Is Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) or Lightning Universal Tagging cheaper?

Lightning Universal Tagging is the cheaper option — it offers a free plan (free). Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) starts at paid. Both publish their pricing on the Salesforce AppExchange marketplace; AppRanks mirrors what's listed on each refresh cycle.

Which works better for small vs large Salesforce AppExchange stores?

Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) typically suits early-stage and growth-mode stores based on its review-base composition (394 reviews). Lightning Universal Tagging aligns more with early-stage and growth-mode stores (21 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.

AppRanks

Groove Sales vs Lightning Universal — Salesforce

Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) vs Lightning Universal Tagging

Side-by-side comparison · 24 data points

Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365)

4.9·394reviews

✓ Multi-Channel Sales Campaign Automation ✓ Auto-Log Email, Calendar Events & Activities to Salesforce ✓ Auto Contact Capture ✓ Salesforce, LinkedIn & Zoom Integration ✓ Auto-Dialer & Call Logging ✓ Opportunity Management ✓ Revenue Intelligence

Shopifypaid

Change

1. Listing metadata

Field-level data

	Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365)	Lightning Universal Tagging
Tagline	“✓ Multi-Channel Sales Campaign Automation ✓ Auto-Log Email, Calendar Events & Activities to Salesforce ✓ Auto Contact Capture ✓ Salesforce, LinkedIn & Zoom Integration ✓ Auto-Dialer & Call Logging ✓ Opportunity Management ✓ Revenue Intelligence”245 chars	“Universal tagging lets you add a custom tag to any standard or custom object record with a detail page. You can then see and navigate to all of the other objects with that same tag right from the detail page!”208 chars
Description	1018 / 2000 chars51% used	300 / 2000 chars15% used
Screenshots	—	—
Languages	nlenfifrde+11 more	en
Platforms	Shopify	Shopify
Developer	Groove	Salesforce Labs

At a glance

9 metrics · auto-computed

Feature comparison between Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) and Lightning Universal Tagging
Metric	Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365)	Lightning Universal Tagging
Rating	★ 4.9 ★	3.4 ★
Total reviews	★ 394	21
Free plan	—	★ Yes
Pricing	paid	free
Built for Shopify	—	—
Pricing tiers	1 tier	—
Listed features	3	3
Languages	16 supported	1 supported
Listed since	May 2013	Jun 2019

AppRanks verdict

Generated from live data on this page

Based on the data on this page, Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) is the stronger choice for most Salesforce AppExchange merchants — 4.9★ vs Lightning Universal Tagging's 3.4★ is a meaningful gap that usually reflects real product or support quality differences across the user base. On pricing, Lightning Universal Tagging offers a free tier (free) while Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) starts at paid. The free option meaningfully reduces evaluation cost, particularly for stores at sub-1K monthly orders where the entry-paid tier can outpace the value delivered. Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) has the larger user base (394 reviews vs 21), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Lightning Universal Tagging's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365); mid-market and enterprise merchants with specific feature requirements should evaluate both — Lightning Universal Tagging's 21-review base may include the workflow context that matches your specific use case better than Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365)'s broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) audit • Lightning Universal Tagging audit

Listed	May 8, 2013	June 1, 2019

Last updated	—	—

5. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365)	Lightning Universal Tagging
engagement platform	#1	Not ranked
record detail pages	Not ranked	#1
record detail	Not ranked	#1
calendar sync	#9	Not ranked
sync	#10	Not ranked

Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) vs Lightning Universal Tagging

Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365)

1. Listing metadata

Lightning Universal Tagging

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

9. App details

Frequently asked

Is Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) or Lightning Universal Tagging cheaper?

Which has better reviews, Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) or Lightning Universal Tagging?

Should I choose Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) or Lightning Universal Tagging?

Which is faster to set up, Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) or Lightning Universal Tagging?

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Which works better for small vs large Salesforce AppExchange stores?

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