Lightning Universal Lookup Component vs Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365)

Side-by-side comparison · 24 data points

Lightning Universal Lookup Component

4.4·58reviews

Boost development of your custom components with a new powerful lookup component. It looks like a standard one, it is very simple in customization and it works everywhere - even on Salesforce1.

Shopifyfree

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1. Listing metadata

Field-level data

	Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365)	Lightning Universal Lookup Component
Tagline	“✓ Multi-Channel Sales Campaign Automation ✓ Auto-Log Email, Calendar Events & Activities to Salesforce ✓ Auto Contact Capture ✓ Salesforce, LinkedIn & Zoom Integration ✓ Auto-Dialer & Call Logging ✓ Opportunity Management ✓ Revenue Intelligence”245 chars	“Boost development of your custom components with a new powerful lookup component. It looks like a standard one, it is very simple in customization and it works everywhere - even on Salesforce1.”193 chars
Description	1018 / 2000 chars51% used	1036 / 2000 chars52% used
Screenshots	—	—
Languages	nlenfifrde+11 more	en
Platforms	Shopify	Shopify
Developer	Groove	Synebo

At a glance

9 metrics · auto-computed

Feature comparison between Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) and Lightning Universal Lookup Component
Metric	Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365)	Lightning Universal Lookup Component
Rating	★ 4.9 ★	4.4 ★
Total reviews	★ 394	58
Free plan	—	★ Yes
Pricing	paid	free
Built for Shopify	—	—
Pricing tiers	1 tier	—
Listed features	3	3
Languages	16 supported	1 supported
Listed since	May 2013	Oct 2017

AppRanks verdict

Generated from live data on this page

Based on the data on this page, Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) is the stronger choice for most Salesforce AppExchange merchants — 4.9★ vs Lightning Universal Lookup Component's 4.4★ is a meaningful gap that usually reflects real product or support quality differences across the user base. On pricing, Lightning Universal Lookup Component offers a free tier (free) while Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) starts at paid. The free option meaningfully reduces evaluation cost, particularly for stores at sub-1K monthly orders where the entry-paid tier can outpace the value delivered. Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) has the larger user base (394 reviews vs 58), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Lightning Universal Lookup Component's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365); mid-market and enterprise merchants with specific feature requirements should evaluate both — Lightning Universal Lookup Component's 58-review base may include the workflow context that matches your specific use case better than Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365)'s broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) audit • Lightning Universal Lookup Component audit

Listed	May 8, 2013	October 2, 2017

Last updated	—	—

3. Features

As listed by each developer

Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365)

REAL-TIME EMAIL & CALENDAR SYNC FOR GOOGLE WORKSPACE & MICROSOFT 365 Groove's real-time sync keeps Salesforce records up-to-date and enables sales and account reps (Full-cycle, AEs, SDRs, CSMs, etc.) to save time by eliminating manual data entry.
MULTI-CHANNEL CAMPAIGN AUTOMATION Engage every prospect, nurture every lead, and respond to every inquiry. Easily create automated multi-step, multi-channel Flows that allow your reps to work a larger book of business in a personalized and relevant way.
NATIVE SALESFORCE INTEGRATION Keep Salesforce records current without leaving your email, calendar, or sales workflow. View and update opportunities and cases, log to custom objects, and create new leads, contacts and accounts from the Groove omnibar.

Lightning Universal Lookup Component

Easy to customize
Looks like a Standard
Works on Salesforce1

Keyword	Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365)	Lightning Universal Lookup Component
workflow	#35	Not ranked
poll	#53	Not ranked
jotform	#56	Not ranked
freeform	Not ranked	#82
powerful forms	Not ranked	#94

9. App details

Long-form description · keyword frequency

Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365)

