Page Layout editor is for data in 1 or 2 columns. Grid Wizard gives the power to display any object’s fields with multiple columns, rows with color, border, and styling. In Salesforce Mobile, Grids = more fields on small screens.
| Metric | XL-Connector (formerly Enabler4Excel) | GridWizard - Starter (Free) |
|---|---|---|
| Rating | 4.8 ★ | ★ 4.9 ★ |
| Total reviews | ★ 228 | 14 |
| Free plan | Yes | Yes |
| Pricing | freemium | free |
| Listed features | ★ 6 | 3 |
| Languages | 1 supported | 1 supported |
| Listed since | Nov 2013 | Nov 2014 |
XL-Connector (formerly Enabler4Excel) and GridWizard - Starter (Free) are evenly matched on rating (4.8★ vs 4.9★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.
Pricing entry tiers: XL-Connector (formerly Enabler4Excel) at freemium, GridWizard - Starter (Free) at free. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
XL-Connector (formerly Enabler4Excel) has the larger user base (228 reviews vs 14), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. GridWizard - Starter (Free)'s smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most admins the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: XL-Connector (formerly Enabler4Excel) audit • GridWizard - Starter (Free) audit
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| Keyword | XL-Connector (formerly Enabler4Excel) | GridWizard - Starter (Free) |
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| data management | #2 | Not ranked |
| metadata management | #6 | Not ranked |
| data and metadata | #7 | Not ranked |
| totals | Not ranked | #7 |
| layout | Not ranked | #10 |
Both XL-Connector (formerly Enabler4Excel) and GridWizard - Starter (Free) offer paid plans only. XL-Connector (formerly Enabler4Excel) starts at freemium; GridWizard - Starter (Free) starts at free. Compare the per-tier features in the Pricing section above before committing.
XL-Connector (formerly Enabler4Excel) (4.8★, 228 reviews) and GridWizard - Starter (Free) (4.9★, 14 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
GridWizard - Starter (Free) holds the higher average rating (4.9★ vs 4.8★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Salesforce AppExchange. XL-Connector (formerly Enabler4Excel) has the deeper published review base (228 vs 14), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
XL-Connector (formerly Enabler4Excel) typically suits early-stage and growth-mode teams based on its published review base (228 reviews). GridWizard - Starter (Free) typically suits early-stage and growth-mode teams based on its published review base (14 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. XL-Connector (formerly Enabler4Excel) and GridWizard - Starter (Free) both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from GridWizard - Starter (Free)" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
