Is Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) or Lightning Mass Approval cheaper?

Lightning Mass Approval is the cheaper option — it offers a free plan (free). Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) starts at paid. Both publish their pricing on the Salesforce AppExchange marketplace; AppRanks mirrors what's listed on each refresh cycle.

Which works better for small vs large Salesforce AppExchange stores?

Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) typically suits early-stage and growth-mode stores based on its review-base composition (394 reviews). Lightning Mass Approval aligns more with early-stage and growth-mode stores (94 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.

AppRanks

Groove Sales vs Lightning Mass — Salesforce

Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) vs Lightning Mass Approval

Side-by-side comparison · 24 data points

Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365)

4.9·394reviews

✓ Multi-Channel Sales Campaign Automation ✓ Auto-Log Email, Calendar Events & Activities to Salesforce ✓ Auto Contact Capture ✓ Salesforce, LinkedIn & Zoom Integration ✓ Auto-Dialer & Call Logging ✓ Opportunity Management ✓ Revenue Intelligence

Shopifypaid

Change

1. Listing metadata

Field-level data

	Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365)	Lightning Mass Approval
Tagline	“✓ Multi-Channel Sales Campaign Automation ✓ Auto-Log Email, Calendar Events & Activities to Salesforce ✓ Auto Contact Capture ✓ Salesforce, LinkedIn & Zoom Integration ✓ Auto-Dialer & Call Logging ✓ Opportunity Management ✓ Revenue Intelligence”245 chars	“Lightning Mass Approval lets users approve pending items at once. It is able to be set-up on top of all standard and custom objects.”132 chars
Description	1018 / 2000 chars51% used	272 / 2000 chars14% used
Screenshots	—	—
Languages	nlenfifrde+11 more	en
Platforms	Shopify	Shopify
Developer	Groove	INSPARK Intelligent Business Solutions

At a glance

9 metrics · auto-computed

Feature comparison between Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) and Lightning Mass Approval
Metric	Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365)	Lightning Mass Approval
Rating	★ 4.9 ★	4.1 ★
Total reviews	★ 394	94
Free plan	—	★ Yes
Pricing	paid	free
Built for Shopify	—	—
Pricing tiers	1 tier	—
Listed features	3	3
Languages	16 supported	1 supported
Listed since	May 2013	Mar 2021

AppRanks verdict

Generated from live data on this page

Based on the data on this page, Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) is the stronger choice for most Salesforce AppExchange merchants — 4.9★ vs Lightning Mass Approval's 4.1★ is a meaningful gap that usually reflects real product or support quality differences across the user base. On pricing, Lightning Mass Approval offers a free tier (free) while Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) starts at paid. The free option meaningfully reduces evaluation cost, particularly for stores at sub-1K monthly orders where the entry-paid tier can outpace the value delivered. Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) has the larger user base (394 reviews vs 94), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Lightning Mass Approval's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365); mid-market and enterprise merchants with specific feature requirements should evaluate both — Lightning Mass Approval's 94-review base may include the workflow context that matches your specific use case better than Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365)'s broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) audit • Lightning Mass Approval audit

Listed	May 8, 2013	March 24, 2021

Last updated	—	—

5. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365)	Lightning Mass Approval
engagement platform	#1	Not ranked
approval process	Not ranked	#3
any standard	Not ranked	#8
calendar sync	#9	Not ranked
sync	#10	Not ranked

Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) vs Lightning Mass Approval

Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365)

1. Listing metadata

Lightning Mass Approval

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

9. App details

Frequently asked

Is Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) or Lightning Mass Approval cheaper?

Which has better reviews, Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) or Lightning Mass Approval?

Should I choose Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) or Lightning Mass Approval?

Which is faster to set up, Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) or Lightning Mass Approval?

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Which works better for small vs large Salesforce AppExchange stores?

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