Is Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) or Smart Lookup Data Loader cheaper?

Smart Lookup Data Loader is the cheaper option — it offers a free plan (free). Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) starts at paid. Both publish their pricing on the Salesforce AppExchange; AppRanks mirrors what's listed on each refresh cycle.

Which works better for small vs large Salesforce AppExchange admins?

Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) typically suits early-stage and growth-mode teams based on its published review base (394 reviews). Smart Lookup Data Loader typically suits early-stage and growth-mode teams based on its published review base (1 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

AppRanks

Groove Sales vs Smart Lookup Data — Salesforce

Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) vs Smart Lookup Data Loader

Side-by-side comparison · 24 data points

Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365)

4.9·394reviews

✓ Multi-Channel Sales Campaign Automation ✓ Auto-Log Email, Calendar Events & Activities to Salesforce ✓ Auto Contact Capture ✓ Salesforce, LinkedIn & Zoom Integration ✓ Auto-Dialer & Call Logging ✓ Opportunity Management ✓ Revenue Intelligence

salesforcepaid

Change

1. Listing metadata

Field-level data

	Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365)	Smart Lookup Data Loader
Tagline	“✓ Multi-Channel Sales Campaign Automation ✓ Auto-Log Email, Calendar Events & Activities to Salesforce ✓ Auto Contact Capture ✓ Salesforce, LinkedIn & Zoom Integration ✓ Auto-Dialer & Call Logging ✓ Opportunity Management ✓ Revenue Intelligence”245 chars	“The 𝐒𝐦𝐚𝐫𝐭 𝐋𝐨𝐨𝐤𝐮𝐩 𝐃𝐚𝐭𝐚 𝐋𝐨𝐚𝐝𝐞𝐫 simplifies CSV data imports into Salesforce, supports upserts, dynamic lookups, error reporting, field mapping, and integrates seamlessly with Salesforce for efficient data migration. ”234 chars
Description	1018 / 2000 chars51% used	1102 / 2000 chars55% used
Screenshots	—	—
Languages	nlenfifrde+11 more	enja
Platforms	Salesforce	Salesforce
Developer	Groove	TwinStack Solutions

At a glance

8 metrics · auto-computed

Feature comparison between Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) and Smart Lookup Data Loader
Metric	Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365)	Smart Lookup Data Loader
Rating	4.9 ★	★ 5.0 ★
Total reviews	★ 394	1
Free plan	—	★ Yes
Pricing	paid	free
Pricing tiers	1 tier	—
Listed features	3	★ 6
Languages	16 supported	2 supported
Listed since	May 2013	Jan 2026

Listed	May 8, 2013	January 16, 2026

Last updated	—	—

3. Features

As listed by each developer

Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365)

REAL-TIME EMAIL & CALENDAR SYNC FOR GOOGLE WORKSPACE & MICROSOFT 365 Groove's real-time sync keeps Salesforce records up-to-date and enables sales and account reps (Full-cycle, AEs, SDRs, CSMs, etc.) to save time by eliminating manual data entry.
MULTI-CHANNEL CAMPAIGN AUTOMATION Engage every prospect, nurture every lead, and respond to every inquiry. Easily create automated multi-step, multi-channel Flows that allow your reps to work a larger book of business in a personalized and relevant way.
NATIVE SALESFORCE INTEGRATION Keep Salesforce records current without leaving your email, calendar, or sales workflow. View and update opportunities and cases, log to custom objects, and create new leads, contacts and accounts from the Groove omnibar.

Smart Lookup Data Loader

Rapid, Hassle-Free Data Import: Load thousands of records in minutes with a streamlined CSV import engine—saving hours of manual data entry and reducing admin workload.
Intelligent Auto-Mapping for Zero Guesswork: Smart field detection automatically maps CSV headers to Salesforce fields, minimizing errors and accelerating the import setup process.
Accurate Lookups for Clean, Connected Data: Advanced lookup configuration ensures relational data (e.g., Accounts → Contacts) imports correctly, resulting in cleaner, better-connected Salesforce records.
Reliable Upsert Matching to Prevent Duplicates: Flexible multi-field matching eliminates duplicate records and ensures updates are made to the right records, improving data integrity across your org.
Clear Error Insights for Faster Fixes: Detailed, row-level error feedback enables users to quickly identify and correct faulty data, resulting in smoother migrations and fewer failed imports.
Fully Native & Secure on Salesforce: Built 100% within Salesforce using Apex and LWC, ensuring your data stays in your org and all imports respect Salesforce security, sharing, and permissions.

5. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365)	Smart Lookup Data Loader
engagement	#2	Not ranked
data loader	Not ranked	#2
csv mapping	Not ranked	#3
lookup	Not ranked	#6
calendar sync	#8	Not ranked

6. App details

Long-form description · keyword frequency

Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365)

Groove is a market-leading sales engagement platform that enables sales leaders to execute their strategy in a smart, adaptive way. With Groove, revenue leaders can use automation to do more with less, driving greater efficiency and effectiveness across the customer lifecycle. Groove enables more than 75,000 users at ADP, Google, Uber, iHeartMedia, Capital One, and other large enterprises to be more efficient and effective. Groove has ranked #1 in enterprise customer satisfaction on G2 for four consecutive years and has been named one of the Inc. 5000 fastest-growing privately held companies in the U.S. since 2020. ✓ Increase Rep Productivity Give reps 20% of their time back to spend on higher-value activities that drive results. ✓ Boost Salesforce Adoption Drive 90%+ adoption with a flexible sales engagement platform that your team will love and use. ✓ Know What’s Driving Your Business Understand what’s driving your revenue with 100% visibility into sales activities. Learn more: http://groove.co/

Top keywords

groove5×3.16%
sales4×2.53%
driving3×1.90%
activities2×1.27%
adoption2×1.27%
customer2×1.27%
drive2×1.27%
enables2×1.27%
engagement2×1.27%
engagement platform2×1.27%
leaders2×1.27%
platform2×1.27%

Smart Lookup Data Loader

Import Salesforce data faster and more accurately with an intelligent CSV uploader built for powerful upserts, automated field mapping, and smart lookup matching. Smart Lookup Data Loader is an advanced Salesforce data import tool that helps teams quickly load, update, and migrate data with precision. Easily import CSV files into any standard or custom object, automatically map fields, and configure multi-field upsert logic for flawless record matching. Designed for Salesforce admins, consultants, and data migration specialists, this tool offers dynamic lookup configuration, detailed error reporting, and real-time field metadata visibility, including API names, data types, and relationships. With support for sample CSV downloads, rule-based mapping, and bulk record processing, Smart Lookup Data Loader simplifies complex data imports while maintaining full Salesforce security and sharing compliance. Whether you're cleaning legacy data, syncing external systems, or managing high-volume uploads, this smart, no-code solution delivers fast, accurate, and scalable Salesforce data loading.

Top keywords

data10×6.71%
salesforce5×3.36%
lookup4×2.68%
smart4×2.68%
csv3×2.01%
import3×2.01%
salesforce data3×2.01%
smart lookup3×2.01%
data loader

Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) vs Smart Lookup Data Loader

Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365)

1. Listing metadata

Smart Lookup Data Loader

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

6. App details

Frequently asked

Is Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) or Smart Lookup Data Loader cheaper?

Which has better reviews, Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) or Smart Lookup Data Loader?

Should I choose Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) or Smart Lookup Data Loader?

Which is faster to set up, Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) or Smart Lookup Data Loader?

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Which works better for small vs large Salesforce AppExchange admins?

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