Groove is a market-leading sales engagement platform that enables sales leaders to execute their strategy in a smart, adaptive way. With Groove, revenue leaders can use automation to do more with less, driving greater efficiency and effectiveness across the customer lifecycle. Groove enables more than 75,000 users at ADP, Google, Uber, iHeartMedia, Capital One, and other large enterprises to be more efficient and effective. Groove has ranked #1 in enterprise customer satisfaction on G2 for four consecutive years and has been named one of the Inc. 5000 fastest-growing privately held companies in the U.S. since 2020. ✓ Increase Rep Productivity Give reps 20% of their time back to spend on higher-value activities that drive results. ✓ Boost Salesforce Adoption Drive 90%+ adoption with a flexible sales engagement platform that your team will love and use. ✓ Know What’s Driving Your Business Understand what’s driving your revenue with 100% visibility into sales activities. Learn more: http://groove.co/

Top keywords

groove5×3.16%
sales4×2.53%
driving3×1.90%
activities2×1.27%
adoption2×1.27%
customer2×1.27%
drive2×1.27%
enables2×1.27%
engagement2×1.27%
engagement platform2×1.27%
leaders2×1.27%
platform2×1.27%

Lightning Universal Lookup Component

Lightning allows us to create convenient, feature-rich components, however, the problem is that not all the functionality from classic Salesforce is currently available. This leads to more time-consuming and expensive component development process. In Synebo we are always trying to find the best and the most optimized way for our customers in order to fully satisfy their needs and it goes without saying that we are adhering to saving their budget. We have created Lightning Lookup component that is able to save your time when you want to add a lookup field to your custom component. Now you don't have to waste your time on creating and testing your own component for lookup. You simply may use our Lightning Universal Lookup Component. We used Lightning design System, therefore, our component looks and works like a standard Lightning Lookup field. It is very simple and convenient in implementation and customization. You also may use it for custom and standard objects. Furthermore, our component is supported on Salesforce1.

Top keywords

component7×4.22%
lightning5×3.01%
lookup5×3.01%
convenient2×1.20%
custom2×1.20%
field2×1.20%
lightning lookup2×1.20%
lookup component2×1.20%
lookup field2×

Frequently asked

Common questions about this comparison

Is Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) or Lightning Universal Lookup Component cheaper?

Lightning Universal Lookup Component is the cheaper option — it offers a free plan (free). Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) starts at paid. Both publish their pricing on the Salesforce AppExchange marketplace; AppRanks mirrors what's listed on each refresh cycle.

Which has better reviews, Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) or Lightning Universal Lookup Component?

Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) has the higher average rating (4.9★ from 394 reviews) compared to Lightning Universal Lookup Component (4.4★ from 58 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.

Should I choose Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) or Lightning Universal Lookup Component?

It depends on what you're optimizing for. Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) fits better if you prioritize rating consistency; Lightning Universal Lookup Component is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.

Which is faster to set up, Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) or Lightning Universal Lookup Component?

Both apps are one-click installs from the Salesforce AppExchange marketplace. Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) has more onboarding documentation maturity (394 reviews vs 58), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.

Which works better for small vs large Salesforce AppExchange stores?

Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) typically suits early-stage and growth-mode stores based on its review-base composition (394 reviews). Lightning Universal Lookup Component aligns more with early-stage and growth-mode stores (58 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.

Can I migrate data between Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) and Lightning Universal Lookup Component?

Migration support varies by app and category. Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) and Lightning Universal Lookup Component both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Lightning Universal Lookup Component" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.

Lightning Universal Lookup Component vs Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365)

Lightning Universal Lookup Component

1. Listing metadata

Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365)

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

7. Activity in the last 90 days

Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) · 1 changes

Lightning Universal Lookup Component · 1 changes

9. App details

Frequently asked

Is Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) or Lightning Universal Lookup Component cheaper?

Which has better reviews, Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) or Lightning Universal Lookup Component?

Should I choose Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) or Lightning Universal Lookup Component?

Which is faster to set up, Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) or Lightning Universal Lookup Component?

See full keyword rankings, install trends, and weekly alerts

More popular comparisons

Which works better for small vs large Salesforce AppExchange stores?

Can I migrate data between Groove Sales Engagement Platform (Salesforce sync for Gmail + Microsoft 365) and Lightning Universal Lookup Component?