Which works better for small vs large Salesforce AppExchange stores?

Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) typically suits early-stage and growth-mode stores based on its review-base composition (394 reviews). Aptumo aligns more with early-stage and growth-mode stores (0 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.

AppRanks

Groove Sales vs Aptumo — Salesforce

Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) vs Aptumo

Side-by-side comparison · 24 data points

Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365)

4.9·394reviews

✓ Multi-Channel Sales Campaign Automation ✓ Auto-Log Email, Calendar Events & Activities to Salesforce ✓ Auto Contact Capture ✓ Salesforce, LinkedIn & Zoom Integration ✓ Auto-Dialer & Call Logging ✓ Opportunity Management ✓ Revenue Intelligence

Shopifypaid

Change

1. Listing metadata

Field-level data

	Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365)	Aptumo
Tagline	“✓ Multi-Channel Sales Campaign Automation ✓ Auto-Log Email, Calendar Events & Activities to Salesforce ✓ Auto Contact Capture ✓ Salesforce, LinkedIn & Zoom Integration ✓ Auto-Dialer & Call Logging ✓ Opportunity Management ✓ Revenue Intelligence”245 chars	“Aptumo was built from the ground up to meet water sector challenges. Designed and developed by highly experienced water market specialists, Aptumo brings water companies closer to their customers and improves the efficiency of water company teams.”247 chars
Description	1018 / 2000 chars51% used	1091 / 2000 chars55% used
Screenshots	—	—
Languages	nlenfifrde+11 more	en
Platforms	Shopify	Shopify
Developer	Groove	Echo Managed Services

At a glance

9 metrics · auto-computed

Feature comparison between Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) and Aptumo
Metric	Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365)	Aptumo
Rating	4.9 ★	—
Total reviews	394	0
Free plan	—	—
Pricing	paid	paid
Built for Shopify	—	—
Pricing tiers	1 tier	1 tier
Listed features	3	3
Languages	16 supported	1 supported
Listed since	May 2013	Dec 2020

AppRanks verdict

Generated from live data on this page

Based on the data on this page, Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) is the stronger choice for most Salesforce AppExchange merchants — 4.9★ vs Aptumo's 0.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base. Pricing entry tiers: Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) at paid, Aptumo at paid. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) has the larger user base (394 reviews vs 0), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Aptumo's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365); mid-market and enterprise merchants with specific feature requirements should evaluate both — Aptumo's 0-review base may include the workflow context that matches your specific use case better than Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365)'s broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) audit • Aptumo audit

Listed	May 8, 2013	December 2, 2020

Last updated	—	—

5. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365)	Aptumo
engagement platform	#1	Not ranked
maggie brings proactive	Not ranked	#8
calendar sync	#9	Not ranked
sync	#10	Not ranked

9. App details

Long-form description · keyword frequency

Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365)

Groove is a market-leading sales engagement platform that enables sales leaders to execute their strategy in a smart, adaptive way. With Groove, revenue leaders can use automation to do more with less, driving greater efficiency and effectiveness across the customer lifecycle. Groove enables more than 75,000 users at ADP, Google, Uber, iHeartMedia, Capital One, and other large enterprises to be more efficient and effective. Groove has ranked #1 in enterprise customer satisfaction on G2 for four consecutive years and has been named one of the Inc. 5000 fastest-growing privately held companies in the U.S. since 2020. ✓ Increase Rep Productivity Give reps 20% of their time back to spend on higher-value activities that drive results. ✓ Boost Salesforce Adoption Drive 90%+ adoption with a flexible sales engagement platform that your team will love and use. ✓ Know What’s Driving Your Business Understand what’s driving your revenue with 100% visibility into sales activities. Learn more: http://groove.co/

Top keywords

groove5×3.16%
sales4×2.53%
driving3×1.90%
activities2×1.27%
adoption2×1.27%
customer2×1.27%
drive2×1.27%
enables2×1.27%
engagement2×1.27%
engagement platform2×1.27%
leaders2×1.27%
platform2×1.27%

Aptumo

We understand water billing. For over 20 years, our team has successfully delivered water billing system implementations to 17 clients in the UK and Australia. Aptumo is a feature-rich solution, customised specifically for Australian water: * Tariff flexibility - Empowering you to offer a range of tariffs to suit different consumers * Bill & Meter Read Frequency - Flexibility and choice in how often you bill and read customer meters * Payment Plan flexibility - Offer payment breaks and easily change customer payment dates and amounts * Customer segmentation - Design your screens and the information within them to be different for your customer segments * Rural billing - For both modernised and unmodernised untreated water * Concessions - To validate and apply concession card discounts * Property Information Statements - Interface and provision of statements for solicitors * Trade Waste - Ability to bill both major and minor trade waste customers * Family Violence - Ability to flag accounts, mask personal data and restrict account access and change to selected agents

Top keywords

customer4×2.47%
water4×2.47%
bill3×1.85%
billing3×1.85%
flexibility3×1.85%
payment3×1.85%
ability2×1.23%
both2×1.23%
change2×1.23%

Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) vs Aptumo

Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365)

1. Listing metadata

Aptumo

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

9. App details

Frequently asked

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Which works better for small vs large Salesforce AppExchange stores?

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